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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

 

WEEK OF DECEMBER 5, 2022 Each week the Spotlight team demonstrates that our commitment to our clients is consistent and effortful! This week, our PR team secured press for our clients, facial plastic & reconstructive surgeon Dr. Kimberly Lee, celebrity cosmetic dentist Dr. Bill Dorfman and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Lee was featured in Sunday Edit, placing her in front of more than 303,000 online readers. Dr. Williams was featured in The Official Black Magazine, Allure and Women’s Wear Daily (WWD), placing him in front of more than 13.9 million combined online readers. Meanwhile, Dr. Dorfman was featured in Authority Magazine, placing him in front of more than 148 million online readers.

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WEEK OF NOVEMBER 26, 2022 The Thanksgiving break didn’t stop the Spotlight team from securing press for our clients Renuva, facial plastic & reconstructive surgeon Dr. Kimberly Lee, celebrity OBGYN and co-founder of Trimly Dr. Thaïs Aliabadi, and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Lee was featured in First For Women and ELLE, placing her in front of more than 49 million online readers combined. Dr. Williams was featured in RealSelf, placing him in front of more than 5 million online readers. He was also featured on Fox 11 Los Angeles, reaching more than 80,000 local viewers. The Spotlight marketing team worked with Renuva in assembling a learning and resource portal for providers. Meanwhile, Dr. Aliabadi was featured on Fox News digital, placing her in front of more than 284 million online readers.

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WEEK OF NOVEMBER 14, 2022 The Spotlight team always ensures that our clients steal the spotlight each week! We secured multiple presses for our clients, facial plastic & reconstructive surgeon Dr. Kimberly Lee, celebrity cosmetic dentist Dr. Bill Dorfman as well as board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Dorfman was featured in Reader’s Digest Canada, which was also picked up by MSN Canada, placing him in front of more than 65.7 million online readers combined. Dr. Lee was featured in NewBeauty, placing her in front of more than 1 million online readers. Dr. Williams was featured in NewBeauty, Yale University’s School of Medicine Alumni News, and MedEsthetics, placing him in front of more than 1.9 million online readers combined.

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WEEK OF NOVEMBER 7, 2022 Thanks to our Spotlight team’s efforts, our clients spent another week shining bright in the media! We secured press for our clients, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, celebrity OBGYN Dr. Thais Aliabadi, and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Aliabadi has launched a new medical weight-loss treatment called Trimly. Our team supported Dr. Williams in the announcement of his new position as president-elect of the American Society of Plastic Surgeons (ASPS) through a successful press release and one-on-one media interviews with leading beauty editors and writers. Meanwhile, Dr. Kimberly Lee was featured in The Zoe Report and Byrdie, placing her in front of more than 25 million online readers combined.

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WEEK OF OCTOBER 10, 2022 The Spotlight PR team’s hard work delivered again this week, including press for clients Renuva, pulmonologist and sleep specialist Dr. Raj Dasgupta, and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Renuva was featured in NewBeauty, placing the brand in front of more than 1 million online readers. Dr. Williams was featured in SELF, placing him in front of more than 10 million readers. Dr. Raj Dasgupta was featured on NewsNation’s Morning in America show, placing him in front of more than 75 million U.S. households. And wrapping up the week, our Spotlight marketing team organized and executed a full brand photoshoot to capture the new face of the brand.

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WEEK OF SEPTEMBER 19, 2022 The Spotlight team continues to garner top media exposure as we said goodbye to summer and ushered in the fall season. This week, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, beauty veteran and Amethyst Skincare founder Nicole Simpson, and associate professor of neurology at the Keck School of Medicine, at the University of Southern California, Dr. Benjamin Emanuel were in the media. Dr. Lee was featured in two NewBeauty placements as well as Shoutout LA, placing her in front of more than 1.8 million online readers combined. Dr. Emanuel was featured in Parade, placing him in front of more than 23 million readers. And wrapping up the week, Amethyst Skincare was featured in NewBeauty, placing the brand in front of more than 1.7 million online readers.

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WEEK OF AUGUST 29, 2022 Our seasoned PR team is constantly securing media for our clients! Board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee was featured in NewBeauty and POPSUGAR, placing her in front of more than 17 million combined readers. Celebrity cosmetic dentist Dr. Bill Dorfman was featured in Allure, placing him in front of more than 10 million online readers, while non-profit co-founder of Coco’s Angels, Delara Tehranchi, was profiled in Seventeen’s Voice of Change series, placing her in front of more than 6 million online readers. The Spotlight Marketing team worked vigorously on video production to direct and create training modules for our client, Renuva. To wrap up our press week, board-certified plastic & reconstructive surgeon Dr. Steven Williams was featured in NewBeauty and InStyle, placing him in front of more than 136 million combined online readers.

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WEEK OF AUGUST 8, 2022 Each week Spotlight demonstrates our commitment to our clients. First up, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee was featured in NewBeauty and Martha Stewart online, which Yahoo! Malaysia also picked up, placing her in front of more than 14 million combined readers. Next, the non-profit Coco’s Angels was featured in Shoutout LA, placing the organization in front of more than 99,000 online readers. The Spotlight marketing team worked with Renuva to complete seven training module demonstration videos, where elite aesthetic injectors can gain access through the new Renuva Center of Excellence. To wrap up our press week, licensed medical aesthetician and founder of Total Glow, Terrie Absher, was featured in the August digital issue of WellSpa 360, placing her in front of more than 50,000 online readers.

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WEEK OF JULY 25, 2022 The Spotlight PR team’s hard work delivered again this week, including press for clients Renuva, board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, and celebrity physician Dr. Robert Huizenga. Dr. Lee was featured in NewBeauty and RealSelf, placing her in front of more than 4.9 million online readers combined. Renuva was featured in Allure Magazine’s August issue, placing the one-of-a-kind aesthetic treatment in front of more than 1.2 million print readers. Dr. Huizenga was featured on the KTLA Morning Show, placing him in front of more than 138,000 local viewers.

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WEEK OF JULY 18, 2022 The Spotlight PR team’s hard work delivered again this week, including press for clients Renuva, licensed medical aesthetician, and founder of Total Glow, Terrie Absher, celebrity physician Dr. Robert Huizenga, and celebrity cosmetic dentist Dr. Bill Dorfman. Dr. Dorfman was featured on the Passage to Profit podcast, placing him in front of more than 16 million listeners. Terrie Absher was featured in Sunday Edit and WellSpa 360 placing her in front of more than 279,000 online readers combined. Renuva was featured in NewBeauty Magazine, placing the one-of-a-kind aesthetic treatment in front of more than 500,000 print readers. Dr. Huizenga was featured in Beverly Hills Magazine and Beverly Press, placing him in front of more than 54,000 online readers combined. Members of the Spotlight team were also in attendance at The Aesthetic Show to support our clients and connect with aesthetic industry professionals in person.

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