THIS WEEK IN THE SPOTLIGHT – SEP 17 & 24, 2018



Dr. Bill Dorfman • TheHollywoodReporter.com

The Spotlight PR team secured a feature for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, on the entertainment news website, TheHollywoodReporter.com – which resulted in further media exposure on news outlets, such as WRAL.com, WatsonHeadquarters.com, ModernSalon.com, and ATT.net. Reaching over 302 million readers, Dr. Dorfman was mentioned as an honoree for “Outstanding Achievement in Dentistry”.

 

Dr. Ava Shamban • Health.com

Our PR team’s ever-growing relationship with the media led to Spotlight securing a feature, for celebrity dermatologist Dr. Ava Shamban, on the wellness website, Health.com, which reached over 11.8 million readers! In the article, Dr. Shamban discussed the effectiveness of adaptogen as an ingredient in skincare products.

 

Dr. Bill Dorfman • Reader’s Digest

We pride ourselves on our ability to garner media interest for our clients. Our PR team secured two features, for celebrity cosmetic dentist Dr. Bill Dorfman, on the digital lifestyle publication, Reader’s Digest. Placing Dr. Dorfman in front of 3.5 million readers twice, the celebrity cosmetic dentist shared some of the things people should never put in their mouth as well as a proper way to brush your teeth.

 

Dr. Ava Shamban • Seventeen.com

Reaching more than 3.2 million readers, our PR team secured a feature, for celebrity dermatologist Dr. Ava Shamban, on the teen lifestyle publication, Seventeen.com. In the article, Dr. Shamban addressed the causes of, and treatments for, cystic acne.

 

Dr. Bill Dorfman • Getty Images

The Spotlight PR team was instrumental in securing photo coverage. Getty Images captured images of Toni Braxton and Paula Abdul, among other nominees, who were inducted into the Royal Order of Constantine.

 

Dr. Ava Shamban • DrAvaSays

Each week, Spotlight’s social media team works tirelessly to cement a strong social media following and presence for celebrity dermatologist Dr. Ava Shamban. This week, Dr. Shamban’s Instagram account – @DrAvaSays – surpassed 18.4k followers!