THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF OCTOBER 3, 2016 •
This week beauty took over the spotlight. Sensational makeup brand, NUDESTIX, was featured in several articles where writers bragged about their favorite NUDESTIX products, collectively reaching more than 35 million readers. Bloggers mentioned their go-to favorites for long lasting, beautiful and edgy eye looks. The power of PR goes a long way!
WEEK OF SEPTEMBER 26, 2016 •
This week our clients basked in the spotlight! Dr. Ava Shamban was featured in Town & Country’s article where she advocates the benefits of using charcoal and clay-based masks to hydrate, while diminishing toxin levels within the skin.
WEEK OF SEPTEMBER 19, 2016 •
Our clients definitely stole the spotlight this week! Nudestix was all over the press and social media this week after meetings and social-media takeovers we coordinated for the brand’s Co-Founder during her trip to New York. The booming makeup brand won the 2016 Glamour Beauty Award for the Best Contouring Product with their hero-skew, the Nudestix Sculpting Pencil.
WEEK OF SEPTEMBER 12, 2016 •
This Week In the Spotlight Dr. Carolyn Alexander and Dr. Hal Danzer of Southern California Reproductive Center were featured in Refinery29 and The Zoe Report. Dr. Alexander explained signs of and facts about ovulation ...
WEEK OF SEPTEMBER 5, 2016 •
This Week In the Spotlight, our PR team helped to place Dr. Ava Shamban in the spotlight via a Hollywood Reporter article. The feature was about her newly opened skin space called SKINxFIVE. In the article, Dr. Ava (as her patients like to call her) talked about red carpet skincare treatments ...
WEEK OF AUGUST 29, 2016 •
As summer comes to a close, our clients are as busy as ever in the media! Celebrity dentist Dr. Bill Dorfman was featured in a Simplemost article, where he explained what your mouth can tell you about your overall health. This article was picked up by several other media channels, reaching more than 3 million readers!
WEEK OF AUGUST 22, 2016 •
It was a beauty-ful week for Nudestix and Dr. Shamban. Nudestix had several fabulous media hits this week following the meetings our team set up for Co-founder, Taylor, during her trip to LA last week. The booming makeup brand was featured in the September issue of People StyleWatch, as well as Women’s Wear Daily’s (WWD) article on college makeup.
WEEK OF AUGUST 15, 2016 •
Our clients definitely stole the spotlight this week! Our team worked feverishly to generate some outstanding press for our health and beauty clients. Celebrity dermatologist Dr. Ava Shamban and her new skin space, SKINxFIVE, were featured in the September issues of InStyle and Allure.
WEEK OF AUGUST 8, 2016 •
Summer is heating up, and so are our fabulous health and beauty clients! Is it Halloween yet? Well for those of you who are beginning to plan your costume, our friends at Cosmopolitan explained how you can use Nudestix to perfect your DIY costume. We also coordinated an interview for Dr. Huizenga with The Times-Picayune’s NOLA.com for an article on the relationship between sleep apnea and weight.
WEEK OF AUGUST 1, 2016 •
This week our clients basked in the spotlight. We coordinated an interview for renowned fertility specialist Dr. Shahin Ghadir, of Southern California Reproduction Center, with the Ventura County Star where he explained how being infertile while trying to conceive can drain someone emotionally and physically.