THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF JANUARY 13, 2025 •
The Spotlight team is kicking off the year with incredible media features for our clients! First up, we secured press for our clients: Renuva — the first and only off-the-shelf treatment that replaces age-related volume loss with a person’s very own fat, board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, board-certified plastic & reconstructive surgeon, Dr. Steven Williams, and POP Recovery Systems – a multi-disciplinary approach to pre-and-post elective surgery patient care. Dr. Lee was featured in AskMen, placing her in front of more than 806,000 online readers while Dr. Williams was featured in Essence and NewBeauty, placing him in front of more than a combined 4.5 million online readers. POP Recovery Systems was featured in SingleCare, placing the company in front of more than 3 million online readers. Meanwhile, Renuva was featured in Allure, placing the innovative treatment in front of more than 7 million online readers.
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WEEK OF DECEMBER 16, 2024 •
While December is filled with the hustle and bustle of the holidays, the Spotlight team ensured that our clients finished the year strong with incredible media mentions! This month, we secured press for our clients, Renuva — the first and only off-the-shelf treatment that replaces age-related volume loss with a person’s very own fat, board-certified plastic & reconstructive surgeon Dr. Steven Williams, and POP Recovery Systems – a multi-disciplinary approach to pre-and-post elective surgery patient care. Dr. Williams was featured in Allure, placing him in front of more than 7 million online readers. POP Recovery Systems was featured in Woman’s World and Newsweek, placing the company in front of more than a combined 66.2 million online readers. Meanwhile, Renuva was featured in the 2024-2025 issue of Gordon Drive Magazine, placing the innovative treatment in front of more than 182,500 online and print readers.
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WEEK OF NOVEMBER 18, 2024 •
Our PR team’s determination was instrumental in shining the spotlight on our clients this week, which included securing press for board-certified plastic & reconstructive surgeon, Dr. Steven Williams and bariatric surgeon and medical director of POP Recovery Systems, Dr. Eric Smith. Dr. Williams was featured in Allure and Vibe Magazine, placing him in front of more than a combined 8.4 million online readers. POP Recovery Systems — an innovative multi-disciplinary approach to pre-and post-elective surgical patient care – was featured in Woman’s World, placing the company in front of more than 1.2 million online readers. In addition to our PR efforts, the Spotlight marketing team coordinated a photo shoot with the face of Renuva, Allison, who’s a 62-year-old career model.
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WEEK OF OCTOBER 21, 2024 •
The Spotlight team was in full swing this week, helping to achieve our client’s objectives, including board-certified plastic & reconstructive surgeon Dr. Steven Williams, board-certified facial plastic and reconstructive surgeon Dr. Kimberly Lee and double board-certified breast reconstructive microsurgeon Dr. Dhivya Srinivasa. Dr. Williams was featured in Allure and New Beauty’s Fall/Winter issue, placing him in front of more than a combined 6.3 million online readers and 500,000 print readers. Dr. Srinivasa was featured in WebMD, placing her in front of more than 65.1 million online readers. And to wrap up the week, Dr. Lee was featured in Parade, placing her in front of more than 19 million online readers.
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WEEK OF SEPTEMBER 30, 2024 •
While the temperatures outdoors might be cooling, our clients are continuing to experience the warmth of the media spotlight! This past week, we secured press for board-certified plastic & reconstructive surgeon Dr. Steven Williams and double board-certified breast reconstructive microsurgeon Dr. Dhivya Srinivasa. Dr. Williams was featured in HealthNews and The Economics of Everyday Things podcast, placing him in front of more than a combined 388,100 online readers and millions of podcast listeners. Dr. Srinivasa was featured in Newsweek, placing her in front of more than 68.3 million online readers. And to wrap up the week, our CEO, Candis Melamed, was profiled in Shoutout LA, placing her in front of more than 84,400 online readers.
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WEEK OF SEPTEMBER 16, 2024 •
Each week, the Spotlight team demonstrates our deep commitment to our clients. This past week, we secured press for Renuva – a groundbreaking medical aesthetic treatment and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Williams was featured in RealSelf and Fox News, placing him in front of more than a combined 75 million online readers and 1.3 million viewers. Renuva was featured in Haute Living, putting the aesthetic treatment in front of more than 63,900 online readers and 140,000 print readers. Meanwhile, the Spotlight marketing team is preparing for a grand opening for one of our client’s third locations in California.
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WEEK OF SEPTEMBER 2, 2024 •
The Spotlight PR team’s hard work delivered again this week, including press for board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee and board-certified plastic & reconstructive surgeon, Dr. Steven Williams. Dr. Lee was featured in Allure, Realself and Glamour’s South Africa, placing her in front of more than a combined 8.4 million online readers. Meanwhile, Dr. Williams was featured in Allure, Glamour’s South Africa, and Fox 13 News Utah, placing him in front of more than a combined 6.9 million online readers.
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WEEK OF AUGUST 19, 2024 •
Our team always remains steadfast in our efforts to secure press for our clients! This week, we secured media placements for board-certified facial plastic reconstructive surgeon Dr. Kimberly Lee, double-board-certified breast reconstructive microsurgeon Dr. Dhivya Srinivasa and Renuva – a groundbreaking medical aesthetic treatment. Dr. Lee was featured in Vogue and Cosmopolitan UK, placing her in front of more than a combined 52 million online readers and 351,000 print readers. Renuva was featured in Beauty News NYC, placing the brand in front of more than 24,300 online readers, while Dr. Srinivasa was featured in NewBeauty, placing her in front of more than 305,000 online readers. To wrap up the week, the Spotlight marketing team is preparing for a grand opening for one of our clients in San Diego.
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WEEK OF AUGUST 5, 2024 •
Thanks to our team’s concerted efforts, our clients spent another week basking in the Spotlight! The Spotlight PR team was responsible for getting clients: Renuva (a groundbreaking medical aesthetic treatment) and board-certified plastic & reconstructive surgeon, Dr. Steven Williams, in Essence magazine - placing them in front of more than 3 million readers. Renuva was also featured in The Seattle Times - placing the innovative treatment in front of more than 5.7 million online readers and 204,000 print readers. Meanwhile, Trimly (a personalized weight-loss treatment co-founded by celebrity OB-GYN Dr. Thaïs Aliabadi) was featured in Parade magazine and Fox News - placing the brand in front of more than a combined 75.5 million online readers. And to wrap up the week, the Spotlight marketing team is working with Renuva to execute a training in San Diego.
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WEEK OF JULY 22, 2024 •
Spotlight’s clients were shining brighter than ever this week, thanks to our team’s steadfast PR efforts. Our team was instrumental in getting Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), featured on Parade magazine and Everyday Health’s Lose It! app, placing the brand in front of more than a combined 176.5 million online readers. Our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, was featured in Los Angeles Times, placing him in front of more than 34 million online readers. Additionally, board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, was featured in Glamour, placing her in front of more than 9.6 million online readers.
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