Dr. Elroy Vojdani • MindBodyGreen
The Spotlight team understands the power of online media, and how to get our clients in front of their target audience. This feature with MindBodyGreen on the benefits of apple cider vinegar was a perfect fit for functional medicine pioneer and key opinion leader Elroy Vojdani, placing him in front of more than 3.7 million readers!
Renuva • AEDIT
We always strive to place our clients in front of leading beauty publications, and we the Spotlight PR team achieved this through a feature for Renuva in Aesthetic EDIT (AEDIT) – a consumer-facing aesthetic simulator app that providers user content through their website. This feature on Renuva, written by one of the leading beauty writers who attended our first virtual Renuva press event, provided insight to consumers on this ground-breaking treatment. This feature not only reached more than 136,000 readers online but also 13.1k followers on Instagram, where AEDIT also posted the story and tagged @MyRenuva.
Dr. Bill Dorfman • BuzzFeed
The Spotlight PR team secured sizable media for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman. This placement with Buzzfeed highlighted how Dr. Dorfman stays fit in his 60s, while also juggling a full-time job and being an active philanthropist. The feature placed Dr. Dorfman in front of over 112 million readers!
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Athenix Body Sculpting • Yahoo! LifeStyle
Thanks to our PR team’s diligent media outreach we secured this notable placement with Yahoo! LifeStyle, featuring our client, Athenix Body Sculpting Institute’s annual giveback campaign, #AthenixGivesBack. Placing them in front of over 3.5 billion readers, the feature highlighted the story of one of the very deserving women and her motivation to lose more than 135 lbs, as well as more about the giveback campaign and their passion to encourage women to support one another.
Renuva • Marketing
Our marketing team understands the power of video to strengthen a brand. The team brought in two key opinion leaders from Beverly Hills, board-certified plastic surgeon Dr. Leif Rogers and nurse injector Bernice Cohen, who explained how Renuva replaces age-related fat loss with the body’s own fat – without having to do liposuction to harvest the patient’s own fat and inject it to the desired area. The video shoot will be part of an educational video for Renuva customers and elite injectors and we can’t wait to share the final video once it’s edited!