Profile by Rob Lowe • People Online
The Spotlight PR team secured a People magazine print feature, for our client Profile by Rob Lowe, which was later featured on the publication’s digital site as well! The original article was a holiday gift guide for men was curated by Rob Lowe and included his new brand extension line of men’s skincare, Profile | Cobalt This feature placed Profile | Cobalt in front of an online viewership of more than 75 million!
Surgery Group LA • Refinery29
Spotlight’s PR team secured our first major feature in Refinery29, for our client Surgery Group LA, based at Cedars-Sinai. The article featured a comment from double board-certified in general surgery and surgical oncology, Dr. Elizabeth Arena, who provided some insight on how hair dye may be linked to breast cancer. This story reached over 17 million readers and was also picked up by Yahoo! Lifestyle, which placed Dr. Arena and SGLA in front of an additional 8.8 million viewership.
Profile by Rob Lowe • The Doctors
Our PR team secured an AMAZING national television segment for our client, Profile by Rob Lowe, reaching more than 2 million viewers. The brand’s line, Profile| Cobalt, was featured on CBS’s “The Doctors” as part of their annual holiday giveaway show. Founder, Rob Lowe filmed a special message on behalf of the brand thanking all veterans and highlighting how the Profile| Cobalt line gives back proceeds to Wounded Warrior Project with each purchase.
Surgery Group LA • Romper
Our outreach to major beauty industry publications and timeliness on trending news stories allowed our team to secure a feature for Surgery Group LA physician and double board-certified breast cancer surgeon, Dr. Elizabeth Arena, on the digital website Romper. Dr. Arena provided insight into a new study connecting hair dye to breast cancer. This feature placed her and Surgery Group Los Angeles in front of an online readership of 7.2 million.
Surgery Group LA • Marketing
As part of a re-brand our marketing team is hard at work making over the waiting area, staff uniforms and M.D. scrubs & lab coats, for our client Surgery Group LA – a team of world renowned surgeons, based at Cedars-Sinai. This photo is a concept rendering of the new look.