THIS WEEK IN THE SPOTLIGHT – FEB 4, 2019



Dr. Anna Guanche • HuffPost.com

The Spotlight PR team procured a placement, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, on the news site HuffPost.com – placing her in front of more than 60 million readers! In the article, Dr. Guanche discussed whether or not 10-step skin care routines are worth the hassle.

 

Dr. Elroy Vojdani • Healthline.com

Our strong relationship with writers and editors secured a feature, for functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP, on the health and wellness website, Healthline.com. Reaching more than 24 million readers, Dr. Vojdani shared why and how alcohol can affect your digestive system.

 

Dr. Anna Guanche • TheKlog.co

One of the powers of PR is that the media exposure can last indefinitely! A quote about retinol from an article our team cemented, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, was repurposed for another story on TheKlog.co – placing Dr. Guanche in front of more than 3.1 million readers!

 

Regenera Medical • Marketing

The Spotlight marketing team worked with functional medicine pioneer Elroy Vojdani MD, IFMCP, founder of Regenera Medical, on the package design of Regenera Medical’s quality supplement line. In response to the overwhelming demand and the amount of time being consumed by staff to manage fulfillment, Spotlight is currently working on an e-commerce platform, which will integrate with the Regenera Medical website — where patients will now be able to purchase their supplements directly and have them shipped to them. The e-commerce platform will include a subscription feature, ensuring patients don’t run out of their supplements. We’ll reveal the e-commerce site in our next newsletter!

 

Dr. Robert Huizenga • KAIU.com

We pride ourselves on our ability to continuously garner media interest for our clients. This week, our PR team cemented media exposure for celebrity physician and author of You’re Okay, It’s Just a Bruise: Sideline Secrets About Pro Football’s Most Outrageous Team, Dr. Robert Huizenga, on the website of Portland’s local news channel, KATU-TV. Placing him in front of more than 1.5 million readers, Dr. Huizenga shared with Kara Mack, the show’s host, what he learned during his time as the team internist for the then-Los Angeles Raiders.

 

Dr. Elroy Vojdani • Tonic.com

Our PR team’s strategic thinking helped our client – functional medicine pioneer and key opinion leader Dr. Elroy Vojdani MD, IFMCP – garner media exposure on VICE.com’s health and wellness section, Tonic. In the article – which reached more than 23,400 readers – Dr. Vojdani discussed whether or not hydrogen water has any health benefits.