THIS WEEK IN THE SPOTLIGHT – FEB 3 & 10, 2020



Profile by Rob Lowe • Fox 11 LA

In addition to securing print and digital features, the Spotlight PR team also ensures that our clients receive major air time. In this three and a half minute, Fox 11 LA segment with Rob Lowe, many topics surrounding the Profile founder were highlighted, including his new line, Profile | Cobalt. This feature placed the brand in front of more than 90 thousand viewers!

 

Novick Cardiac Alliance • The Doctors

The Spotlight team is overjoyed with this amazing feature for Novick Cardiac Alliance – with founder, Dr. William Novick – on the Emmy Winning Daytime talk show, “The Doctors.” The nearly 10-minute segment highlights the tremendous, life-saving work pediatric heart surgeon, Dr. Novick is doing in war-torn countries to save the lives of children born with congenital heart defects. This segment placed the Novick Cardiac Alliance in front of more than 2 million viewers!

 

Profile by Rob Low • Yahoo! Entertainment

Another strong feature secured by the Spotlight PR team, this Yahoo! Entertainment article highlights Profile | Cobalt and the brand’s big Super Bowl #SkinInTheGame challenge, that was designed to not only elevate brand awareness but also help raise money for the brand’s charity partner, Wounded Warrior Project. This article placed Profile in front of 19 million readers.

 

Dr. Kerry Assil • Home & Family

As a result of our PR team’s fastidious outreach, we secured an interview with Hallmark Channel’s Home & Family for our client, ophthalmologist Dr. Kerry Assil. Discussing everything eye health related to maintain 20/20 vision in 2020, this feature placed Dr. Assil in front of more than 600 thousand viewers.

 

Profile by Rob Lowe • WWD

The Spotlight PR team is thrilled with this exclusive Women’s Wear Daily (WWD) we secured for Profile by Rob Lowe. The feature goes into detail about the launch of Profile | Cobalt as well as the brand’s #SkinInTheGame campaign that was held during the Super Bowl in an effort to elevate brand awareness and raise money for Profile’s charity partner, Wounded Warrior Project. This feature placed Profile in front of 1.15 million readers.

 

Renuva • Marketing

The Spotlight Marketing team produced and directed an excellent photo shoot for our client, Renuva. The shoot focused on the new face of the brand and highlighted the astonishing results of Renuva. Stay tuned for photos!