Public Relations


The main goal of a public relations campaign is to raise the visibility of a company, person, or brand in the public eye through the media. As a leader in public relations in the health and beauty field, the Spotlight team works directly with you to create strategic and unique custom story ideas to pitch to media. Each pitch is generally focused on positioning you as the leading expert and go-to source in your field.

The Spotlight PR team targets all forms of national and international media, including television, magazines, newspapers, online outlets, blogs, and radio. Through the PR exposure that we secure, you can expect to enhance and build your reputation and gain brand credibility by being viewed as the go-to expert on trends and topics related to your field.

Our company solely focuses on the health and beauty industries, which allows us to develop exceedingly strong relationships with countless health and beauty editors, producers, freelancers, and bloggers. Spotlight has become a go-to source for members of the media looking for industry experts for comment and feature in stories. Top media, including The New York Times, NBCYahoo!, The Steve Harvey Show, The Doctors and many more, know that Spotlight can provide them with expert commentary and involvement in a timely manner, whether it be getting quotes for a magazine article or scheduling our clients to be a guest expert on their show. Media and clients both appreciate that the Spotlight team ensures the coordination between the two sides is smooth and efficient.

As publicists, we become an extension of your team, keeping up-to-date on the latest industry-related advancements, trends, and news so that we can bring public attention to your expertise and innovations. Our ongoing efforts and persistence assure that we will always come up with fresh story ideas to maintain constant media exposure. Our extensive list of notable media placements for our clients reflects our commitment to keeping you in front of the public eye regularly, as leaders in your industry.