THIS WEEK IN THE SPOTLIGHT – DEC 9 & 16, 2019



Dr. Anna Guanche • Well + Good

Due to our outreach to major beauty publications, the Spotlight PR team secured a feature for celebrity, board-certified dermatologist, Dr. Anna Guanche (AKA “Dr. Beauty”) in Well + Good, reaching a readership of 5.4 million. In the article, Dr. Guanche provides insight into how icing your face can reduce inflammation and create a poreless look.

 

Surgery Group LA • Yahoo! Lifestyle

The Spotlight PR team secured sizable media exposure for our client, Surgery Group LA breast surgeon Dr. Elizabeth Arena, with Yahoo! Lifestyle. This feature placed Dr. Arena and Surgery Group LA in front of a readership of more than 8.8 million!

 

Dr. Anna Guanche • Byrdie

We always strive to place our clients in front of all the top beauty publications. This week the Spotlight PR team garnered a feature for celebrity dermatologist Dr. Anna Guanche on Byrdie, which placed her in front 5.10 million readers! The article discussed ways to treat pimples.

 

Profile by Rob Lowe • Lifestyle List We TV

Reaching more than 114 million viewers, Profile by Rob Lowe was featured on the WE TV Lifestyle List segment. The Spotlight PR team is thrilled with this feature which shed light on each Profile product and Rob’s purpose in creating the skin care line.

 

Dr. Anna Guanche • Refinery29

Each week, our PR team connects with editors and writers from the top beauty publications. This week we secured a YouTube video feature with Refinery29 for celebrity, board-certified dermatologist, Dr. Anna Guanche (AKA “Dr. Beauty”). Dr. Guanche demonstrates an acne scar filler procedure on a patient and discusses the process and benefits. This video was published to Refinery29’s YouTube channel, on their show “Macro Beauty,” to 2.3 million subscribers!

 

The Master Injector • Marketing

The Spotlight marketing team has been hard at work growing The Master Injector Instagram account. Entirely organic with no advertising, from 360 followers to 30,000 followers in 12 months. This has significantly increased the client’s profile within the industry, as well as bolstered revenue generation.