THIS WEEK IN THE SPOTLIGHT – SEP 9, 2019



Dr. Anna Guanche • Fashionista

The Spotlight team was instrumental in garnering a feature for our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on the fashion beauty site Fashionista. In the article, Dr. Beauty talks about the benefits of using lactic acid products in obtaining a radiant glow. Including a pick up by Yahoo! Lifestyle, the article placed Dr. Beauty in front of more than 11 million readers total!!

 

Dr. Bill Dorfman • Daily Gadgets

This week, the Spotlight team’s dedication and media relationships resulted in a feature for our client, celebrity cosmetic dentist Dr. Bill Dorfman, and his highly innovative product Mobile White®, on Daily Gadget. Mobile White® is an advanced, easy-to-use teeth whitening system that connects to your smartphone for a 20-minute whitening cycle. The article talks about how Dr. Dorfman’s product is one of the 15 new gadgets that are going viral in 2019, placing him in front of 339,000 readers!

 

Dr. Anna Guanche • Ivanhoe

The Spotlight team understands the power of leveraging television & online media to benefit our clients. We procured a feature for our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), with Ivanhoe Broadcast – the company produces medical breakthrough segments to distribute to local markets across the country. We secured a segment for Dr. Beauty’s signature non-surgical facelift, the “Guanchelift”. The story was also placed on Ivanhoe’s digital lifestyle platform – placing Dr. Beauty in front of 860,045 readers!

 

Dr. Bill Dorfman • Elle Magazine Online

Each week, Spotlight’s PR team is continually reaching out to media and online influencers, and we are proud that our efforts resulted in a feature for our client, Dr. Bill Dorfman, on Elle Magazine online. Dr. Dorfman discusses how he helped one of his patients get to the bottom of why she was experiencing jaw pain by finding that the cause was from TMJ. This article reached 38.49 million readers!

 

Dr. Anna Guanche • The Zoe Report

We always strive to place our clients in front of all the top beauty publications, and we are proud to have secured an article on The Zoe Report for our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”). Reaching over 4.87 million readers, Dr. Beauty sheds light on the controversial skincare topic of whether you can use retinol and vitamin c together.