THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF APRIL 28, 2025 •
Thanks to the unwavering dedication of the Spotlight team, our clients spent another week shining in the media spotlight! This week, we secured press coverage for several standout clients:
Renuva—the first and only ready-to-use treatment that restores age- and weight-related volume loss with a person’s own fat—was featured in Marie Claire, reaching over 4.9 million online readers.
Honoring Our Animals, founded by renowned double-certified Pet Loss Grief Counselor Beth Bigler, was featured in Authority Magazine, introducing the brand and its mission to 53 million readers.
POP Recovery Systems, a multidisciplinary platform supporting patients before, during, and after elective surgery, was featured in both Authority Magazine and SingleCare, with a combined reach of 56 million readers.
In addition to our PR wins, the Spotlight marketing team also completed a professional before-and-after photo shoot for Renuva, further supporting their brand visibility and patient engagement.
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WEEK OF MARCH 31, 2025 •
Thanks to the Spotlight team’s unwavering efforts, our clients spent another week thriving in the spotlight! We are proud of the recent media placements we secured for our clients: Renuva — the first and only off-the-shelf treatment that replaces age and weight-related volume loss with a person’s own fat; POP Recovery Systems — a multi-disciplinary approach to pre and post-elective surgery patient care; and the non-profit organization The Honey Project. POP Recovery Systems was featured in Dazed Magazine, reaching over 919,000 online readers. Renuva was featured in Woman&Home, placing the aesthetic treatment in front of more than 2.2 million online readers, while The Honey Project's President and Co-founder, Sydney Assil, was featured in Voyage LA, placing the non-profit in front of more than 206,000 online readers. In addition to our PR efforts, the Spotlight marketing team is working on an influencer collaboration for Renuva.
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WEEK OF MARCH 24, 2025 •
The Spotlight team is in full bloom this season! We are proud of the recent media placements the Spotlight PR team secured for our clients, including board-certified facial plastic and reconstructive surgeon Dr. Kimberly Lee, POP Recovery Systems — a multi-disciplinary approach to pre- and post-elective surgery patient care — and board-certified plastic and reconstructive surgeon Dr. Steven Williams. Dr. Williams was featured in Essence Magazine and Jamie Rosen’s Office of the Surface Substack, placing him in front of a combined 2 million online readers and 974,000 print readers. Dr. Lee was featured in People and New Beauty, placing her in front of a combined 72.8 million online readers, while POP Recovery Systems' Founder and CEO was named to Inc. Magazine’s Female Founders 500 list.
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WEEK OF MARCH 3, 2025 •
As we wrap up the month of February, we are proud of the recent media placements the Spotlight PR team secured for our clients, including: Renuva — the first and only off-the-shelf treatment that replaces age and weight-related volume loss with a person’s own fat — and board-certified plastic and reconstructive surgeon Dr. Steven Williams. Renuva was featured on the Fat Mascara podcast and Aesthetics Unfiltered Substack, while Dr. Williams was featured in Allure, placing him in front of more than 5.8 million online readers. In addition to our PR efforts, the Spotlight marketing team created a webinar for Renuva that shows how to combine the aesthetic treatment with radiofrequency microneedling.
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WEEK OF FEBRUARY 3, 2025 •
Thanks to the Spotlight team’s steadfast efforts, our clients spent another week shining bright! First up, we secured press for our clients Renuva — the first and only off-the-shelf treatment that replaces age-related volume loss with a person’s very own fat, and POP Recovery Systems – a multi-disciplinary approach to pre-and-post elective surgery patient care. Renuva was featured in Allure, Business of Fashion, and Office of the Surface, placing the innovative treatment in front of more than a combined 4.6 million online readers. POP Recovery Systems was featured in Ro Blog, placing the company in front of more than 5.7 million online readers.
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WEEK OF JANUARY 13, 2025 •
The Spotlight team is kicking off the year with incredible media features for our clients! First up, we secured press for our clients: Renuva — the first and only off-the-shelf treatment that replaces age-related volume loss with a person’s very own fat, board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, board-certified plastic & reconstructive surgeon, Dr. Steven Williams, and POP Recovery Systems – a multi-disciplinary approach to pre-and-post elective surgery patient care. Dr. Lee was featured in AskMen, placing her in front of more than 806,000 online readers while Dr. Williams was featured in Essence and NewBeauty, placing him in front of more than a combined 4.5 million online readers. POP Recovery Systems was featured in SingleCare, placing the company in front of more than 3 million online readers. Meanwhile, Renuva was featured in Allure, placing the innovative treatment in front of more than 7 million online readers.
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WEEK OF DECEMBER 16, 2024 •
While December is filled with the hustle and bustle of the holidays, the Spotlight team ensured that our clients finished the year strong with incredible media mentions! This month, we secured press for our clients, Renuva — the first and only off-the-shelf treatment that replaces age-related volume loss with a person’s very own fat, board-certified plastic & reconstructive surgeon Dr. Steven Williams, and POP Recovery Systems – a multi-disciplinary approach to pre-and-post elective surgery patient care. Dr. Williams was featured in Allure, placing him in front of more than 7 million online readers. POP Recovery Systems was featured in Woman’s World and Newsweek, placing the company in front of more than a combined 66.2 million online readers. Meanwhile, Renuva was featured in the 2024-2025 issue of Gordon Drive Magazine, placing the innovative treatment in front of more than 182,500 online and print readers.
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WEEK OF NOVEMBER 18, 2024 •
Our PR team’s determination was instrumental in shining the spotlight on our clients this week, which included securing press for board-certified plastic & reconstructive surgeon, Dr. Steven Williams and bariatric surgeon and medical director of POP Recovery Systems, Dr. Eric Smith. Dr. Williams was featured in Allure and Vibe Magazine, placing him in front of more than a combined 8.4 million online readers. POP Recovery Systems — an innovative multi-disciplinary approach to pre-and post-elective surgical patient care – was featured in Woman’s World, placing the company in front of more than 1.2 million online readers. In addition to our PR efforts, the Spotlight marketing team coordinated a photo shoot with the face of Renuva, Allison, who’s a 62-year-old career model.
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WEEK OF OCTOBER 21, 2024 •
The Spotlight team was in full swing this week, helping to achieve our client’s objectives, including board-certified plastic & reconstructive surgeon Dr. Steven Williams, board-certified facial plastic and reconstructive surgeon Dr. Kimberly Lee and double board-certified breast reconstructive microsurgeon Dr. Dhivya Srinivasa. Dr. Williams was featured in Allure and New Beauty’s Fall/Winter issue, placing him in front of more than a combined 6.3 million online readers and 500,000 print readers. Dr. Srinivasa was featured in WebMD, placing her in front of more than 65.1 million online readers. And to wrap up the week, Dr. Lee was featured in Parade, placing her in front of more than 19 million online readers.
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WEEK OF SEPTEMBER 30, 2024 •
While the temperatures outdoors might be cooling, our clients are continuing to experience the warmth of the media spotlight! This past week, we secured press for board-certified plastic & reconstructive surgeon Dr. Steven Williams and double board-certified breast reconstructive microsurgeon Dr. Dhivya Srinivasa. Dr. Williams was featured in HealthNews and The Economics of Everyday Things podcast, placing him in front of more than a combined 388,100 online readers and millions of podcast listeners. Dr. Srinivasa was featured in Newsweek, placing her in front of more than 68.3 million online readers. And to wrap up the week, our CEO, Candis Melamed, was profiled in Shoutout LA, placing her in front of more than 84,400 online readers.
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