THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF MAY 8, 2023 •
Each week, the Spotlight team demonstrates our commitment to advancing our clients’ goals. We are proud to share that we secured press for our clients, Renuva, board-certified plastic & reconstructive surgeon Dr. Steven Williams, and celebrity cosmetic dentist Dr. Bill Dorfman. Renuva, a groundbreaking aesthetic treatment, was featured in Oprah Daily, with an AOL pickup, placing the brand in front of more than 254 million combined online readers. Dr. Dorfman was featured in BestLife, placing him in front of more than 10 million online readers. Dr. Williams was featured in NewBeauty, placing him in front of more than 2.1 million online readers, as well as the Better Black Health podcast. In addition to our PR efforts, the Spotlight marketing team is building training webinars for Renuva to support the efforts of the brand’s sales team.
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WEEK OF APRIL 17, 2023 •
Each week the Spotlight team demonstrates our commitment to our clients. Over the past week, we secured press for clients Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), board-certified plastic & reconstructive surgeon Dr. Steven Williams and board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee. Trimly was featured in Woman&Home, placing the brand in front of more than 3.9 million online readers. Dr. Williams was featured in Popsugar, placing him in front of more than 13.1 million online readers, while Dr. Lee was featured in InStyle, placing her in front of more than 20.4 million online readers. In addition to our PR efforts, the Spotlight marketing team coordinated and shot a series of Renuva demonstration videos with the new face of the brand.
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WEEK OF APRIL 10, 2023 •
Our PR team was the driving force behind our clients capturing the media spotlight this week! Over the past week, we secured press for clients Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi) and board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee. Trimly was featured in Giddy, placing the brand in front of more than 439,000 online readers. Dr. Lee was featured in Allure and Fortune, placing her in front of more than 239.8 million combined online readers. Wrapping up the week, our Spotlight marketing team worked to conceptualize and direct new demonstration videos for Renuva – the first-and-only off-the-shelf solution to replacing age-related volume loss with a person’s own fat.
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WEEK OF MARCH 27, 2023 •
The Spotlight PR team’s hard work delivered results once again this week, including press for clients Renuva, Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), and board-certified plastic & reconstructive surgeon, Dr. Steven Williams. Trimly was featured on WXYZ-TV in Detroit, placing the brand in front of more than 1.7 million online viewers. Dr. Williams was featured in two Allure features, placing him in front of more than 11.4 million readers. Wrapping up the week, our talented Spotlight marketing team created a number of online forms to enable Renuva representatives and elite injectors to easily create new accounts and complete online training.
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WEEK OF MARCH 20, 2023 •
The Spotlight PR team’s hard work paid off for our clients yet again this week, including press mentions for Renuva, celebrity physician and founder of Trimly, Dr. Thaïs Aliabadi, and board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee. Dr. Aliabadi was featured in Giddy, placing her and Trimly in front of more than 394,000 online readers. Renuva was featured in the March print and digital issue of ELLE Magazine and RealSelf, placing the brand in front of more than 86 million combined readers. Finally, Dr. Lee was featured in SheFinds, placing her in front of more than 5.4 million online readers.
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WEEK OF MARCH 6, 2023 •
This week we celebrated the media attention of our clients, Renuva, celebrity cosmetic dentist Dr. Bill Dorfman, and board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee. Dr. Dorfman was featured in AARP The Magazine, placing him in front of more than 38 million members. Renuva was featured in People En Español, placing the brand in front of more than 6 million online readers. Wrapping up Spotlight’s success this week, Dr. Lee was featured in Purewow and Well+Good, placing her in front of more than 17.1 million combined online readers.
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WEEK OF FEBRUARY 13, 2023 •
The Spotlight PR team’s hard work paid off yet again for our clients this week! Our client Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi) was featured in Giddy and KABC-TV, placing the brand in front of more than 479,000 online readers and 132,618 local viewers. Renuva was featured in NewBeauty, placing the brand in front of more than 1.2 million online readers. Additionally, the Spotlight team attended Renuva’s parent company’s yearly national sales meeting to share strategies and tactics the Spotlight PR & Marketing team will focus on executing during 2023 to increase revenue and continue to build the brand. Finally, Spotlight curated a social media series for our client Renuva to follow the story of the new face of the brand, as she experiences Renuva and shares her journey — which includes touching on her lifestyle choices.
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WEEK OF JANUARY 30, 2023 •
Our PR team was the driving force behind our clients capturing the media spotlight this week. Our client Renuva was featured in InStyle and Hola! USA Magazine, placing the brand in front of more than 65.3 million combined online readers. Trimly (a personalized weight-loss treatment, by celebrity physician Dr. Thaïs Aliabadi) was featured in Authority Magazine and Verywell Family — placing the brand in front of more than 174.3 million combined online readers. In addition to our PR efforts, the Spotlight marketing team coordinated and shot a series of Renuva’s videos, with the new face of the brand, for a yearlong @MyRenuva social media series.
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WEEK OF JANUARY 23, 2023 •
Thanks to our Spotlight PR team’s unwavering efforts, our clients spent another week glowing in the media spotlight! We secured placements for clients Renuva, Trimly, and board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee. Renuva was featured in RealSelf, placing the brand in front of more than 4.9 million online readers. Trimly – a personalized weight-loss treatment by celebrity physician Dr. Thaïs Aliabadi – was featured in Women’s Health Magazine and Giddy, placing the brand in front of more than 39.5 million combined online readers. Wrapping up the week, Dr. Lee became a part of Byrdie’s beauty and wellness review board, further solidifying her expertise as a facial plastic surgeon and placing her in front of more than 22 million online readers.
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WEEK OF JANUARY 16, 2023 •
The Spotlight PR team’s hard work delivered again this week, including press for clients Renuva, board-certified plastic & reconstructive surgeon Dr. Steven Williams, and board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee. Renuva was featured on E! Online, placing the brand in front of more than 23.4 million online readers, while Dr. Lee was featured on Glamour UK, placing her in front of more than 6.9 million online readers. Harper’s Bazaar and Allure featured Dr. Williams, placing him in front of more than 273 million combined online readers. Wrapping up the week, our Spotlight marketing team is preparing for Renuva’s national sales meeting this coming February where the Spotlight team will be presenting.
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