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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

WEEK OF JULY 20, 2017 • The Spotlight PR team never disappoints! This week our team secured two inclusions on the lifestyle website, Bustle, for our expert clients, Dr. Bill Dorfman and Dr. William Kwan, that reached more than 16.3 million readers each! Our persistent outreach also resulted in features for celebrity dermatologist, Dr. Ava Shamban, on Allure Magazine’s website and in the July/August issue of Women’s Health Magazine, which reached more than 5 million readers combined! Wrapping it up, Spotlight’s makeup brand client, NUDESTIX, was mentioned in the July/August issue of the Canadian Magazine, Zoomer, that reached more than 185,627 readers. Another fantastic week for the Spotlight team and our clients!

WEEK OF JULY 10, 2017 • Spotlight consistently demonstrates our commitment to our clients each week! This week, our team secured ethnic skincare expert, Dr. William Kwan, a feature on Health Magazine’s website that reached more than 11.8 million readers! In addition to Health Magazine, the team was instrumental in securing inclusions for makeup brand, NUDESTIX, on beauty and lifestyle websites, Refinery29 and Byrdie - reaching more than 17.4 million readers combined! Celebrity dermatologist, Dr. Ava Shamban, also shone in the spotlight with two inclusions on Allure Magazine’s website and a feature in The Aesthetic Guide Magazine. Wrapping it up, the Spotlight team donated their time this week to the Vanderpump Dogs Foundation, securing Access Hollywood to cover an event that shines awareness on local dogs in need.

WEEK OF JULY 3, 2017 • As a result of our team’s hard work and determination, celebrity dermatologist, Dr. Ava Shamban, reached more than 14.7 million readers. Our strong relationship with the press also resulted in our makeup brand client, NUDESTIX, being mentioned on InStyle Magazine’s website twice this week, helping the brand reach more than 9.4 million readers! In celebration of Canada’s 150th Birthday, the Spotlight team ensured that our Canadian makeup brand client, NUDESTIX, received press exposure in Canada. As a result of our team’s consistent outreach, NUDESTIX was featured in Canadian media - reaching over 2 million people in a country with 35 million people. Wrapping up Spotlight’s success this week, we placed leading health and fitness expert, Dr. Robert Huizenga, in front of more than 18,453 readers!

WEEK OF JUNE 26, 2017 • Happy 4th of July from the Spotlight team! Before we head into the holiday weekend, we wanted to share the fabulous press exposure that we helped our clients receive this week! Starting off strong, celebrity dermatologist, Dr. Ava Shamban, was featured on Yahoo! Beauty, The Zoe Report, Brit + Co and Allure Magazine's website, placing her in front of 21.4 million readers. Dr. William Kwan also shared some of the spotlight this week! Health Magazine’s website featured Dr. Kwan, enabling him to deliver his expertise with more than 11.8 million readers. Our PR team’s constant outreach solidified a variety of different mentions for Spotlight’s makeup brand client, NUDESTIX, reaching 7.4 million readers. Wrapping up the week, our team secured an interview for leading health and fitness expert, Dr. Robert Huizenga, on the financial lifestyle website, Money-ish – reaching more than 18,453 readers.

WEEK OF JUNE 19, 2017 • Summer is officially here, which means more sun and more shine! Spotlight’s clients were shining bright again this past week as a result of our PR team’s consistent efforts. The team’s hard work culminated an amazing spread for long term client, Dr. Bill Dorfman, on Hooplaha, that was also picked up by the Huffington Post – reaching more than 33 million readers combined! We also secured celebrity dermatologist, Dr. Ava Shamban, a feature on Prevention magazine, Allure magazine & New Beauty magazine's websites –reaching more than 13.7 million readers combined! Taking the press by storm, Spotlight’s makeup brand client, NUDESTIX, was mentioned on two different media publications this week! Lifestyle websites, Bustle & HelloGiggles featured the brand, placing it in front of more than 27.8 million readers!

WEEK OF JUNE 12, 2017 • Kicking off the week, our team secured a feature for burgeoning makeup brand, NUDESTIX, on the notable lifestyle website, PopSugar, which reached more than 19.1 million readers! Our team also secured an inclusion on Allure Magazine’s website for celebrity dermatologist, Dr. Ava Shamban, where she shared her expertise with more than 3.5 million readers! Our team’s efforts resulted in two amazing social media takeovers for NUDESTIX and a feature on a beauty blog influencer page and a YouTube feature, reaching over 2 million people. Wrapping up Spotlight’s success this week, Spotlight’s marketing team has been diligently executing an outreach plan for our client, Dr. Robert Huizenga. The team is in the throws of pitching a tv show concept to targeted television production companies and networks. Another amazing week for the Spotlight team and our clients!

WEEK OF JUNE 5, 2017 • Spotlight consistently demonstrates our commitment to our clients each week! Starting the week off strong, we secured celebrity dermatologist, Dr. Ava Shamban, THREE inclusions on Allure Magazine’s website, reaching more than 10.5 million readers combined! In addition to Dr. Shamban, our team also secured an amazing press mention for our makeup brand client, NUDESTIX, on the beauty and lifestyle website, The Zoe Report, that helped the brand reach more than 1.2 million readers.

WEEK OF MAY 29, 2017 • The Spotlight PR team’s hard work paid off for our clients yet again this week, including press mentions for Dr. Ava Shamban on Allure Magazine’s website that reached 3.5M readers. Additionally, our team's relationships with TV producers placed Dr. Shamban on Hallmark Channel’s Home and Family TV and on The Doctors TV show, reaching a combined 11.6M viewers. Our team always strives for the best and this week, NUDESTIX make up was also featured on Allure Magazine’s website, reaching more than 3.5 million readers. In addition, Beauty website, Byrdie included NUDESTIX on their Instagram page, announcing a giveaway contest which helped placed the brand in front of Byrdie’s more than 267K followers. Another great week for the Spotlight team and our clients!

WEEK OF MAY 22, 2017 • This week, Dr. Ava Shamban was included in the June issues of Martha Stewart Living, Allure Magazine and Dr. Oz’s The Good Life - reaching 15M readers. In addition, Dr. Ava (as her patients like to call her), was featured on lifestyle site, Bustle, reaching 16.3M readers! Beauty websites SELF and Allure also mentioned Dr. Shamban, reaching 6.7M readers. Dr. Ava was also featured in StyleCaster and The Fashion Spot, reaching 5.7M readers. Our Client, NUDESTIX, appeared on lifestyle website, PopSugar, and on Seventeen Magazine's website, reaching 22.2M readers. Spotlight secured a taping for our client, Dr. Bill Dorfman, for an inspirational website, Hooplaha. We also secured a feature for Dr. Huizenga in Girls’ Life Magazine - reaching 10.3 million readers. This week our marketing team executed a soft launch of the Kwan Dermatology website.

WEEK OF MAY 15, 2017 • Spotlight’s clients were shining brighter than ever this week thanks to our PR team’s efforts. First up, leading health and fitness expert, Dr. Robert Huizenga, was featured on Yahoo! Beauty - reaching 10 million readers! Our team then secured inclusions for celebrity dermatologist, Dr. Ava Shamban, and makeup brand, NUDESTIX, on Allure Magazine’s website that reached 3.5 million readers - each! In addition, our team secured features in the press for NUDESTIX. The brand was mentioned on beauty/lifestyle websites, PopSugar and Refinery29 - placing them in front 35.3 million readers combined! Kicking off NUDESTIX’s launch of their limited edition #Babeboss Faves Tins, our PR team landed the brand an exclusive interview on Women’s Wear Daily (WWD) that reached 1.4 million readers. NUDESTIX was also mentioned in lifestyle websites, HelloGiggles, SHEfinds, and Byrdie, reaching 14.7 million readers combined.

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