THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF MARCH 11, 2019 •
Spring is right around the corner, which means more sun and more shine! This week, the Spotlight PR team cemented the first-ever TV appearance for functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP on Los Angeles’ two leading morning shows - KTLA Morning Show and GoodDayLA. While Dr. Vojdani reached more than 269,000 viewers altogether, it caused the office lines to peak at maximum capacity. The Spotlight marketing team’s strategic foresight led to increased effectiveness in capturing inquiries by installing a live chat service on Regenera Medical’s website – which enables patients and product users to access US-based, live representatives 24/7. This is another example of the importance of PR & Marketing working hand-in-hand to maximize client results. The ever-growing relationship between our PR team and the media also landed multiple features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on the lifestyle websites, HuffPost.com, HelloGiggles.com, TotalBeauty.com and TheFashionSpot.com – which reached more than 71.9 million readers combined!
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WEEK OF FEBRUARY 25, 2019 •
The Spotlight PR team’s hard work paid off for our clients yet again this week, including media exposure for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – on beauty and lifestyle websites Refinery29.com, InStyle.com, MensJournal.com and TheFinancialDiet.com – placing her in front of more than 37.2 million readers combined! Reaching more than 19 million readers, our talented PR team also secured a feature for our client of more than 10 years, celebrity cosmetic dentist – Dr. Bill Dorfman – and his newest teeth whitening innovation, Mobile White™, on the Reader’s Digest website. The Spotlight marketing team also created an e-commerce platform on the Regenera Medical website, which enables patients to conveniently purchase supplements and have them shipped directly to their home. Yet another brilliant week for Spotlight and our clients!
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WEEK OF FEBRUARY 11, 2019 •
While the temperatures outdoors might be cool, our clients are continuing to experience the heat of the media spotlight! Starting off the week strong, our PR team secured features for board-certified dermatologist and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”), on the websites of Health magazine, Allure magazine, Yahoo! Lifestyle and beauty blog, RUE NOW – placing Dr. Guanche in front of more than 31.8 million readers altogether! The Spotlight team’s efforts didn’t stop there! Our PR powerhouse procured a placement, for functional medicine pioneer Elroy Vojdani MD, IFMCP, on the Reader’s Digest website —reaching more than 15.9 million readers! Last but not least, we’re proud to announce that our PR team now represents the William Novick Global Cardiac Alliance. We are so thrilled to work with an organization that helps heal children’s hearts around the world!
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WEEK OF FEBRUARY 4, 2019 •
Week after week, the Spotlight team works tirelessly to ensure media exposure for our clients — and this week was no exception! We secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, on HuffPost.com and TheKlog.co – both digital platforms that reached more than 60.7 million readers combined! Spotlight’s PR team also garnered media exposure, for functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP, on Healthline.com and the health & wellness section of Vice.com, called Tonic – placing the founder of Regenera Medical in front of more than 26.6 million readers altogether! Additionally, Spotlight’s marketing team worked on the package design of Regenera Medical’s quality supplement line and is currently working on its e-commerce platform. Wrapping it up, our PR team secured a placement for celebrity physician and author of You’re Okay, It’s Just a Bruise: Sideline Secrets About Pro Football’s Most Outrageous Team, Dr. Robert Huizenga, on the website of Portland’s local news channel, KATU-TV – which reached more than 1.5 million readers!
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WEEK OF JANUARY 28, 2019 •
It’s been a successful week for Spotlight and our clients! We secured a feature, for celebrity cosmetic dentist Dr. Bill Dorfman, and his teeth whitening innovation, Mobile White™, on HuffPost.com – reaching more than 53.7 million readers! We also secured a placement, for board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche, on OprahMag.com – which was picked up by Yahoo! Lifestyle, placing her in front of more than 13.1 million readers combined! Reaching more than 12.4 million readers altogether, our team cemented a feature in the February issue and digital platform of Cosmopolitan for celebrity physician, and author of Sex, Lies, & STDs, Dr. Robert Huizenga. Spotlight PR also procured two digital placements for functional medicine pioneer, and key opinion leader, Elroy Vojdani MD, IFMCP, on Simplemost.com and Reader’s Digest – placing him in front of 7.2 million readers altogether! Lastly, we cemented an article – which reached more than 4 million readers – for celebrity dermatologist Dr. Ava Shamban in Family Circle’s February issue.
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WEEK OF JANUARY 21, 2019 •
The Spotlight team always delivers results! We secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, on the websites InStyle.com, TotalBeauty.com and Health.com – which were picked up by InStyle.com and Yahoo! Finance - reaching more than 44.4 million readers altogether! Our team also secured a social PR opportunity for “Dr. Beauty” on the @HypeBaeBeauty Instagram page – which has more than 12.2k followers! Our team cemented a placement for celebrity cosmetic dentist, Dr. Bill Dorfman, and his newest teeth whitening innovation, Mobile White™, on the news site, Heavy.com – which reached more than 10.2 million readers! Reaching more than 3.5 million readers each, celebrity physician Dr. Robert Huizenga and functional medicine pioneer Elroy Vojdani MD, IFMCP, were also mentioned on Reader’s Digest’s website. Last, but not least, we cemented a segment on the local FOX 11 evening news for the Assil Eye Institute, which reached more than 90,000 viewers!
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WEEK OF JANUARY 14, 2019 •
The spotlight was shining brightly on our clients again this week! We secured multiple features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA "Dr. Beauty"), in notable health and beauty online publications. Reaching more than 30.9 million readers altogether, Dr. Guanche shared her expertise on ELLE.com, Shape.com and StyleCaster.com. Our PR team also cemented placements, for functional medicine pioneer Elroy Vojdani MD, IFMCP, on wellness and lifestyle websites, BestLife.com and WellandGood.com — placing Dr. Vojdani in front of more than 3.8 million readers! At the end of another great week, Spotlight PR attained two interviews for celebrity physician and author of Sex, Lies & STDs, Dr. Robert Huizenga, on local Portland’s Afternoon Live and Seattle’s New Day Northwest news shows — which had a combined viewership of more than 800,000!
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WEEK OF JANUARY 7, 2019 •
As always, the Spotlight team has been working hard to attain notable press for our clients! We secured a feature for our client, functional medicine pioneer Elroy Vojdani MD, IFMCP, on Shape Magazine’s website – which was picked up by MSN.com and MSN.ca to reach 858.1 million readers altogether! Our PR team’s efforts also cemented placements for our client, board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche, on O, The Oprah Magazine and Health Magazine websites as well as the beauty blog, The Klog – placing Dr. Guanche in front of more than 21.1 million readers combined! Additionally, the Spotlight team secured a placement for our client, celebrity cosmetic dentist Dr. Bill Dorfman, and his newest teeth whitening innovation Mobile White, on Reader’s Digest. In another successful week, our PR team cemented a feature, for celebrity dermatologist Dr. Ava Shamban, in Prevention Magazine’s December issue.
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WEEK OF DECEMBER 10, 2018 •
Yet another successful week for the Spotlight team and our clients! We’re proud to announce that we now represent board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche. Our team cemented a placement for “Dr. Beauty” on the lifestyle website, TheFinancialDiet.com – reaching more than 152,864 readers. Spotlight’s PR team also secured a feature for celebrity physician, and author of Sex, Lies & STDs, Dr. Robert Huizenga. Dr. Huizenga was mentioned in a Health.com article, which was then picked up by InStyle.com – putting Dr. Huizenga in front of a combined 16.6 million readers! Our efforts didn’t stop there! Our PR powerhouse procured a placement, for functional medicine pioneer Elroy Vojdani MD, IFMCP, on the digital publication, Well+Good – which reached more than 1.2 million readers! Lastly, a quote from a Seventeen.com feature our PR team previously acquired, for celebrity dermatologist Dr. Ava Shamban, was repurposed for a different story – resulting in an additional 3.2 million readers!
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WEEK OF NOVEMBER 26, 2018 •
Temperatures outdoors might be cooling, but our clients are still experiencing the warmth of the media spotlight! We secured features, for celebrity dermatologist Dr. Ava Shamban, on the digital publications, Shape.com and GroomedLA – reaching more than 3.5 million readers altogether! Our PR team also cemented a feature, for celebrity cosmetic dentist Dr. Bill Dorfman, on the digital magazine, Healthy Aging – reaching more than 200,000 readers! Furthermore, we distributed a press release announcing the launch of Dr. Dorfman’s innovative teeth whitening system, Mobile White™. Picked up by a range of national media, the release reached more than 28.8 million readers! Reaching more than 10 million readers, celebrity physician, Dr. Robert Huizenga, was also in the spotlight with inclusion on Yahoo! Lifestyle. Last, but not least, we secured a Q&A, for functional medicine pioneer Elroy Vojdani, MD, IFMCP, on the discussion website with more than 29.8 million users, Reddit.com.
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