THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF AUGUST 26, 2019 •
Our PR team’s determination was instrumental in shining the spotlight on our clients this week! Our strong relationship with media helped us garner placements for our client, board-certified dermatologist and beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on Huffington Post’s “Life” section, as well as The List, putting her in front of 127.5 million readers total! We are thrilled to have cemented a feature for our clients, celebrity cosmetic dentist Dr. Bill Dorfman and functional medicine pioneer Elroy Vojdani, MD, IFMCP, on Real Simple’s digital site (also picked up by Yahoo! Lifestyle and MSN Lifestyle), reaching more than 21 million readers combined! Last but not least, we secured another placement for functional medicine pioneer Elroy Vojdani, MD, IFMCP, on Readers Digest Online, putting him in front of more than 74,000 readers!
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WEEK OF AUGUST 19, 2019 •
This week, we secured a feature for our client, board-certified dermatologist and beauty expert Dr. Anna Guanche, on Dermatology Times, Fashionista (picked up by Yahoo! Lifestyle), and Women’s Health, placing her in front of 34.63 million readers combined! We garnered a placement for our client, functional medicine pioneer Elroy Vojdani, MD, IFMCP, on Well+Good, putting him in front of 4.62 million readers! We also cemented a segment for our client, board-certified celebrity OBGYN Dr. Thais Aliabadi, on TNT & TBS’s: Chasing the Cure with Ann Curry. The spotlight shone brightly on our client, board-certified Internist Dr. Jeremy Fine, who was featured on MarketWatch, reaching 64 million readers! We also placed our client, celebrity cosmetic dentist Dr. Bill Dorfman, in front of 19.94 million readers on Refinery29! Last but not least, the Spotlight marketing team created a logo for our client, celebrity therapist Dr. Donna D, for her practice Eudaimonia Psychology!
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WEEK OF AUGUST 12, 2019 •
The spotlight was shining bright on our clients this week! We cemented a segment for our client, celebrity cosmetic dentist Dr. Bill Dorfman, on Refinery29’s “Macro Beauty,” placing him in front of 2.2 million subscribers! We also secured a feature for his philanthropic endeavors on Medium.com’s Authority Magazine (picked up by Thrive Global), reaching 253.2 million readers combined! Our PR team secured a feature for our client, board-certified celebrity dermatologist Dr. Anna Guanche, on RealSelf.com, reaching 3.5 million readers! We also garnered a placement for our client – functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP – on MarketWatch.com, putting him in front of 59.1 million readers! Last but not least, the Spotlight marketing team announced the creation of a new logo for our client, Renuva!
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WEEK OF AUGUST 5, 2019 •
Each week the Spotlight team demonstrates our deep commitment to our clients! This week, we garnered placements for our client – board-certified celebrity dermatologist Dr. Anna Guanche (AKA “Dr. Beauty”) – on Entertainment Tonight Online as well as the website of Martha Stewart magazine, reaching 16.7 million readers total! Our seasoned PR team also secured features for our client, celebrity cosmetic dentist Dr. Bill Dorfman, on the website of local Texas newspaper The Brownsville Herald as well as the front page of their July 31st edition — placing Dr. Dorfman in front of 346,665 readers combined! Last, but not least, we cemented an interview for our client, Novick Cardiac Alliance, and world-renowned pediatric cardiac surgeon & founder of NCA, Dr. William Novick, on Authority Magazine and ThriveGlobal.com, putting NCA in front more than 1.9 million readers!
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WEEK OF JULY 29, 2019 •
Reaching 271.6 million readers, we procured placements for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”) – on the lifestyle websites WomensHealthMag.com (which was also picked up by Yahoo! News), Refinery29.com (which was picked up by Yahoo! Lifestyle) and StyleCaster.com. Our dedicated PR team also cemented a feature for our client – functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP – on Forbes magazine’s website, placing him in front of more than 106.9 million readers! Last, but certainly not least, our PR team used local Texas media connections to garner a feature in The Brownsville Herald for Dr. Bill Dorfman’s non-profit LEAP Foundation and its annual LEAP Week. The article, which ran in print and was transcribed for digital, reached 317,995 readers!
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WEEK OF JULY 22, 2019 •
This week marks another successful week in the spotlight for our clients! The Spotlight PR team secured two placements for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche – on the wellness and lifestyle sites WellandGood.com and OprahMag.com, placing her in front of more than 6.4 million readers. Next up, we cemented photo coverage from Getty Images for our client, celebrity cosmetic dentist Bill Dorfman, and his non-profit LEAP Foundation – which kicked off its week-long program to help young people learn valuable life skills. Last, but certainly not least, the Spotlight team proudly announces that we’re working with international beauty brand Infracyte to promote their revolutionary anti-aging lip gloss, Luscious Lips – which is already making waves in Asia, a huge player in the beauty industry. Stay tuned for next week’s recap!
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WEEK OF JULY 15, 2019 •
Thanks to our unwavering efforts, our clients spent another week basking in the warmth of the spotlight! Starting off strong, we cemented placements, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on fashion and beauty websites ELLE.com, StyleCaster.com, WhoWhatWear.com, TheZoeReport.com and Fashionista.com – placing Dr. Beauty in front of more than 42 million readers! Next up, a medical breakthrough segment our PR team secured with Ivanhoe Broadcast News, for functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP, led to the segment being picked up by another local news station. Green Bay’s WFRV Local 5 News aired the segment, placing Dr. Vojdani in front of a grand total of 150,000 viewers! Stay tuned for next week’s recap!
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WEEK OF JULY 8, 2019 •
The Spotlight team was in full force yet again this week! Reaching more than 19.1 million readers, we procured placements for board-certified dermatologist and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”), on the digital lifestyle and beauty websites HudaBeauty.com, PureWow.com and WomensHealthMag.com. Additionally, we secured a social PR opportunity for Dr. Beauty on the Instagram page of Allergan’s beauty site, Spotlyte – which has more than 16.1k followers! Our unwavering efforts also cemented a feature for celebrity cosmetic dentist, Dr. Bill Dorfman, on the digital platform of Reader’s Digest – which reached more than 13.6 million readers! Last, but not least, we landed media exposure for functional medicine pioneer and key opinion leader, Dr. Elroy Vojdani MD, IFMCP, in the DOW JONES website MarketWatch.com. The article reached more than 59.1 million readers!
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WEEK OF JULY 1, 2019 •
This week marks another successful week in the spotlight for our clients! We secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on online publications of Forbes, Fashionista, Harper’s Bazaar and The Spotlyte – which placed her in front of more than 123.6 million readers! Additionally, we secured a TV segment for functional medicine pioneer and key opinion leader, Dr. Elroy Vojdani MD, IFMCP, on the San Diego local FOX 5 Morning News which placed him in front of more than 14,700 viewers. Wrapping it up, we are thrilled to announce that we have been retained by MTF Biologics to launch the newest version of Renuva – a medical grade aesthetic injectable that triggers the body to create its own fat. Another successful week for the Spotlight and our clients!
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WEEK OF JUNE 24, 2019 •
The Spotlight team continuously works hard to ensure our clients’ success! This week, we secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on the digital publications of Vogue India, ET, and O, The Oprah Magazine – which reached more than 14.6 million readers altogether! Additionally, reaching more than 1.7 million viewers, we procured a segment for Dr. Guanche on the local KTLA Morning Show. Our marketing team was also hard at work! We just completed an office makeover as part of a rebranding effort for a primary care practice in Sherman Oaks, California. Our team created the new practice name, designed the new logo, created a new website (JoyMedical.com) and redesigned the office. We also fully sourced and facilitated every element of the décor, including construction, and installation.
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