THIS WEEK IN THE SPOTLIGHT – APR 27 & MAY 4



Amethyst • Elle

The Spotlight PR team is thrilled with this feature in ELLE Magazine online, highlighting Amethyst Skincare founder and creator Nicole Simpson. Nicole shares her extensive knowledge in skincare and facial steamers having once been a medical aesthetician. This placed Amethyst Skincare in front of more than 35 million readers!

 

Dr. Bill Dorfman • GQ UK

The Spotlight PR team also has deep connections with writers and editors at international publications! This lengthy feature in GQ UK highlights Dr. Bill Dorfman’s workout routine and fitness regimen and gives readers tips on how they can get in shape while working out at home during the pandemic. This feature put Dr. Dorfman in front of more than 1 million international readers.

 

Amethyst Skincare • The Warrior Moms

The Spotlight PR team helped our client, Amethyst Skincare, secure this Mother’s Day Gift Guide feature. Placing Amethyst on The Warrior Moms’ online site and email distribution list to their thousands of listeners and readers.

 

Dr. Elroy Vojdani • MSN Canada

As a result of a previous interview our team secured for Dr. Vojdani in 2019 with Reader’s Digest online, MSN Canada repurposed one of his quotes, placing Dr. Vojdani in front of an additional 450,000 readers. This is a perfect example of the power of digital media and the ability for articles to maintain relevance over time and expand initial exposure.

 

Amethyst Skincare • Beauty Independent

As health and beauty experts, our finger is always on the pulse of the latest trends! Our team secured this Beauty Independent feature for Amethyst Skincare’s founder and creator, Nicole Simpson, which highlights the growing clean beauty trend in the industry. This feature not only puts the brand and Nicole in front of more than 60 thousand readers but also positions the Amethyst Skincare as a relevant player in this category!

 

Seraph Medical • Marketing

Our Spotlight marketing team is ecstatic to take on new client Seraph medical, and help rebrand the company. As part of rebranding we are pleased to share this modernized and sleek new website finalized for Seraph Medical this week.