Dr. Anna Guanche • HEALTH
The Spotlight team was instrumental in garnering a feature for our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on the online platform of the women’s magazine, Health. In the article, Dr. Beauty gives her recommendations for moisturizing cleansers for combination skin. The article placed Dr. Beauty in front of more than 11 million readers!
PROFILE | Colbalt • AOL.com
This week, the Spotlight team’s dedication and media relationships resulted in a feature for our client, PROFILE, as they launched their new men’s skincare line, PROFILE | Cobalt, founded by Rob Lowe. The line of men’s grooming products is paraben-free, toxic-free and made with no harsh preservatives with a major give-back component, as the brand will be donating 5% of each product purchase to Wounded Warrior Project. The story placed the brand in front of more than 25 million readers!
Dr. Anna Guanche • HollywoodLife.com
As a result of our PR team’s persistent media outreach, we procured a feature for our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on the entertainment website HollywoodLife.com. In the article, Dr. Guanche talks about how to maintain a beautiful complexion through the seasonal change. In addition to naming Dr. Beauty as the dermatologist to the stars, the digital site also credited her new book Seven Days to Sexy, reaching 27.43 million readers!
PROFILE | Cobalt • Hombre
This week our PR team secured an interview for Rob Lowe’s new men skin & body care brand, Profile | Cobalt, on the Latino men’s lifestyle website, Hombre. The website, which covers, fashion, lifestyle, entertainment, featured the launch of Profile | Cobalt along with his dedication to give back to Wounded Warrior Project – reaching nearly 500,000 readers.
Dr. Anna Guanche • Seventeen
We always strive to place our clients in front of all the top beauty publications, and we are proud to have secured an article on Seventeen for our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”). Reaching over 5.62 million readers, Dr. Beauty shares her best tips for giving readers the most kissable lips!
PROFILE | Cobalt • Beauty Packaging
In addition to consumer-facing media, our PR team is also well-versed in B2B media. During the launch of Rob Lowe’s men skin & body care line, Profile | Cobalt, industry publications such as Beauty Packaging announced the brand’s launch. The mention reached 30,000 readers.
Dr. Anna Guanche • The Sunday Edit
As a result of our skill, experience and relationships, the Spotlight PR team secured an inclusion of board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, (AKA “Dr. Beauty”) in the beauty & lifestyle website, The Sunday Edit. In the article, which reached more than 117,000 readers, Dr. Guanche chimes in on how stress affects your skin.
PROFILE® • Marketing
The Spotlight PR team is excited to announce that we now represent actor, director & producer, Rob Lowe’s men’s skin & body care line, PROFILE | Cobalt, which just launched this month via e-commerce on their website, ProfileByRobLowe.com. The affordable luxe line will be donating 5% of product purchase to Wounded Warrior Project, which honors and empowers injured veterans on their journeys to recovery.