THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF AUGUST 20, 2018 •
The Spotlight PR team never disappoints! We made it over the high bar this week by securing an interview for celebrity cosmetic dentist Dr. Bill Dorfman with lifestyle publication, Thrive Global – which reached over 15,165 readers! Additionally, our team brought The Zoe Report to celebrity dermatologist Dr. Ava Shamban, resulting in her message reaching more than 1.2 million readers! Our powerful and determined team didn’t stop there! Reaching over 24 million readers, our PR team locked in a feature for ethnic skincare expert Dr. William Kwan on the health and wellness website, Healthline. Wrapping it up, the Spotlight social media team curated a tweet for Dr. Ava Shamban’s new skin space, SKIN FIVE, which was retweeted by Garnier USA – resulting in a potential social reach of 29,876 followers. Another successful week for the Spotlight team and our clients!
Read More
WEEK OF AUGUST 6, 2018 •
This week, the Spotlight team’s dedication and media relationships resulted in three features for celebrity dermatologist Dr. Ava Shamban on the digital lifestyle platforms, Health.com, Bustle, and Prevention.com – reaching more than 37.6 million readers combined! Our marketing team’s powerful strategies also helped Dr. Shamban successfully launch a welcome video for new skin space, SKIN FIVE. Spotlight team’s persistent efforts did not stop there! Beauty website, HipLatina and lifestyle publication, Bustle, mentioned ethnic skincare expert Dr. William Kwan, which placed him in front of more than 16.4 million readers! Our client, celebrity cosmetic dentist Dr. Bill Dorfman, and his non-profit organization, LEAP Foundation, were also placed in front of 2 million readers on the celebrity news and entertainment outlets, HawtCelebs, MSN and Celebzz. Another fantastic week for the Spotlight team and our clients!
Read More
WEEK OF JULY 30, 2018 •
The sun was not the only thing shining bright this past week! Our celebrity dentist client, Dr. Dorfman, hosted his annual LEAP Foundation event – featuring Anthony Hopkins and Mark Wahlberg. Our PR team secured coverage for the event from People Magazine and Access Hollywood, reaching more than 87 million readers combined – receiving nearly $7 million in earned media! The media coverage doesn’t end there! Thanks to our relationship with health editors from SHAPE Magazine, our celebrity dermatologist client, Dr. Shamban, shared her expertise with their readers and the magazine’s social media followers. In addition, we also secured mentions for Dr. Ava’s new skin space, SKIN FIVE, in Local publication and UncoverLA – reaching another 12K readers. Our marketing team also completed several videos for Dr. Shamban’s social media, the SKIN FIVE website, and our functional medicine client, Regenera Medical. Wrapping the week up, skin health website, skincare.com, featured Dr. Kwan three times – which reached more than 3.5 million readers along with the lifestyle website, SheFinds, reaching an additional 2 million readers!
Read More
WEEK OF JULY 23, 2018 •
The spotlight was shining brightly on our clients this week! First up, celebrity dentist and philanthropist Dr. Bill Dorfman, and his LEAP Foundation, was featured in major news outlets this week leading to more than $5.6 million in earned media! People Magazine, Fox News, Yahoo, Extra TV, Just Jared Jr., NewsWeek, AOL, and Access Hollywood included Dr. Bill Dorfman and LEAP Foundation in their digital platforms reaching over 81 million readers combined!
Celebrity dermatologist Dr. Ava Shamban was featured in lifestyle and health publications Allure, Health and Greatist garnering over 35 million readers combined! Ethnic skincare expert Dr. William Kwan also contributed to an article for Greatist, which reached more than 10 million readers!
Read More
WEEK OF JULY 16, 2018 •
The Spotlight PR team never disappoints! Hard work and dedication lead to four features for, celebrity dermatologist Dr. Ava Shamban, in beauty, lifestyle and local publications - Bustle, Byrdie, Refinery29, Orange County Register and Coast Magazine, reaching more than 37 million readers combined. Ethnic skincare expert Dr. William Kwan was also included in the online publications, Bustle, Byrdie, and Glow Recipe, reaching more than 17 million readers! The spotlight shined brightly on Dr. Kwan’s product Day/Dream, garnering more than 268,833 readers, in InTouch Magazine. Wrapping it up this week, LA-based celebrity physician, and author of Sex, Lies, and STDs, Dr. Robert Huizenga was also featured on the beauty and lifestyle publication Bustle, placing him in front of more than 16 million readers!
Read More
WEEK OF JUNE 25, 2018 •
Spotlight’s clients are shining brighter than ever, thanks to our PR team’s efforts! Setting the press bar high, celebrity dermatologist Dr. Ava Shamban was featured on a variety of notable publications this past week. Lifestyle and entertainment outlets, PopSugar and E! News’, included Dr. Shamban on their digital platforms, which reached more than 43 million readers combined! NewBeauty also mentioned Dr. Shamban on their website, which was picked up by Yahoo Lifestyle, placing her in front of more than 10.7 million readers altogether! The spotlight was also shining brightly on ethnic skincare expert, Dr. William Kwan when he was featured on the lifestyle website, INSIDER, which reached more than 21,386 readers! Another fantastic week for the Spotlight team and our clients!
Read More
WEEK OF JUNE 18, 2018 •
It’s officially the start of summer, which means more sun and more shine! Spotlight’s clients were shining brighter than ever this past week as a result of our PR team’s consistent efforts. Starting off strong, we secured a feature for celebrity dermatologist Dr. Ava Shamban on E! News’ website, which targeted more than 23.9 million readers! Our powerful team didn’t stop there! We also secured an inclusion for ethnic skincare expert Dr. William Kwan on, the lifestyle website, Refinery29, which reached more than 16.3 million readers. Additionally, the skin health website, Skincare.com, and a pop-culture website, The Outline, mentioned Dr. Kwan on their platforms – which reached more than 3.8 million readers combined! Another successful week for the Spotlight team and our clients!
Read More
WEEK OF JUNE 11, 2018 •
The Spotlight PR team never disappoints! We’ve secured amazing features this past week for ethnic skincare expert Dr. William Kwan on the beauty and lifestyle blogs, Racked and Fashionista – which reached more than 5.5 million readers combined! Health Magazine also included celebrity dermatologist Dr. Ava Shamban on their digital platform, which placed her in front of more than 11.8 million readers! Not only has our powerful team been securing great press for our clients, but we have also been hard at work, constructing a media event for celebrity dermatologist Dr. Ava Shamban to celebrate the launch of her newest SKIN FIVE location at Westfield Century City! We secured notable social influencers and media to come to the event, where they were able to experience the new skin space and receive special gift bags.
Read More
WEEK OF MAY 28, 2018 •
This week, the Spotlight team’s dedication and media relationships resulted in fantastic features for our clients! Ethnic skincare expert Dr. William Kwan was featured twice on, the African-American publication, Essence Magazine’s website, which reached more than 4.2 million readers each time. The skin health website, Skincare.com, also included Dr. Kwan which reached an additional 3.5 million readers! Our powerful team didn’t stop there! Celebrity dermatologist Dr. Ava Shamban was included on Health and Prevention Magazine’s digital platforms, which reached more than 21.1 million readers combined! The college lifestyle publication, HerCampus, also mentioned the notable skin expert, which placed her in front of more than 1.4 million readers.
Another amazing week for the Spotlight team and our clients!
Read More
WEEK OF MAY 14, 2018 •
This week marks another successful week in the spotlight for our clients! Celebrity dermatologist Dr. Ava Shamban set the bar high this week with features on Health Magazine’s website and on Inside Edition, which reached more than 12.1 million readers combined! The spotlight was also shining bright on ethnic skincare expert Dr. William Kwan who was featured on the lifestyle publication, PopSugar, which reached more than 19.1 million readers! The Hong Kong digital publication, HypeBae, also mentioned the expert on their platform – helping him reach an additional 1.2 million readers. Wrapping it up, our PR team has been hard at work, ensuring that Dr. Kwan has a successful launch of his new product, Day/Dream. The team collaborated to develop a unique press box that was sent out to the top-tier beauty editors!
Read More
