THIS WEEK IN THE SPOTLIGHT – MAR 4 & 11, 2019



Dr. Anna Guanche • HuffPost.com

In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. Our strategic team cemented a feature for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”) – on the news website HuffPost.com. Dr. Guanche shared the five skin care products she can’t live without, in an article that placed her in front of more than 53.7 million readers!

 

Dr. Elroy Vojdani • KTLA Morning Show

The Spotlight PR team procured a live, in-studio interview on KTLA 5 News’ Morning Show for our client – functional medicine pioneer and key opinion leader Dr. Elroy Vojdani MD, IFMCP. Airing Tuesday morning and reaching more than 173,000 viewers, Dr. Vojdani discussed his groundbreaking Alzheimer’s research and the revolutionary blood test which it resulted in.

 

Dr. Anna Guanche • HelloGiggles.com

Our diligent PR team secured a story for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche – on the beauty and lifestyle site HelloGiggles.com. In the article, Dr. Guanche discussed the causes of red skin and how to fix it – reaching more than 11.5 million readers.

 

Dr. Elroy Vojdani • GoodDayLA

The Spotlight team cemented a segment for our client – functional medicine pioneer and key opinion leader Dr. Elroy Vojdani MD, IFMCP – on the local Los Angeles news station, Fox 11. The segment aired four times Tuesday morning and was aired on GoodDayLA! During this segment – which reached more than 96,000 viewers – Dr. Vojdani discussed an Alzheimer’s detection blood test, which his research helped create, and gave tips for making lifestyle choices that reduce your risk of developing Alzheimer’s.

 

Dr. Anna Guanche • TotalBeauty.com

Reaching more than 4.7 million readers, our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – was featured on the online beauty publication, TotalBeauty.com, where she discussed why your skin needs more Vitamin F.

 

Regenera Medical • 24/7 Live Chat

The Spotlight marketing team previously installed a live chat service on Regenera Medical’s website, enabling patients and product users to access US-based, live representatives 24/7. While our client – functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP – was appearing on KTLA and GoodDayLA, it caused the office lines to peak at maximum capacity. The Spotlight marketing team’s strategic thinking led to increased effectiveness in capturing inquiries triggered by his TV appearances.

 

Dr. Anna Guanche • TheFashionSpot.com

As a result of our skill, experience and insight in beauty industry trends the Spotlight PR team procured a placement for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche – on the digital fashion and style platform, TheFashionSpot.com. In the article – which reached more than 2 million readers – Dr. Guanche discussed the explosive CBD-wellness trend in the beauty industry and gave CBD oil her approval for use on sensitive skin.