THIS WEEK IN THE SPOTLIGHT – SEP 10, 2018



Dr. Bill Dorfman • LATFUSA.com

Our PR team’s persistent media outreach resulted in a placement, for celebrity cosmetic dentist Dr. Bill Dorfman, on the news site LATFUSA.com, which reached more than 13,000 readers! Dr. Dorfman will be honored for an “Outstanding Achievement in Dentistry” award at LATF USA’s 2018 Daytime Hollywood Beauty Awards among other honorees, including model and actress, Cindy Crawford, and former boxer, “Sugar” Ray Leonard.

 

Dr. Ava Shamban • Reader’s Digest

This week, we secured a feature, for celebrity dermatologist Dr. Ava Shamban, on the notable publication, Reader’s Digest, which was picked up by MSN.com – reaching a combined total of 13.4 million readers! In the article, Dr. Shamban shared the different effects that eating chocolate can have on the skin.

 

Dr. Bill Dorfman • New Theory Podcast

Our PR team is fiercely dedicated to consistent media outreach for our clients! We secured an interview, for celebrity cosmetic dentist Dr. Bill Dorfman, on the New Theory Podcast with Tom Lavecchia, which reached over 15,000 listeners! During the interview, Dr. Dorfman shared his career story as a celebrity dentist and as a founder of his non-profit organization, the LEAP Foundation.

 

Dr. Bill Dorfman • Mixed Makeup

As a result of our outreach to local media, the Spotlight PR team secured a placement, for celebrity cosmetic dentist Dr. Bill Dorfman, on the beauty blog, Mixed Makeup. In the article, titled “Does Whitening Make Your Teeth Yellower?,” Dr. Dorfman discussed some reasons as to why this is widely believed and ultimately dispelled this myth.