THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF AUGUST 16, 2021 •
Spotlight consistently demonstrates our commitment to our clients each week! This week our PR team secured placements for celebrity dentist Dr. Bill Dorfman as well as functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP. With his upcoming book: When Food Bites Back, coming out in September, our Spotlight PR team secured a major syndicated television segment for Dr. Vojdani. The segment placed Dr. Vojdani in front of 50 million viewers, in addition to the 2.8 million combined online viewership! The success didn't stop there for Dr. Vojdani, as he was also featured on Good Housekeeping placing him in front of an additional 40 million online readers. Our long-time client Dr. Dorfman was featured on Incisal Edge as a most influential person in dentistry, placing him in front of a combined online and print readership of more than 130,000 readers. Aside from our amazing PR placements this week, our Spotlight team also attended the Renuvion national sales conference event in Las Vegas. Our fearless leader, Candis Melamed, presented the perfectly crafted PR plan to their sales team.
WEEK OF JULY 26, 2021 •
This week, the Spotlight team’s dedication and media relationships resulted in digital and print features for our clients. Functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP, was featured on PopSugar, which was also picked up by Yahoo!, placing him in front of a combined audience of more than 3 billion readers. Environmentally sustainable brand Amethyst Skincare was featured in the July/August print issue of Pasadena Magazine, placing the brand in front of more than 25,000 readers. Along with our unmatched PR efforts this week, our marketing team is also driving brands ahead. To help our medical aesthetic treatment client, Renuva, continues to grow, the Spotlight marketing team works directly with their customers like Las Vegas-based elite aesthetic nurse injector Trevor Larsen, founder of Tru Beauty by Trevor.
WEEK OF JULY 19, 2021 •
Having just completed a sizzle reel, also known as a media reel, for our client, and functional medicine pioneer Dr. Elroy Vojdani, we thought it would be fun to take a look back at some of the reels the Spotlight PR team has created for our clients over the years.
WEEK OF JUNE 21, 2021 •
The summer sun is not the only thing shining bright this past week! Our Spotlight PR team cemented features for our clients, functional medicine pioneer Elroy Vojdani, MD, IFMCP, environmentally conscious Amethyst Skincare, and Seraph Research Institute. Dr. Vojdani was quoted in Press From – a news website – that shared Dr. Vojdani’s expertise from a previous Reader’s Digest article, placing him in front of an additional 90,000 online readers. Amethyst Skincare saw major success this week with a feature on MarketWatch placing the brand and founder Nicole Simpson's expertise in front of more than 93 million readers, and the Spotlight PR team worked closely to help announce that Seraph Research institute is one step closer to finding a cure of HIV. Our Spotlight marketing team kept the momentum rolling this week with the launch of a new EMA Aesthetics Global new website. The entire Spotlight team is now preparing for the USA launch of EMA’s new cosmeceutical line and industry-disrupting medical device.
WEEK OF JUNE 7, 2021 •
The weather is warming up, which means more sun and more shine! Spotlight’s clients were shining brighter than ever this past week as a result of our PR team’s consistent efforts. First up, Seraph Research Institute's Executive Director Dr. Serhat, with three different international features, resulting in a combined print readership of 150,000 and more than 10 million online readers! Our team also secured two media opportunities for founder and creator of Amethyst Skincare, Nicole Simpson, on both MarketWatch and TotalBeauty.com, placing her and the brand in front of more than 83 million readers. Our success for our clients didn't stop there as celebrity OB/GYN Dr. Thaïs Aliabadi was featured on the Emmy-Award winning daytime show, "The Doctors", placing her in front of more than 2 million viewers.
WEEK OF MAY 24, 2021 •
The Spotlight PR team is dedicated to consistently reaching out to media with segment ideas that our clients can be featured in. This week, celebrity cosmetic dentist Dr. Bill Dorfman, as well as celebrity OB/GYN Dr. Thaïs Aliabadi, were both featured on the Emmy-Award winning daytime show, "The Doctors" placing each of them in front of more than 2 million viewers. The Spotlight team understands the power and importance of having an international audience. After securing two print features in two different Turkish newspapers for Executive Director of Seraph Research Institute, Dr Serhat, was not only placed in front of millions of readers, but his social media following soared from 2000 to 200,000 followers and he received verified status on Instagram. The Spotlight marketing team was also in full swing this week, helping our clients achieve their objectives. Spotlight always looks for new ways to support our client’s growth, our team has created an online shop page for functional medicine pioneer, Elroy Vojdani, MD, IFMCP, website, Regenera Medical, to expand the reach of his curated supplement line to reach beyond his own patients. The Spotlight marketing team is also proud to have facilitated a partnership between our client, Renuva, and Canfield Scientific, with a focus on their Vectra technology. Through this distinguished partnership, the Vectra technology shows where Renuva has added volume through unique heat mapping.
WEEK OF MAY 17, 2021 •
The Spotlight team was in full swing this week, helping our clients achieve their objectives – with two major features for celebrity cosmetic dentist Dr. Bill Dorfman, and another successful virtual press event for Renuva, the spotlight shone bright on our clients this week. We started with securing a profile feature on Perez Hilton’s online platform, which placed Dr. Dorfman in front of more than 2 million readers. Additionally, he was included as an expert dentist in the national newspaper supplement, Parade Magazine, placing him in front of over 54 million readers! Our Spotlight PR team successfully hosted another virtual press event for the innovative aesthetic treatment, Renuva, which replaces age-related fat loss with a body's own fat – without having to harvest the patient’s fat using liposuction. Performed by celebrity dermatologist Dr. Anna Guanche, this event was attended by top-tier beauty editors from Allure, InStyle and Good Housekeeping, just to name a few. International news interviews for our client, Seraph Research Institute, jumped the head scientist’s Instagram (@DocSerhat) follower count from 200 to over 200,000 – and triggered the account to become verified! Our Spotlight marketing team has been busy this week on multiple projects including revamping the website for, functional medicine pioneer and key opinion leader, Elroy Vojdani, MD, IFMCP and conducting a webinar for our international client EMA Aesthetics.
WEEK OF APRIL 26, 2021 •
Summer is right around the corner, which means more sun and more shine! Spotlight’s clients were shining brighter than ever this past week as a result of our PR team’s persistence. First up, environmentally conscious Amethyst Skincare was featured not only on beauty blogger Carla's Instagram but also her blog, Posh Beauty, placing Amethyst in front of thousands of readers. Functional medicine pioneer, and key opinion leader, Elroy Vojdani, MD, IFMCP, had major success this week with three features, two of which were repurposed quotes from past placements showing the power of digital PR! The three online features with Healthline, Reader's Digest Canada, and Press Form placed Dr. Vojdani in front of a combined readership of more than 324 million!
WEEK OF APRIL 19, 2021 •
The Spotlight PR team’s hard work paid off for our clients yet again this week, including press mentions for environmentally conscious Amethyst Skincare, Renuva, and board-certified celebrity dermatologist Dr. Anna Guanche. Both Dr. Guanche and Renuva were featured on two of the top online beauty outlets, Allure and Shape. Dr. Guanche's expertise as a dermatologist was shared with over 12.4 million readers on Allure’s digital platform, while Renuva was named best "Advanced Smoother" receiving Shape Magazine’s prestigious 2021 Skin Awards, placing the innovative treatment in front of more than 7.5 million readers digitally as well as to 4.5 million in the May issue of the print publication. Our steadfast team also utilized the power of social media this week for environmentally conscious, Amethyst Skincare. Amethyst was featured on beauty blogger Carla's Instagram stories, which placed the brand in front of more than 16,500 followers. The Spotlight team understands the impact and importance of how a website reflects a brand. Our team worked closely with celebrity dentist, Dr. Bill Dorfman, to elevate his brand’s website, Mobile White. We oversaw design elements, brand voice, copy and imagery in order to ensure that the website was not only reflective of the brand, which is an extension of Dr. Dorfman, but that it would also be consumer-friendly. The Spotlight marketing team has also been working closely with the founder of Seraph Medical and Seraph Research Institute, Dr. Serhat Gumrukcu, MD, PhD. Following Dr. Serhat’s presentation at a prestigious infectious disease conference in which he presented his findings of a novel COVID-19 prevention and cure strategy, our PR team wrote and distributed a successful national press release that reached an audience of 178 million.
WEEK OF APRIL 5, 2021 •
Each week Spotlight demonstrates our commitment to our clients. Like all months, we ended the month of March and started April strong for our client, celebrity cosmetic dentist Dr. Bill Dorfman. With two digital features, one for Women's Health and the other for Health Insight, these two features placed him in front of a combined readership of more than 24 million! The Health Insight feature also resulted in a print feature with Hello! Magazine, placing Dr. Dorfman in front of over an additional 152,000 readers. Ending the month of March, environmentally conscious Amethyst Skincare saw major success after being chosen as a finalist for the Pure Beauty Awards. This feature placed Amethyst in front of a global print and digital industry executives of more than 30,000 readers.