THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF JULY 8, 2019 •
The Spotlight team was in full force yet again this week! Reaching more than 19.1 million readers, we procured placements for board-certified dermatologist and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”), on the digital lifestyle and beauty websites HudaBeauty.com, PureWow.com and WomensHealthMag.com. Additionally, we secured a social PR opportunity for Dr. Beauty on the Instagram page of Allergan’s beauty site, Spotlyte – which has more than 16.1k followers! Our unwavering efforts also cemented a feature for celebrity cosmetic dentist, Dr. Bill Dorfman, on the digital platform of Reader’s Digest – which reached more than 13.6 million readers! Last, but not least, we landed media exposure for functional medicine pioneer and key opinion leader, Dr. Elroy Vojdani MD, IFMCP, in the DOW JONES website MarketWatch.com. The article reached more than 59.1 million readers!
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WEEK OF JULY 1, 2019 •
This week marks another successful week in the spotlight for our clients! We secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on online publications of Forbes, Fashionista, Harper’s Bazaar and The Spotlyte – which placed her in front of more than 123.6 million readers! Additionally, we secured a TV segment for functional medicine pioneer and key opinion leader, Dr. Elroy Vojdani MD, IFMCP, on the San Diego local FOX 5 Morning News which placed him in front of more than 14,700 viewers. Wrapping it up, we are thrilled to announce that we have been retained by MTF Biologics to launch the newest version of Renuva – a medical grade aesthetic injectable that triggers the body to create its own fat. Another successful week for the Spotlight and our clients!
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WEEK OF JUNE 24, 2019 •
The Spotlight team continuously works hard to ensure our clients’ success! This week, we secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on the digital publications of Vogue India, ET, and O, The Oprah Magazine – which reached more than 14.6 million readers altogether! Additionally, reaching more than 1.7 million viewers, we procured a segment for Dr. Guanche on the local KTLA Morning Show. Our marketing team was also hard at work! We just completed an office makeover as part of a rebranding effort for a primary care practice in Sherman Oaks, California. Our team created the new practice name, designed the new logo, created a new website (JoyMedical.com) and redesigned the office. We also fully sourced and facilitated every element of the décor, including construction, and installation.
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WEEK OF JUNE 17, 2019 •
The Spotlight team continuously works hard to ensure our clients’ success! This week, we secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on lifestyle websites Better Homes & Gardens, TheSpotlyte.com, Bustle.com and Byrdie.com. Reaching more than 80.4 million readers altogether, we also secured a feature for Dr. Guanche in Family Circle magazine’s July issue, which was also transcribed into a digital feature. Additionally, our team procured a segment for Dr. Beauty on the national daytime show, “Home & Family,” reaching more than 2.9 million viewers! The sun also shone bright on functional medicine pioneer and key opinion leader, Dr. Elroy Vojdani MD, IFMCP, whose segment – which we’d secured with Ivanhoe Broadcast News – was picked up by WSLS 10 News, a local Roanoke, Va. station, reaching more than 38,000 viewers.
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WEEK OF JUNE 10, 2019 •
Spotlight’s PR team ensures that our clients steal the spotlight each week! We secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on the digital beauty publications Allure.com, which was picked up by Glamour.co.uk, Byrdie.com, and TheKlog.co – reaching more than 15.3 million readers altogether! We also procured a placement for celebrity physician and author of Sex, Lies, & STDs, Dr. Robert Huizenga, on Shape.com – which reached more than 5.6 million readers! Next up, we secured a segment, for functional medicine pioneer and key opinion leader Dr. Elroy Vojdani MD, IFMCP, on Ivanhoe Broadcast News, which was picked up by local news stations, KSAT12 News and News4Jax, placing him in front of more than 100,000 viewers combined! Last, but not least, we proudly announce that our client, celebrity therapist and positive psychology luminary Dr. Donna D, will return to SiriusXM's Jeff Lewis Live on June 28th!
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WEEK OF JUNE 3, 2019 •
Starting off strong, we cemented a feature, for celebrity cosmetic dentist Dr. Bill Dorfman, on GQ UK magazine’s website – which reached more than 3.2 million readers! Next up, Spotlight PR landed a local FOX segment, reaching more than 90,000 viewers, for celebrity physician and author of Sex, Lies, & STDs Dr. Robert Huizenga. We also attained a feature on Star Magazine’s website, which reached more than 321,780 readers and resulted from an interview we’d secured for Dr. Huizenga on REELZ channel. Our efforts also procured a print placement, for functional medicine pioneer and key opinion leader Dr. Elroy Vojdani MD, IFMCP, in the June issue of Reader’s Digest – which reached more than 3 million readers. Reaching more than 9.9 million readers altogether, we wrapped up by attaining three articles, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”), on the lifestyle and beauty websites WellAndGood.com, PureWow.com and Byrdie.com.
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WEEK OF MAY 20, 2019 •
The Spotlight PR team never disappoints! We secured two features, for functional medicine pioneer Dr. Elroy Vojdani MD, IFMCP, on the lifestyle website – Bustle.com – which reached more than 107.1 million readers altogether! We also procured media exposure for our client, non-profit children’s heart foundation Novick Cardiac Alliance (NCA), on the Saudi Arabic publication – AboutHer.com – reaching more than 58,470 readers! Additionally, our team cemented a social PR opportunity for NCA on @DestinationRYD’s Instagram page – which has more than 28.5k followers!
Next up is celebrity physician and author of Sex, Lies, & STDs – Dr. Robert Huizenga – who was featured on HuffPost.com, placing him in front of more than 102.8 million readers! Reaching more than 4 million listeners, Spotlight PR also secured podcast interviews for Dr. Huizenga on “A New Direction” and “The Jiggy Jaguar Experience” shows. Last, but not least, our marketing team is launching an official website for our client, celebrity therapist and positive psychology luminary Dr. Donna D, at http://therealdrdonnad.com/.
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WEEK OF MAY 6, 2019 •
The Spotlight PR team’s hard work paid off again this week for our clients! We secured a feature, reaching more than 355.6 million readers, for world-renowned pediatric cardiac surgeon and founder of Novick Cardiac Alliance, Dr. William Novick, on FoxNews.com. Board-certified dermatologist and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”) also shone bright this week with an inclusion on the lifestyle publication, TheZoeReport.com – placing her in front of more than 4.2 million readers! Reaching more than 2 million viewers, our PR team cemented a segment, for celebrity cosmetic dentist Dr. Bill Dorfman, on the Emmy-winning daytime talk show, The Doctors. In addition, functional medicine pioneer and key opinion leader, Elroy Vojdani MD, IFMCP was featured on MSN.ca and the wellness website, EverydayHealth.com, which placed him in front of more than 16.8 million readers total.
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WEEK OF APRIL 29, 2019 •
Spotlight’s clients were shining brighter than ever this week thanks to our PR team’s efforts. This week, we secured features for board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”) on the news site, TODAY.com, and digital lifestyle platform, HelloGiggles.com – which was additionally picked up by Yahoo! News. Our PR team also procured a placement for Dr. Guanche in the May issue of Prevention magazine, placing “Dr. Beauty” in front of more than 245.6 million readers altogether! The sun was also shining bright on our client – celebrity physician and author of Sex, Lies & STDs, Dr. Robert Huizenga. Reaching more than 682,670 readers, our PR team cemented an article for Dr. Huizenga on the women’s interest site, Betches.com. Another fantastic week for Spotlight and our clients!
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WEEK OF APRIL 22, 2019 •
The Spotlight team cemented press mentions for board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”) in the April issue of FIRST for Women, May issue of ELLE Magazine and the digital beauty publications Women’s Health, TheKlog.co, ELLE and HYPEBAE – placing her in front of 33.4 million readers altogether! Dr. Beauty was also featured on the Instagram page of Allergan’s beauty site, Spotlyte – which has more than 12.6k followers! Additionally, a feature that Spotlight PR previously attained for our client – functional medicine pioneer, and key opinion leader, Elroy Vojdani MD, IFMCP – on the digital platform of ELLE magazine was picked up by MSN.com – placing him in front of 853.58 million readers! Wrapping up, our client – celebrity therapist, and positive psychology luminary, Dr. Donna D – appeared on Jeff Lewis Live this week on Sirius XM radio’s Andy Cohen station, Channel 102. Our marketing team is currently working on her website, under construction at TheRealDrDonnaD.com. In the fall, Dr. Donna will be launching a new positive psychology course for therapists and related professionals.
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