THIS WEEK IN THE SPOTLIGHT – OCT 15, 2018



Dr. Ava Shamban • InStyle.com

Thanks to our PR team’s dedication, we secured an article, for celebrity dermatologist Dr. Ava Shamban, on the lifestyle publication, InStyle.com – which reached more than 4.8 million readers! In the feature, Dr. Shamban shared some of the best skin care tips.

 

Dr. Bill Dorfman • Reader’s Digest

The Spotlight PR team secured an article for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, on the notable digital publication, Reader’s Digest. Thanks to our team’s relationships with the editors, Mobile White – Dr. Dorfman’s latest teeth whitening gadget – was mentioned in a gift guide story, placing Dr. Dorfman in front of more than 3.5 million readers!

 

Dr. Ava Shamban • HouseBeautiful.com

One of the powers of PR is that media exposure can last indefinitely! Spotlight PR team secured a feature, for celebrity dermatologist Dr. Ava Shamban, on the notable beauty publication, Allure – which resulted in further media exposure on the digital platforms HouseBeautiful.com, Prevention.com, and MSN.com. Reaching over 862 million readers combined, Dr. Shamban discussed benefits of the vampire facial.

 

Dr. Bill Dorfman • Total Beauty

Our PR team’s persistence secured a feature, for celebrity cosmetic dentist Dr. Bill Dorfman, on the beauty website, Total Beauty – which reached more than 4.7 million readers! The article featured his latest innovation, Mobile White, and highlighted the charitability of the product, which donates to The LEAP Foundation, a leadership program that helps high school and college students succeed in life.

 

Dr. Ava Shamban • BeautyInTheBag.com

Our PR team’s strategic thinking helped our client, celebrity dermatologist Dr. Ava Shamban, secure placement on the beauty blog, BeautyInTheBag.com. Reaching more than 30,042 readers, Dr. Shamban gave tips on the proper winter skincare.