THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF JUNE 18, 2018 •
It’s officially the start of summer, which means more sun and more shine! Spotlight’s clients were shining brighter than ever this past week as a result of our PR team’s consistent efforts. Starting off strong, we secured a feature for celebrity dermatologist Dr. Ava Shamban on E! News’ website, which targeted more than 23.9 million readers! Our powerful team didn’t stop there! We also secured an inclusion for ethnic skincare expert Dr. William Kwan on, the lifestyle website, Refinery29, which reached more than 16.3 million readers. Additionally, the skin health website, Skincare.com, and a pop-culture website, The Outline, mentioned Dr. Kwan on their platforms – which reached more than 3.8 million readers combined! Another successful week for the Spotlight team and our clients!
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WEEK OF JUNE 11, 2018 •
The Spotlight PR team never disappoints! We’ve secured amazing features this past week for ethnic skincare expert Dr. William Kwan on the beauty and lifestyle blogs, Racked and Fashionista – which reached more than 5.5 million readers combined! Health Magazine also included celebrity dermatologist Dr. Ava Shamban on their digital platform, which placed her in front of more than 11.8 million readers! Not only has our powerful team been securing great press for our clients, but we have also been hard at work, constructing a media event for celebrity dermatologist Dr. Ava Shamban to celebrate the launch of her newest SKIN FIVE location at Westfield Century City! We secured notable social influencers and media to come to the event, where they were able to experience the new skin space and receive special gift bags.
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WEEK OF MAY 28, 2018 •
This week, the Spotlight team’s dedication and media relationships resulted in fantastic features for our clients! Ethnic skincare expert Dr. William Kwan was featured twice on, the African-American publication, Essence Magazine’s website, which reached more than 4.2 million readers each time. The skin health website, Skincare.com, also included Dr. Kwan which reached an additional 3.5 million readers! Our powerful team didn’t stop there! Celebrity dermatologist Dr. Ava Shamban was included on Health and Prevention Magazine’s digital platforms, which reached more than 21.1 million readers combined! The college lifestyle publication, HerCampus, also mentioned the notable skin expert, which placed her in front of more than 1.4 million readers.
Another amazing week for the Spotlight team and our clients!
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WEEK OF MAY 14, 2018 •
This week marks another successful week in the spotlight for our clients! Celebrity dermatologist Dr. Ava Shamban set the bar high this week with features on Health Magazine’s website and on Inside Edition, which reached more than 12.1 million readers combined! The spotlight was also shining bright on ethnic skincare expert Dr. William Kwan who was featured on the lifestyle publication, PopSugar, which reached more than 19.1 million readers! The Hong Kong digital publication, HypeBae, also mentioned the expert on their platform – helping him reach an additional 1.2 million readers. Wrapping it up, our PR team has been hard at work, ensuring that Dr. Kwan has a successful launch of his new product, Day/Dream. The team collaborated to develop a unique press box that was sent out to the top-tier beauty editors!
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WEEK OF APRIL 30, 2018 •
The Spotlight PR team never disappoints! Our clients were shining bright this past week with features in top-tier publications. Ethnic skincare expert Dr. William Kwan was included on Health Magazine’s website, which reached more than 11.8 million readers. Lifestyle website Byrdie also mentioned Dr. Kwan – placing him in front of an additional 1.2 million readers. Skin health website Skincare.com featured Dr. Kwan and beauty and lifestyle blogger Jenna Rose documented her experience at Kwan Dermatology on her blog – which reached more than 3.5 million readers combined! Wrapping up this week, Spotlight’s new client, and functional medicine specialist, Dr. Elroy Vojdani received a taste of press when he was mentioned on the financial website, Moneyish, twice this past week, which placed him in front of more than 1.6 million readers each time!
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WEEK OF APRIL 16, 2018 •
Spotlight’s PR team always ensures that our clients steal the spotlight each week! Ethnic skincare expert Dr. William Kwan felt the love by the press, with features on the beauty website Total Beauty and on the skincare platform Skincare.com – placing him in front of more than 11.7 million readers combined! InStyle Magazine also included Dr. Kwan on their website, which helped him reach an additional 4.7 million readers. Due to our exceptionally strong relationship with health & beauty editors, InStyle Magazine featured our other notable expert client, celebrity dermatologist Dr. Ava Shamban, on their website – reaching more than 4.7 million readers. Spotlight’s longtime client and cosmetic dentist, Dr. Bill Dorfman, also shared some of the spotlight with an inclusion on the lifestyle website, Well + Good, which reached more than 1.2 million readers!
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WEEK OF APRIL 9, 2018 •
The Spotlight team always delivers results! Our PR team successfully secured features for celebrity dermatologist Dr. Ava Shamban, on Health and InStyle Magazine’s websites, which placed her in front of more than 16.5 million readers, combined! The beauty platform, Total Beauty also included Dr. Shamban’s expertise, which reached an additional 4.7 million readers. Our powerful team keeps on delivering! As a result of our team’s outreach, the San Francisco Chronicle featured Dr. Kwan in their Sunday paper, which was also published on their online platform – placing him in front of more than 1.2 million readers altogether! Financial website, Moneyish included Dr. Kwan, which reached more than 1.2 million readers and, the beauty website, Skincare.com mentioned Dr. Kwan three times on their platform – reaching another 3.5 million readers each time.
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WEEK OF MARCH 26, 2018 •
The sun is not the only thing shining bright this past week! Spotlight’s clients have been shining brighter than ever, due to our PR team’s hard work and dedication. Taking the press by storm, celebrity dermatologist Dr. Ava Shamban was featured on Forbes – which reached more than 29.8 million readers! Reader’s Digest also included Dr. Shamban on their website, which helped her reach an additional 3.5 million readers! Our powerful and determined team didn’t stop there! Spotlight’s client, and ethnic skincare expert, Dr. William Kwan also shone bright in the spotlight. Lifestyle and beauty websites, Byrdie and Fashionista, included Dr. Kwan on their digital platforms, which placed him in front of more than 3.3 million readers combined! Another fantastic week for the Spotlight team and our clients!
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WEEK OF MARCH 19, 2018 •
Although the weather has been gloomy, Spotlight’s clients are still shining brighter than ever in the media spotlight! Our team secured features, for ethnic skincare expert Dr. William Kwan, on Allure and Health Magazine’s websites – which reached more than 15.3 million readers combined! Dr. Kwan was also interviewed by a lifestyle and beauty blogger, Stephanie Liu, who posted the interview on her blog, Honey and Silk, which reached more than 7,000 readers. Results from our team can last forever! We secured an interview, for celebrity dermatologist Dr. Ava Shamban, with Allure Magazine last year, which was mentioned again on Huffington Post this week – reaching more than 22.9 million readers! Yahoo Lifestyle also picked up the article, placing Dr. Shamban in front of an additional 10 million readers!
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WEEK OF MARCH 12, 2018 •
Spring is almost here which means flowers are starting to bloom and the sun is starting to shine! As Spring approaches and the sun is shining brighter, Spotlight’s clients are continuing to bask in the spotlight, resulting from the fabulous press they’ve received this week! Celebrity dermatologist Dr. Ava Shamban is definitely no stranger to the media! Our PR team secured a feature on Reader’s Digest and on Health Magazine’s website for Dr. Shamban – which reached more than 15.3 million readers combined! An additional 4.3 million readers were reached for Dr. Shamban, with a mention on Allure Magazine’s website and an inclusion in the March issue of Woman’s World Magazine. Wrapping it up, our marketing team completed the SkinCeuticals Flagship launch at, our client, Kwan Dermatology and have increased their grown revenue by over 44%!
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