THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF OCTOBER 29, 2018 •
The Spotlight team was in full swing as always! We continued to focus our efforts on helping our clients secure strong media exposure, and we did not disappoint! Our PR team cemented a feature for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, on the celebrity and entertainment news site, UsWeekly.com, and the lifestyle digital magazine, Healthy Aging – reaching a total of more than 26.2 million readers! Our hard work also helped secure a feature, for celebrity dermatologist Dr. Ava Shamban, on the lifestyle publication, InStyle.com. The article was also picked up by a news website, Vaaju.com, reaching more than 5 million readers combined! Another productive week for Spotlight and our clients!
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WEEK OF OCTOBER 15, 2018 •
The Spotlight team always delivers results! Our PR team successfully secured features, for celebrity dermatologist Dr. Ava Shamban, on the lifestyle and beauty publications, InStyle.com and BeautyInTheBag.com – which reached more than 4.8 million readers combined! In addition, a feature that our team previously secured for Dr. Shamban on Allure Magazine’s website resulted in further media exposure on the digital platforms, HouseBeautiful.com, Prevention.com and MSN.com. Celebrity cosmetic dentist Dr. Bill Dorfman and his latest teeth whitening innovation, Mobile White, also shone in the spotlight with two inclusions on the online publications, Reader’s Digest and TotalBeauty.com – reaching a total of 8.2 million readers! Another great week showing that the power of Spotlight PR goes a long way!
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WEEK OF OCTOBER 8, 2018 •
The Spotlight PR team’s hard work paid off for our clients yet again this week! Our PR team secured features, for celebrity dermatologist Dr. Ava Shamban, on the digital publications FoxNews.com, Reader’s Digest, Health.com, Refinery29.com, and Byrdie.com, placing her in front of more than 85.2 million readers altogether! Dr. Shamban was also featured in Allure’s “Best of Beauty” October issue – reaching another 1.2 million readers! In addition to traditional media, our team secured an appearance for Dr. Shamban on Extra TV, which reached over 1.5 million viewers! Celebrity cosmetic dentist Dr. Bill Dorfman was also in the spotlight with an inclusion on the lifestyle blog, LA-Story.com – reaching more than 16,225 readers. Wrapping up another great week, the Spotlight group is proud to announce that our PR team is now representing Elroy Vojdani, MD, a functional medicine pioneer and key opinion leader.
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WEEK OF SEPTEMBER 24, 2018 •
Our PR team’s determination was instrumental in shining the spotlight on our clients this week! The Spotlight PR team secured features for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, on Reader’s Digest and The Hollywood Reporter’s digital platforms, to name a few – placing him in front of 307 million readers combined! Additionally, our team secured photo coverage from Getty Images for The Royal Order of Constantine Investiture ceremony hosted by Dr. Dorfman. Moreover, as a result of our team’s persistence, we secured placements, for celebrity dermatologist Dr. Ava Shamban, on the digital publications, Health.com and Seventeen.com – reaching more than 15 million readers altogether! Last, but certainly not least, due to our social media team’s strategic efforts, Dr. Shamban’s follower base reached over 18.5k on Instagram.
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WEEK OF SEPTEMBER 10, 2018 •
The Spotlight team’s steadfast efforts lead to another successful week for our clients! Our PR team secured a feature, for celebrity dermatologist Dr. Ava Shamban, on the notable website, Reader’sDigest.com – which was picked up by MSN.com, reaching 13.5 million readers combined! The Spotlight PR team also secured an interview, for celebrity cosmetic dentist Dr. Bill Dorfman, on the New Theory Podcast – reaching 15,000 listeners! Additionally, our team secured placements for Dr. Dorfman on the beauty blog, Mixed Makeup, and the news site, LATFUSA.com – putting Dr. Dorfman in front of over 14,000 readers altogether! The Spotlight team has been busy coordinating red carpet details for Dr. Dorfman's award presentation at the LATFUSA’s 2018 Daytime Hollywood Beauty Awards on Friday, September 14. Dr. Bill (as his patients like to call him) is being honored for an “Outstanding Achievement in Dentistry” award. Other honorees that day include model and actress, Cindy Crawford, and former boxer, “Sugar” Ray Leonard. Another great week for the Spotlight team and our clients!
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WEEK OF SEPTEMBER 3, 2018 •
Spotlight’s commitment to our clients is the top priority! Always setting the bar high, this week our PR team secured a segment, for celebrity dermatologist Dr. Ava Shamban, on GoodDayLA - which reached more than 96,000 viewers, that resulted in a retweet by show host, Rita Garcia, who has a total of 28.1K followers! Additionally, Spotlight’s PR team gained more media exposure for Dr. Shamban when the lifestyle publications Well+Good and Thrive Global featured her - reaching more than 1.3 million readers combined! Wrapping up this week, we also secured an interview, for LA-based celebrity physician Dr. Robert Huizenga, with CBS News in San Diego, which reached more than 1.1 million viewers! Another successful week for the Spotlight team and our clients!
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WEEK OF AUGUST 27, 2018 •
The Spotlight PR team’s hard work paid off for our clients yet again this week! We secured various placements, for celebrity dermatologist Dr. Ava Shamban, on media publications such as ELLE.com, Health.com and Insider.com, reaching over 24 million readers combined! Additionally, Dr. Shamban was featured in the September issue of Allure Magazine, which reached another 1.2 million readers! As a result of our team’s outreach, we also secured a segment for Dr. Shamban on GoodDayLA, which reached more than 96,000 viewers and 71.2k social media followers from a post on the show host’s Instagram page as well as the toddler sunglass brand, Babiators. Our powerful team also secured a placement, for celebrity cosmetic dentist Dr. Bill Dorfman, on MSN TV’s website, placing him in front of 42,523 readers. Wrapping it up, the Spotlight team landed an interview for LA-based celebrity physician Dr. Robert Huizenga on ABC7 San Francisco News – reaching over 180 million viewers!
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WEEK OF AUGUST 20, 2018 •
The Spotlight PR team never disappoints! We made it over the high bar this week by securing an interview for celebrity cosmetic dentist Dr. Bill Dorfman with lifestyle publication, Thrive Global – which reached over 15,165 readers! Additionally, our team brought The Zoe Report to celebrity dermatologist Dr. Ava Shamban, resulting in her message reaching more than 1.2 million readers! Our powerful and determined team didn’t stop there! Reaching over 24 million readers, our PR team locked in a feature for ethnic skincare expert Dr. William Kwan on the health and wellness website, Healthline. Wrapping it up, the Spotlight social media team curated a tweet for Dr. Ava Shamban’s new skin space, SKIN FIVE, which was retweeted by Garnier USA – resulting in a potential social reach of 29,876 followers. Another successful week for the Spotlight team and our clients!
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WEEK OF AUGUST 6, 2018 •
This week, the Spotlight team’s dedication and media relationships resulted in three features for celebrity dermatologist Dr. Ava Shamban on the digital lifestyle platforms, Health.com, Bustle, and Prevention.com – reaching more than 37.6 million readers combined! Our marketing team’s powerful strategies also helped Dr. Shamban successfully launch a welcome video for new skin space, SKIN FIVE. Spotlight team’s persistent efforts did not stop there! Beauty website, HipLatina and lifestyle publication, Bustle, mentioned ethnic skincare expert Dr. William Kwan, which placed him in front of more than 16.4 million readers! Our client, celebrity cosmetic dentist Dr. Bill Dorfman, and his non-profit organization, LEAP Foundation, were also placed in front of 2 million readers on the celebrity news and entertainment outlets, HawtCelebs, MSN and Celebzz. Another fantastic week for the Spotlight team and our clients!
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WEEK OF JULY 30, 2018 •
The sun was not the only thing shining bright this past week! Our celebrity dentist client, Dr. Dorfman, hosted his annual LEAP Foundation event – featuring Anthony Hopkins and Mark Wahlberg. Our PR team secured coverage for the event from People Magazine and Access Hollywood, reaching more than 87 million readers combined – receiving nearly $7 million in earned media! The media coverage doesn’t end there! Thanks to our relationship with health editors from SHAPE Magazine, our celebrity dermatologist client, Dr. Shamban, shared her expertise with their readers and the magazine’s social media followers. In addition, we also secured mentions for Dr. Ava’s new skin space, SKIN FIVE, in Local publication and UncoverLA – reaching another 12K readers. Our marketing team also completed several videos for Dr. Shamban’s social media, the SKIN FIVE website, and our functional medicine client, Regenera Medical. Wrapping the week up, skin health website, skincare.com, featured Dr. Kwan three times – which reached more than 3.5 million readers along with the lifestyle website, SheFinds, reaching an additional 2 million readers!
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