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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

WEEK OF NOVEMBER 26, 2018 • Temperatures outdoors might be cooling, but our clients are still experiencing the warmth of the media spotlight! We secured features, for celebrity dermatologist Dr. Ava Shamban, on the digital publications, Shape.com and GroomedLA – reaching more than 3.5 million readers altogether! Our PR team also cemented a feature, for celebrity cosmetic dentist Dr. Bill Dorfman, on the digital magazine, Healthy Aging – reaching more than 200,000 readers! Furthermore, we distributed a press release announcing the launch of Dr. Dorfman’s innovative teeth whitening system, Mobile White™. Picked up by a range of national media, the release reached more than 28.8 million readers! Reaching more than 10 million readers, celebrity physician, Dr. Robert Huizenga, was also in the spotlight with inclusion on Yahoo! Lifestyle. Last, but not least, we secured a Q&A, for functional medicine pioneer Elroy Vojdani, MD, IFMCP, on the discussion website with more than 29.8 million users, Reddit.com.

THIS WEEK IN THE SPOTLIGHT – NOV 12, 2018

WEEK OF NOVEMBER 12, 2018 • While the holiday season is around the corner, the Spotlight team continues to be hard at work for our clients! This week, we cemented features, for celebrity dermatologist Dr. Ava Shamban, on the online lifestyle publications Bustle.com and HelloGiggles.com. Reaching 49.6 million readers combined, Dr. Shamban was also mentioned on the Health.com and MSN.com digital platforms. The efforts of Spotlight’s PR team also secured a segment for our client, celebrity physician Dr. Robert Huizenga, on CBS’s Inside Edition – which reached more than 5 million viewers. The segment was transcribed by an NBC affiliate in Columbus, OH – reaching an additional 1.7 million readers. To wrap up another successful week, our PR team’s media connections led to a red carpet appearance for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman.

THIS WEEK IN THE SPOTLIGHT – NOV 5, 2018

WEEK OF NOVEMBER 5, 2018 • The Spotlight team always delivers results! We secured features for celebrity dermatologist Dr. Ava Shamban on Reader’s Digest magazine’s website, Refinery29.com and Shape.com – reaching more than 33.2 million readers combined! Additionally, we secured a segment for Dr. Shamban on Refinery29’s YouTube channel with over 1.5 million subscribers! Reaching over 29.8 million readers, our PR team secured a placement, for cosmetic dentist Dr. Bill Dorfman, on Forbes.com – which featured his latest innovation, Mobile White. Also, the digital lifestyle platform, Well+Good, featured Dr. Dorfman, placing him in front of over 1.2 million readers! The spotlight also shone brightly on celebrity physician Dr. Robert Huizenga, whose newest book, Sex, Lies & STDs, was mentioned on the news website, Insider.com - reaching over 14 million readers! Last, but not least, we secured a feature, for functional medicine pioneer Elroy Vojdani, MD, IFMCP, on the lifestyle publication, Bustle.com - which reached more than 16.4 million readers!

THIS WEEK IN THE SPOTLIGHT – OCT 22 & 29, 2018

WEEK OF OCTOBER 29, 2018 • The Spotlight team was in full swing as always! We continued to focus our efforts on helping our clients secure strong media exposure, and we did not disappoint! Our PR team cemented a feature for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, on the celebrity and entertainment news site, UsWeekly.com, and the lifestyle digital magazine, Healthy Aging – reaching a total of more than 26.2 million readers! Our hard work also helped secure a feature, for celebrity dermatologist Dr. Ava Shamban, on the lifestyle publication, InStyle.com. The article was also picked up by a news website, Vaaju.com, reaching more than 5 million readers combined! Another productive week for Spotlight and our clients!

THIS WEEK IN THE SPOTLIGHT – OCT 15, 2018

WEEK OF OCTOBER 15, 2018 • The Spotlight team always delivers results! Our PR team successfully secured features, for celebrity dermatologist Dr. Ava Shamban, on the lifestyle and beauty publications, InStyle.com and BeautyInTheBag.com – which reached more than 4.8 million readers combined! In addition, a feature that our team previously secured for Dr. Shamban on Allure Magazine’s website resulted in further media exposure on the digital platforms, HouseBeautiful.com, Prevention.com and MSN.com. Celebrity cosmetic dentist Dr. Bill Dorfman and his latest teeth whitening innovation, Mobile White, also shone in the spotlight with two inclusions on the online publications, Reader’s Digest and TotalBeauty.com – reaching a total of 8.2 million readers! Another great week showing that the power of Spotlight PR goes a long way!

THIS WEEK IN THE SPOTLIGHT – OCT 1 & 8, 2018

WEEK OF OCTOBER 8, 2018 • The Spotlight PR team’s hard work paid off for our clients yet again this week! Our PR team secured features, for celebrity dermatologist Dr. Ava Shamban, on the digital publications FoxNews.com, Reader’s Digest, Health.com, Refinery29.com, and Byrdie.com, placing her in front of more than 85.2 million readers altogether! Dr. Shamban was also featured in Allure’s “Best of Beauty” October issue – reaching another 1.2 million readers! In addition to traditional media, our team secured an appearance for Dr. Shamban on Extra TV, which reached over 1.5 million viewers! Celebrity cosmetic dentist Dr. Bill Dorfman was also in the spotlight with an inclusion on the lifestyle blog, LA-Story.com – reaching more than 16,225 readers. Wrapping up another great week, the Spotlight group is proud to announce that our PR team is now representing Elroy Vojdani, MD, a functional medicine pioneer and key opinion leader.

THIS WEEK IN THE SPOTLIGHT – SEP 17 & 24, 2018

WEEK OF SEPTEMBER 24, 2018 • Our PR team’s determination was instrumental in shining the spotlight on our clients this week! The Spotlight PR team secured features for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, on Reader’s Digest and The Hollywood Reporter’s digital platforms, to name a few – placing him in front of 307 million readers combined! Additionally, our team secured photo coverage from Getty Images for The Royal Order of Constantine Investiture ceremony hosted by Dr. Dorfman. Moreover, as a result of our team’s persistence, we secured placements, for celebrity dermatologist Dr. Ava Shamban, on the digital publications, Health.com and Seventeen.com – reaching more than 15 million readers altogether! Last, but certainly not least, due to our social media team’s strategic efforts, Dr. Shamban’s follower base reached over 18.5k on Instagram.

THIS WEEK IN THE SPOTLIGHT – SEP 10, 2018

WEEK OF SEPTEMBER 10, 2018 • The Spotlight team’s steadfast efforts lead to another successful week for our clients! Our PR team secured a feature, for celebrity dermatologist Dr. Ava Shamban, on the notable website, Reader’sDigest.com – which was picked up by MSN.com, reaching 13.5 million readers combined! The Spotlight PR team also secured an interview, for celebrity cosmetic dentist Dr. Bill Dorfman, on the New Theory Podcast – reaching 15,000 listeners! Additionally, our team secured placements for Dr. Dorfman on the beauty blog, Mixed Makeup, and the news site, LATFUSA.com – putting Dr. Dorfman in front of over 14,000 readers altogether! The Spotlight team has been busy coordinating red carpet details for Dr. Dorfman's award presentation at the LATFUSA’s 2018 Daytime Hollywood Beauty Awards on Friday, September 14. Dr. Bill (as his patients like to call him) is being honored for an “Outstanding Achievement in Dentistry” award. Other honorees that day include model and actress, Cindy Crawford, and former boxer, “Sugar” Ray Leonard. Another great week for the Spotlight team and our clients!

THIS WEEK IN THE SPOTLIGHT – SEP 3, 2018

WEEK OF SEPTEMBER 3, 2018 • Spotlight’s commitment to our clients is the top priority! Always setting the bar high, this week our PR team secured a segment, for celebrity dermatologist Dr. Ava Shamban, on GoodDayLA - which reached more than 96,000 viewers, that resulted in a retweet by show host, Rita Garcia, who has a total of 28.1K followers! Additionally, Spotlight’s PR team gained more media exposure for Dr. Shamban when the lifestyle publications Well+Good and Thrive Global featured her - reaching more than 1.3 million readers combined! Wrapping up this week, we also secured an interview, for LA-based celebrity physician Dr. Robert Huizenga, with CBS News in San Diego, which reached more than 1.1 million viewers! Another successful week for the Spotlight team and our clients!

THIS WEEK IN THE SPOTLIGHT – AUG 27, 2018

WEEK OF AUGUST 27, 2018 • The Spotlight PR team’s hard work paid off for our clients yet again this week! We secured various placements, for celebrity dermatologist Dr. Ava Shamban, on media publications such as ELLE.com, Health.com and Insider.com, reaching over 24 million readers combined! Additionally, Dr. Shamban was featured in the September issue of Allure Magazine, which reached another 1.2 million readers! As a result of our team’s outreach, we also secured a segment for Dr. Shamban on GoodDayLA, which reached more than 96,000 viewers and 71.2k social media followers from a post on the show host’s Instagram page as well as the toddler sunglass brand, Babiators. Our powerful team also secured a placement, for celebrity cosmetic dentist Dr. Bill Dorfman, on MSN TV’s website, placing him in front of 42,523 readers. Wrapping it up, the Spotlight team landed an interview for LA-based celebrity physician Dr. Robert Huizenga on ABC7 San Francisco News – reaching over 180 million viewers!

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