THIS WEEK IN THE SPOTLIGHT – JAN 21, 2019



Dr. Anna Guanche • Health.com

The Spotlight PR team was instrumental in securing two features for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”) – on Health magazine’s digital platform. Dr. Guanche provided expert commentary on the best face wash for combination skin and, for a separate story, shared her thoughts on Retin-A – the anti-aging cream dermatologists swear by. The Retin-A article also was picked up by the lifestyle digital publication, InStyle.com – placing Dr. Guanche in front of a combined 28.4 million readers!

 

Dr. Bill Dorfman • Heavy.com

The Spotlight PR team procured a mention for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, and his newest teeth whitening innovation, Mobile White™, on the entertainment news site Heavy.com. Reaching more than 10.2 million readers, Mobile White™ was featured as a one of 21 unique Valentine’s Day gifts!

 

Dr. Anna Guanche • TotalBeauty.com

Our PR team’s strategic thinking helped our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, secure two features on the online beauty publication, TotalBeauty.com – reaching more than 9.4 million readers altogether! In the first article, Dr. Guanche provided expert insight on the benefits of using silver skin care products. In the second, “Dr. Beauty” discussed the types of acids as well as the uses of each on the skin.

 

Dr. Anna Guanche • InStyle.com

Our talented PR team is always keeping top beauty editors abreast of the fabulous work our clients are doing! We secured a feature, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, on the digital lifestyle platform, InStyle.com – which was also picked up by Yahoo! Finance – placing her in front of more than 6.6 million readers combined! In the article, Dr. Guanche explained the reason why she prefers chemical exfoliation.

 

Dr. Robert Huizenga • Reader’s Digest

We always strive to place our clients in all the top health and wellness publications! Our PR team procured a feature, for celebrity physician, and author of Sex, Lies & STDs, Dr. Robert Huizenga, on the Reader’s Digest website – which reached more than 3.5 million readers! Dr. Huizenga discussed the importance of regular STD/HIV screenings for all sexually active adults.

 

Dr. Elroy Vojdani • Reader’s Digest

This week, our PR team secured a placement, for functional medicine pioneer Elroy Vojdani MD, IFMCP, on the digital platform of Reader’s Digest. Reaching more than 3.5 million readers, Dr. Vojdani shared some of the best supplements to keep your body functioning at its prime when following a keto diet.

 

Dr. Assil Eye Institute • FOX 11 LA

Reaching out to local media is one of our areas of expertise! We cemented a segment on the local FOX 11 evening news for the Assil Eye Institute. Reaching more than 90,000 viewers, leading cataract and glaucoma surgeon Dr. Avneet Sodhi Gaur performed a cutting-edge eye surgery to remove colored contact implants from a patient who was going blind. The segment was also transcribed and published on the FOX11 website – placing the Assil Eye Institute in front of 960,750 readers!

 

Dr. Anna Guanche • HypeBaeBeauty Instagram

As a result of our PR team’s strong relationship with top social media editors, our team secured an amazing social PR opportunity for our client, board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche, on the recently-launched @HypeBaeBeauty Instagram page – which has a total of more than 12.2k followers! Dr. Guanche answered skin care questions submitted by HypeBaeBeauty followers.