THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF MARCH 6, 2023 •
This week we celebrated the media attention of our clients, Renuva, celebrity cosmetic dentist Dr. Bill Dorfman, and board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee. Dr. Dorfman was featured in AARP The Magazine, placing him in front of more than 38 million members. Renuva was featured in People En Español, placing the brand in front of more than 6 million online readers. Wrapping up Spotlight’s success this week, Dr. Lee was featured in Purewow and Well+Good, placing her in front of more than 17.1 million combined online readers.
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WEEK OF FEBRUARY 13, 2023 •
The Spotlight PR team’s hard work paid off yet again for our clients this week! Our client Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi) was featured in Giddy and KABC-TV, placing the brand in front of more than 479,000 online readers and 132,618 local viewers. Renuva was featured in NewBeauty, placing the brand in front of more than 1.2 million online readers. Additionally, the Spotlight team attended Renuva’s parent company’s yearly national sales meeting to share strategies and tactics the Spotlight PR & Marketing team will focus on executing during 2023 to increase revenue and continue to build the brand. Finally, Spotlight curated a social media series for our client Renuva to follow the story of the new face of the brand, as she experiences Renuva and shares her journey — which includes touching on her lifestyle choices.
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WEEK OF JANUARY 30, 2023 •
Our PR team was the driving force behind our clients capturing the media spotlight this week. Our client Renuva was featured in InStyle and Hola! USA Magazine, placing the brand in front of more than 65.3 million combined online readers. Trimly (a personalized weight-loss treatment, by celebrity physician Dr. Thaïs Aliabadi) was featured in Authority Magazine and Verywell Family — placing the brand in front of more than 174.3 million combined online readers. In addition to our PR efforts, the Spotlight marketing team coordinated and shot a series of Renuva’s videos, with the new face of the brand, for a yearlong @MyRenuva social media series.
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WEEK OF JANUARY 23, 2023 •
Thanks to our Spotlight PR team’s unwavering efforts, our clients spent another week glowing in the media spotlight! We secured placements for clients Renuva, Trimly, and board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee. Renuva was featured in RealSelf, placing the brand in front of more than 4.9 million online readers. Trimly – a personalized weight-loss treatment by celebrity physician Dr. Thaïs Aliabadi – was featured in Women’s Health Magazine and Giddy, placing the brand in front of more than 39.5 million combined online readers. Wrapping up the week, Dr. Lee became a part of Byrdie’s beauty and wellness review board, further solidifying her expertise as a facial plastic surgeon and placing her in front of more than 22 million online readers.
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WEEK OF JANUARY 16, 2023 •
The Spotlight PR team’s hard work delivered again this week, including press for clients Renuva, board-certified plastic & reconstructive surgeon Dr. Steven Williams, and board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee. Renuva was featured on E! Online, placing the brand in front of more than 23.4 million online readers, while Dr. Lee was featured on Glamour UK, placing her in front of more than 6.9 million online readers. Harper’s Bazaar and Allure featured Dr. Williams, placing him in front of more than 273 million combined online readers. Wrapping up the week, our Spotlight marketing team is preparing for Renuva’s national sales meeting this coming February where the Spotlight team will be presenting.
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WEEK OF JANUARY 9, 2023 •
While everyone is settling back in after the holiday break and New Year, the Spotlight team has been working hard to ensure our clients receive notable press! We secured press for our clients, Renuva, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Renuva was featured in AEdit and Realself, placing the brand in front of more than 5.2 million combined online readers. Dr. Lee was featured in NewBeauty, placing her in front of more than 2.3 million online readers. Meanwhile, Dr. Williams was featured in AEdit and Glam, placing him in front of more than 2.8 million combined online readers.
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WEEK OF DECEMBER 12, 2022 •
Thanks to our Spotlight PR team’s efforts, we secured press for our clients, facial plastic & reconstructive surgeon Dr. Kimberly Lee, board-certified plastic & reconstructive surgeon Dr. Steven Williams, Trimly, and non-profit Coco’s Angels. Trimly was featured in POPSUGAR, placing the brand in front of more than 12.3 million online readers. Dr. Lee was featured in Condé Nast Traveler, which MSN picked up, placing her in front of more than 875.3 million combined online readers. Dr. Williams was featured in NBC News, which received pickup in other outlets, placing him in front of more than 139.6 million combined online readers. Meanwhile, Coco’s Angels was profiled in Ms. Magazine, placing the non-profit in front of more than 229,000 online readers.
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WEEK OF DECEMBER 5, 2022 •
Each week the Spotlight team demonstrates that our commitment to our clients is consistent and effortful! This week, our PR team secured press for our clients, facial plastic & reconstructive surgeon Dr. Kimberly Lee, celebrity cosmetic dentist Dr. Bill Dorfman and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Lee was featured in Sunday Edit, placing her in front of more than 303,000 online readers. Dr. Williams was featured in The Official Black Magazine, Allure and Women’s Wear Daily (WWD), placing him in front of more than 13.9 million combined online readers. Meanwhile, Dr. Dorfman was featured in Authority Magazine, placing him in front of more than 148 million online readers.
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WEEK OF NOVEMBER 26, 2022 •
The Thanksgiving break didn’t stop the Spotlight team from securing press for our clients Renuva, facial plastic & reconstructive surgeon Dr. Kimberly Lee, celebrity OBGYN and co-founder of Trimly Dr. Thaïs Aliabadi, and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Lee was featured in First For Women and ELLE, placing her in front of more than 49 million online readers combined. Dr. Williams was featured in RealSelf, placing him in front of more than 5 million online readers. He was also featured on Fox 11 Los Angeles, reaching more than 80,000 local viewers. The Spotlight marketing team worked with Renuva in assembling a learning and resource portal for providers. Meanwhile, Dr. Aliabadi was featured on Fox News digital, placing her in front of more than 284 million online readers.
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WEEK OF NOVEMBER 14, 2022 •
The Spotlight team always ensures that our clients steal the spotlight each week! We secured multiple presses for our clients, facial plastic & reconstructive surgeon Dr. Kimberly Lee, celebrity cosmetic dentist Dr. Bill Dorfman as well as board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Dorfman was featured in Reader’s Digest Canada, which was also picked up by MSN Canada, placing him in front of more than 65.7 million online readers combined. Dr. Lee was featured in NewBeauty, placing her in front of more than 1 million online readers. Dr. Williams was featured in NewBeauty, Yale University’s School of Medicine Alumni News, and MedEsthetics, placing him in front of more than 1.9 million online readers combined.
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