THIS WEEK IN THE SPOTLIGHT – NOV 25, 2019



Profile | Cobalt • People Magazine

The Spotlight PR team is skilled at securing traditional print media for our clients! Our team solidified a full-page feature of Rob Lowe’s Holiday Gift Guide for Men in People Magazine, which included the Profile | Cobalt face wash as one of the gifts. This feature put Profile | Cobalt in front 36.9 million readers!

 

Profile | Cobalt • Chatty Patty’s Place

The Spotlight PR team collaborated with Chatty Patty’s Place to secure a blog post and giveaway opportunity this week. Chatty Patty’s post described each Profile | Cobalt product in detail and promoted the affordability, skincare benefits, and charitable aspect of Profile By Rob Lowe. The post was also featured on multiple of Chatty Patty Place’s social platforms such as Pinterest, Twitter and Facebook.

 

Dr. Anna Guanche • Well+Good

While the holiday season is now upon us, the Spotlight PR team continues to be hard at work for our clients! Securing another feature for celebrity dermatologist Dr. Anna Guanche (AKA “Dr. Beauty”), which highlighted her book Seven Days to Sexy. The lengthy article, which referenced Dr. Guanche for a scientific explanation on the benefits that come from microcurrent therapy, reached 5.40 million readers.

 

Profile | Cobalt • The Review Wire

The Spotlight team understands the power of online media and how to leverage it to benefit our clients, such as this article and giveaway feature we secured with The Review Wire. The article promoted a giveaway opportunity and put Profile | Cobalt in front of 58,000 readers. The post also emphasized how each Profile | Cobalt purchase made gives back to the Wounded Warrior Project.