Dr. Anna Guanche • InStyle
The Spotlight PR team is persistent in securing top-tier exposure for our clients. This week we secured a feature with InStyle, for board-certified dermatologist Dr. Anna Guanche (AKA “Dr. Beauty”), where she discussed the science behind squalene oil and its benefits, specifically for dry skin. This feature, published on InStyle’s online platform, put Dr. Guanche in front of 6.97 million readers!
Dr. Bill Dorfman • Access Daily
Our Spotlight PR team collaborated with producers of the national entertainment show, “Access Hollywood” to secure a heartfelt makeover story with our client, celebrity cosmetic dentist Dr. Bill Dorfman, placing him in front of 1.78 million viewers during their daytime show, “Access Daily”! The six and half minute segment follows the story of a deserving young mom desperately wanting a smile makeover and her transformation with Dr. Bill’s help. The segment was posted to Access’ Twitter platform reaching an additional nearly 1 million followers.
Surgery Group LA • Marketing
To help communicate the fact that our client, Surgery Group LA, based at Cedars Sinai, are a team of world-class surgeons, our marketing team set up and creatively directed a photoshoot with each surgeon for use in all marketing assets.
Dr. Anna Guanche • HuffPost
The Spotlight PR team secured a placement for board-certified dermatologist Dr. Anna Guanche, in HuffPost. In the article Dr. Guanche explains the benefits of scalp facials and discusses the importance of cleansing the scalp from dirt and oil buildup, reaching 97.81 million readers.
Dr. Elroy Vojdani • Hallmark Home and Family
The Spotlight PR team secured an interview for our client, functional medicine pioneer, and Alzheimer’s expert, Elroy Vojdani, MD, IFMCP, on Hallmark Channel’s “Home & Family.” As an Alzheimer’s disease expert, Dr. Vojdani shared details about a revolutionary risk assessment blood test that he helped develop, which detects the disease decades before symptoms appear and enables patients to make lifestyle changes that can help slow, delay and even prevent the development of this debilitating disease. The segment was seen by over 1 million viewers.
Dr. Anna Guanche • Woman’s World
The Spotlight’s PR team cemented a feature in Woman’s World for our client, board-certified dermatologist and beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), which featured her book, Seven Days to Sexy. Dr. Beauty’s book reveals beauty secrets that can help get your skin stunning and ageless in just one week, so you can feel sexy from head to toe. The story reached 702,000 readers online with a future for print publication as well!
SGLA• Marketing
Our dedicated Spotlight team created a new logo for our client, Surgery Group of LA, a team of world-class surgeon’s based at Cedars Sinai – who, after 60 years, also launched a new logo of their own!
The Spotlight marketing department also created a new tagline for the group, “Insist On The Best.”