THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF DECEMBER 16, 2019 •
The Spotlight PR and marketing team would like to wish everyone a Happy Holiday season! The holidays are in full swing, but the Spotlight team continues to garner media exposure for our clients. This week we secured exposure for Surgery Group LA, Profile by Rob Lowe and for board-certified celebrity dermatologist Dr. Anna Guanche. In addition to our PR team, our marketing team continues to grow The Master Injector’s online presence through Instagram. Surgery Group LA saw great success this week with a feature for Dr. Elizabeth Arena in an article that placed the practice in front of 8.8 million readers! In addition to Dr. Guanche’s profile in a feature video on Refinery29’s YouTube channel, which placed her in front of their 2.35 million subscribers, she was also featured in two online beauty articles, for Byrdie and Well + Good, placing “Dr. Beauty” in front of a combined readership of 10.5 million! Profile by Rob Lowe saw great success this week in a We TV segment secured by our team, which placed the brand in front of a 114 million viewers across 210 markets in the United States. The Spotlight social media and marketing team never disappoints, as they have been hard at work growing The Master Injector’s Instagram from 360 followers to 30,0000, entirely organically – with no advertising – in one single year!
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WEEK OF DECEMBER 2, 2019 •
The holiday season is fully upon us and the Spotlight team is still busy as ever securing media exposure for our clients! A huge success this week for Profile by Rob Lowe and Surgery Group LA. We secured large scale exposure in People online and a segment on the Emmy winning national daytime show “The Doctors” for Profile. Each media exposure put Profile in front of a substantial audience, with People online being 78 million readers, and “The Doctors” a 2 million viewership! The Spotlight PR team was hard at work this week for Surgery Group LA garnering their first big media exposure in Refinery29, Romper and Yahoo! Lifestyle articles, which placed them in front of a combined readership of 32 million! Aside from media exposure secured by Spotlight’s PR team, our marketing team continues to rebrand Surgery Group LA, which includes a complete makeover to their current waiting room. Stay tuned for the final look of Surgery Group LA!
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WEEK OF NOVEMBER 25, 2019 •
It’s Thanksgiving week and the Spotlight team is still hard at work securing media exposure for our clients! Each week, our PR team connects with editors and writers at the top international beauty and health publications. This week, our efforts secured multiple media exposures for Rob Lowe’s skincare line Profile | Cobalt and an article for board-certified dermatologist Dr. Anna Guanche. Among the multiple media exposures we secured for Profile by Rob Lowe, they included a full-page feature in People Magazine highlighting the Profile | Cobalt face wash.
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WEEK OF NOVEMBER 18, 2019 •
We are only halfway through November and we’ve already secured significant media exposure for our clients! Thanks to our deep relationships with health and beauty editors, writers and TV producers, we secured multiple media features for board-certified dermatologist Dr. Anna Guanche, such as an Instyle and HuffPost article. In honor of Alzheimer’s Awareness Month, we locked in an interview on Hallmark Channel’s “Home & Family” for our client, functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP, placing him in front of a national daytime audience. We also secured a TV interview, for celebrity cosmetic dentist Dr. Bill Dorfman, with Access Hollywood.
Our marketing team has also been hard at work executing plans, including rebranding the Surgery Group LA – which involved new logo design and tag line. Surgery Group LA is a team of world-class surgeons, based at Cedars Sinai.
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WEEK OF OCTOBER 28, 2019 •
We pride ourselves on our ability to garner media interest for our clients. This week the spotlight shined bright on board-certified dermatologist and celebrity beauty expert, Dr. Anna Guanche, (AKA “Dr. Beauty”), on the beauty publications of Seventeen, Health, The Sunday Edit and the entertainment website, HollywoodLife.com, placing her in front of more than 45 million readers total! We also launched actor, director and producer, Rob Lowe’s new men’s skincare line, PROFILE® | Cobalt with features on AOL.com, Hombre, Beauty Packaging & others, which generated $646,000 in earned media value!
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WEEK OF SEPTEMBER 23, 2019 •
The Spotlight team continuously works hard to ensure our client’s success! We are thrilled to have procured two features for our client, board-certified dermatologist and beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on The Sunday Edit and Allure Magazine. The Spotlight team proves weekly that our commitment to our clients is the top priority, as we helped place Dr. Beauty in front of 11.56 million readers combined!
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WEEK OF SEPTEMBER 9, 2019 •
Spotlight’s PR team was the driving force that led our clients to steal the spotlight this week! We proudly secured features for our client, board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”), on the lifestyle and beauty publications of The Zoe Report, Ivanhoe, and Fashionista (picked up by Yahoo! Lifestyle), placing her in front of 16.73 million readers total! The spotlight was also shining bright on our client, celebrity cosmetic dentist Dr. Bill Dorfman, as our efforts garnered a placement for him on Elle Magazine Online - reaching 38.49 million readers! We also helped procure a placement for Dr. Dorfman’s advanced teeth whitening system Mobile White®, to be featured on Daily Gadgets, placing him in front of 339,000 readers!
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WEEK OF SEPTEMBER 2, 2019 •
This week marks another successful week in the spotlight for our clients! We garnered features for our client, board-certified dermatologist and beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on The Sunday Edit, and Yahoo! Lifestyle - placing her in front of 9 million readers combined! Next up, we secured a feature for our client Dr. Benjamin Emanuel, associate professor of neurology at the Keck School of Medicine, at the University of Southern California, on MarketWatch - reaching 64.03 million readers! The Spotlight team is also proud to announce that we will be working with beauty veteran, Nicole Simpson, to launch her new skincare line called Amethyst!
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WEEK OF AUGUST 26, 2019 •
Our PR team’s determination was instrumental in shining the spotlight on our clients this week! Our strong relationship with media helped us garner placements for our client, board-certified dermatologist and beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on Huffington Post’s “Life” section, as well as The List, putting her in front of 127.5 million readers total! We are thrilled to have cemented a feature for our clients, celebrity cosmetic dentist Dr. Bill Dorfman and functional medicine pioneer Elroy Vojdani, MD, IFMCP, on Real Simple’s digital site (also picked up by Yahoo! Lifestyle and MSN Lifestyle), reaching more than 21 million readers combined! Last but not least, we secured another placement for functional medicine pioneer Elroy Vojdani, MD, IFMCP, on Readers Digest Online, putting him in front of more than 74,000 readers!
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WEEK OF AUGUST 19, 2019 •
This week, we secured a feature for our client, board-certified dermatologist and beauty expert Dr. Anna Guanche, on Dermatology Times, Fashionista (picked up by Yahoo! Lifestyle), and Women’s Health, placing her in front of 34.63 million readers combined! We garnered a placement for our client, functional medicine pioneer Elroy Vojdani, MD, IFMCP, on Well+Good, putting him in front of 4.62 million readers! We also cemented a segment for our client, board-certified celebrity OBGYN Dr. Thais Aliabadi, on TNT & TBS’s: Chasing the Cure with Ann Curry. The spotlight shone brightly on our client, board-certified Internist Dr. Jeremy Fine, who was featured on MarketWatch, reaching 64 million readers! We also placed our client, celebrity cosmetic dentist Dr. Bill Dorfman, in front of 19.94 million readers on Refinery29! Last but not least, the Spotlight marketing team created a logo for our client, celebrity therapist Dr. Donna D, for her practice Eudaimonia Psychology!
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