THIS WEEK IN THE SPOTLIGHT – NOV 19 & 26, 2018



Dr. Bill Dorfman • Press Release

The Spotlight PR team crafted and distributed a press release announcing the official launch of celebrity cosmetic dentist Dr. Bill Dorfman’s innovative teeth whitening system: Mobile White™. The release was picked up by a range of national media, reaching more than 28.8 million readers!

 

Dr. Robert Huizenga • Yahoo Lifestyle

This week we secured a feature for our client, LA-based celebrity physician, and author of Sex, Lies, and STDs, Dr. Robert Huizenga, on Yahoo! website’s lifestyle section. Reaching more than 10 million readers, Dr. Huizenga shared who should get the MMR vaccine and who should avoid it.

 

Dr. Ava Shamban • Shape

One of the powers of PR is that media exposure can last indefinitely! The Spotlight PR team previously secured a feature, for celebrity dermatologist Dr. Ava Shamban, on Health Magazine’s digital platform. The article was picked up by Shape Magazine’s website – which resulted in further media exposure and reached an additional 3.5 million readers! In the article, Dr. Shamban revealed her winter skin care routine secrets.

 

Dr. Elroy Vojdani • Reddit.com

The Spotlight team understands the power of online media and knows how to leverage it to benefit our clients. This week, our PR team cemented a Q&A session for our client, functional medicine pioneer Elroy Vojdani, MD, IFMCP, on the discussion website, Reddit.com. On the platform with more than 29.8 million Reddit users, Dr. Vojdani answered user-posed questions about Alzheimer’s and other debilitating diseases.

 

Dr. Bill Dorfman • HealthyAging.com

Due to our unwavering outreach to print and digital publications, the Spotlight PR team procured an article for our client – celebrity cosmetic dentist Dr. Bill Dorfman – on the lifestyle publication, Healthy Aging. Reaching more than 200,000 readers, Dr. Dorfman wrote a piece about how he continues to stay in shape at 60 years old!

 

Dr. Ava Shamban • GroomedLA

The Spotlight PR team helped our client, celebrity dermatologist Dr. Ava Shamban, coordinate a visit for Emily Wagner – editor-in-chief of local beauty blog, GroomedLA – to receive Restylane Lyft for back of the hands at AVA MD. Emily discussed her first-hand experience of the treatment in the article and its efficacy!