THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF APRIL 15, 2019 •
The sun was not the only thing shining bright this past week! Our PR team cemented features for board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”) on ELLE.com, OprahMag.com, WhoWhatWear.com and Spotlyte.com – which reached more than 31 million readers combined! Also, an Allure.com feature our PR team secured for Dr. Guanche last week was picked up by Yahoo! – which placed Dr. Beauty in front of more than 4 billion readers! In addition to online media, we also strive to bring public awareness through TV programming. Reaching more than 117,000 viewers, the Spotlight PR team secured an in-studio interview for Dr. Guanche on the local NBC4 newscast in Washington DC. Last but not least, our marketing team has been busy creating and executing marketing plans for our clients including the creation of a new logo for the rebranding of a primary care medical practice in Los Angeles – now called Joy Medical!
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WEEK OF APRIL 8, 2019 •
Spotlight proves weekly that our commitment to our clients is the top priority! This week, we secured features for board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche on the lifestyle publications, Allure.com, InStyle.com, HypeBae.com and TheZoeReport.com, as well as the news site NBCNews.com – reaching more than 95.2 million readers altogether! Celebrity physician, and author of Sex, Lies, & STDs, Dr. Robert Huizenga also stole the spotlight this week! We cemented placements for Dr. Huizenga on Allure.com and Glamour.com – placing him in front of more than 12.9 million readers combined! Wrapping it up, the Spotlight marketing team launched a new concierge program for our client – functional medicine pioneer, and key opinion leader, Elroy Vojdani MD, IFMCP – and the spots are quickly filling up as a result of the patient outreach marketing campaign we created.
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WEEK OF APRIL 1, 2019 •
The Spotlight team works hard continuously to ensure our clients’ success! This week, we secured two placements for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”) – on the lifestyle site, HelloGiggles.com, and news website, TheDailyBeast.com – placing her in front of a combined 35.5 million readers! Additionally, our dedicated PR team secured a social opportunity for Dr. Guanche on the @HypeBaeBeauty Instagram page – which has a total of more than 23.2k followers! Our PR team’s efforts also cemented a segment for our client – celebrity physician, and author of Sex, Lies, & STDs, Dr. Robert Huizenga – on the CBS-affiliated morning show, Great Day Washington – which reached more than 50,000 viewers! We are also thrilled to announce that our marketing team is developing a strategic commercialization plan for a groundbreaking aesthetic injectable named Renuva. Meanwhile, our social media team is now working with celebrity therapist, positive psychology luminary and motivational keynote speaker, Dr. Donna Dannenfelser.
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WEEK OF MARCH 25, 2019 •
The Spotlight team never disappoints! Reaching more than 13.2 million readers combined, our PR team cemented features for board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”) on the lifestyle websites, RealSimple.com, TheSundayEdit.com and TheSpotlyte.com, as well as in ELLE magazine’s April issue! Knowing it’s also important to bring public awareness through TV programming, Spotlight PR secured a segment for Dr. Guanche on KTLA Morning Show – placing her in front of more than 173,000 viewers! We also cemented a feature, for functional medicine pioneer Dr. Elroy Vojdani MD, IFMCP, on ELLE.com – reaching more than 24.7 million readers! Last, but not least, our marketing team is now proudly working with a leading Sherman Oaks internist to rebrand and grow his practice. In addition to our regular ongoing marketing responsibilities for our clients, we are delving deeper into the new Cedars-Sinai surgery group we were hired by, to develop a plan for taking them to the next level.
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WEEK OF MARCH 18, 2019 •
The Spotlight team was in full swing this week! Reaching more than 20.1 million readers, we secured features for board-certified dermatologist and celebrity beauty expert – Dr. Anna Guanche (AKA “Dr. Beauty) – on the lifestyle websites, Health.com, Brit+Co and RoseInc.com. We also cemented a PR social opportunity for Dr. Guanche on POPSUGARbeauty’s Instagram page – which has more than 2.1 million followers. Additionally, we procured a placement for functional medicine pioneer – Elroy Vojdani MD, IFMCP – on the lifestyle website, Bustle.com, reaching more than 81.3 million readers! Our PR team also garnered a segment for celebrity physician and author of Sex, Lies & STDs, Dr. Robert Huizenga, on Great Day San Antonio and Great Day Houston – which reached nearly a million viewers combined! Lastly, we proudly announce that our marketing team now represents Surgery Group Los Angeles at Cedars-Sinai! We’re thrilled to work with a life-saving organization specializing in surgical care and life-threatening illnesses.
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WEEK OF MARCH 11, 2019 •
Spring is right around the corner, which means more sun and more shine! This week, the Spotlight PR team cemented the first-ever TV appearance for functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP on Los Angeles’ two leading morning shows - KTLA Morning Show and GoodDayLA. While Dr. Vojdani reached more than 269,000 viewers altogether, it caused the office lines to peak at maximum capacity. The Spotlight marketing team’s strategic foresight led to increased effectiveness in capturing inquiries by installing a live chat service on Regenera Medical’s website – which enables patients and product users to access US-based, live representatives 24/7. This is another example of the importance of PR & Marketing working hand-in-hand to maximize client results. The ever-growing relationship between our PR team and the media also landed multiple features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on the lifestyle websites, HuffPost.com, HelloGiggles.com, TotalBeauty.com and TheFashionSpot.com – which reached more than 71.9 million readers combined!
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WEEK OF FEBRUARY 25, 2019 •
The Spotlight PR team’s hard work paid off for our clients yet again this week, including media exposure for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – on beauty and lifestyle websites Refinery29.com, InStyle.com, MensJournal.com and TheFinancialDiet.com – placing her in front of more than 37.2 million readers combined! Reaching more than 19 million readers, our talented PR team also secured a feature for our client of more than 10 years, celebrity cosmetic dentist – Dr. Bill Dorfman – and his newest teeth whitening innovation, Mobile White™, on the Reader’s Digest website. The Spotlight marketing team also created an e-commerce platform on the Regenera Medical website, which enables patients to conveniently purchase supplements and have them shipped directly to their home. Yet another brilliant week for Spotlight and our clients!
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WEEK OF FEBRUARY 11, 2019 •
While the temperatures outdoors might be cool, our clients are continuing to experience the heat of the media spotlight! Starting off the week strong, our PR team secured features for board-certified dermatologist and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”), on the websites of Health magazine, Allure magazine, Yahoo! Lifestyle and beauty blog, RUE NOW – placing Dr. Guanche in front of more than 31.8 million readers altogether! The Spotlight team’s efforts didn’t stop there! Our PR powerhouse procured a placement, for functional medicine pioneer Elroy Vojdani MD, IFMCP, on the Reader’s Digest website —reaching more than 15.9 million readers! Last but not least, we’re proud to announce that our PR team now represents the William Novick Global Cardiac Alliance. We are so thrilled to work with an organization that helps heal children’s hearts around the world!
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WEEK OF FEBRUARY 4, 2019 •
Week after week, the Spotlight team works tirelessly to ensure media exposure for our clients — and this week was no exception! We secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, on HuffPost.com and TheKlog.co – both digital platforms that reached more than 60.7 million readers combined! Spotlight’s PR team also garnered media exposure, for functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP, on Healthline.com and the health & wellness section of Vice.com, called Tonic – placing the founder of Regenera Medical in front of more than 26.6 million readers altogether! Additionally, Spotlight’s marketing team worked on the package design of Regenera Medical’s quality supplement line and is currently working on its e-commerce platform. Wrapping it up, our PR team secured a placement for celebrity physician and author of You’re Okay, It’s Just a Bruise: Sideline Secrets About Pro Football’s Most Outrageous Team, Dr. Robert Huizenga, on the website of Portland’s local news channel, KATU-TV – which reached more than 1.5 million readers!
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WEEK OF JANUARY 28, 2019 •
It’s been a successful week for Spotlight and our clients! We secured a feature, for celebrity cosmetic dentist Dr. Bill Dorfman, and his teeth whitening innovation, Mobile White™, on HuffPost.com – reaching more than 53.7 million readers! We also secured a placement, for board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche, on OprahMag.com – which was picked up by Yahoo! Lifestyle, placing her in front of more than 13.1 million readers combined! Reaching more than 12.4 million readers altogether, our team cemented a feature in the February issue and digital platform of Cosmopolitan for celebrity physician, and author of Sex, Lies, & STDs, Dr. Robert Huizenga. Spotlight PR also procured two digital placements for functional medicine pioneer, and key opinion leader, Elroy Vojdani MD, IFMCP, on Simplemost.com and Reader’s Digest – placing him in front of 7.2 million readers altogether! Lastly, we cemented an article – which reached more than 4 million readers – for celebrity dermatologist Dr. Ava Shamban in Family Circle’s February issue.
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