Blog

THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

 

WEEK OF JANUARY 8, 2024 The Spotlight PR team never disappoints! We secured press for clients Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), board-certified facial plastic and reconstructive surgeon, Dr. Kimberly Lee, board-certified plastic & reconstructive surgeon, Dr. Steven Williams, and Associate Professor of Neurology at the Keck School of Medicine, at the University of Southern California, Dr. Benjamin Emanuel. Dr. Williams was featured in Plastic Surgery Practice and Vogue, placing him in front of more than a combined 15 million online readers. Dr. Lee was featured in NewBeauty and Byrdie, placing her in front of more than 14.9 million combined online readers. Dr. Emanuel was featured in Parade, placing him in front of more than 26 million online readers. And to wrap up the week, Trimly was featured in Fox News, placing the brand in front of more than 50.6 million online readers.

Read More

WEEK OF DECEMBER 11, 2023 The Spotlight team would like to wish everyone a Happy Holiday season! This month we secured press for our clients: board-certified plastic & reconstructive surgeon Dr. Steven Williams, Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), and Associate Professor of Neurology at the Keck School of Medicine, at the University of Southern California, Dr. Benjamin Emanuel. Dr. Williams was featured in Allure, placing him in front of more than 8.4 million online readers. Trimly was featured on Parade and Off The Vine podcast, placing the brand in front of more than 20.6 million online readers and listeners. Dr. Emanuel was featured in Livestrong and Sleepopolis, placing him in front of more than a combined 9 million online readers. To wrap up the week, the marketing team is preparing a face training and injectable webinar for a presentation at the national sales meeting.

Read More

WEEK OF NOVEMBER 27, 2023 Our PR team was the driving force behind our clients capturing the media spotlight this week! We secured press for our clients, board-certified facial plastic and reconstructive surgeon Dr. Kimberly Lee, board-certified plastic & reconstructive surgeon Dr. Steven Williams, and Associate Professor of Neurology at the Keck School of Medicine, at the University of Southern California, Dr. Benjamin Emanuel. Dr. Williams was featured in Allure, placing him in front of more than 8.9 million online readers. Additionally, Dr. Williams was featured in the November issue of Elle Magazine, placing him in front of more than 31 million print and online readers. Dr. Lee was featured in NewBeauty and PopSugar, placing her in front of more than a combined 13.1 million online readers. To wrap up the week, Dr. Emanuel was featured in Parade, placing him in front of more than 20.6 million online readers.

Read More

WEEK OF NOVEMBER 13, 2023 This past week the Spotlight team is working at our usual productive pace, securing media exposure for our clients! This week we secured press for clients, board-certified plastic & reconstructive surgeon Dr. Steven Williams, nonprofit Coco’s Angels, and board-certified facial plastic and reconstructive surgeon Dr. Kimberly Lee. Dr. Williams was featured in Essence Magazine, placing him in front of more than 4 million online readers. Dr. Lee was featured in two placements for the November print issue of British GQ magazine, placing her in front of more than 212,000 readers. Coco’s Angels was featured on Ryan Seacrest’s radio show, placing the organization in front of more than 76,000 listeners. To wrap up the week, the Spotlight PR & marketing teams recently coordinated a virtual educational panel discussion on behalf of our client, Renuva, with top beauty editors and industry experts to discuss how consumers can identify a qualified and safe medical aesthetic injector and what the future of the industry looks like.

Read More

WEEK OF NOVEMBER 6, 2023 The weather may be cooling off, but our clients are continuing to experience the heat of the media spotlight! We are proud to share that we secured press for clients, board-certified plastic & reconstructive surgeon Dr. Steven Williams, nonprofit Coco’s Angels, and celebrity cosmetic dentist Dr. Bill Dorfman. Dr. Williams was featured in Essence Magazine and POPSUGAR, placing him in front of more than 11.1 million combined online readers. Dr. Dorfman was featured in Forbes Health, placing him in front of more than 69 million online readers. And to wrap up the week, Coco’s Angels was featured in Girls’ Life Magazine, placing the organization in front of more than 118,000 online readers.

Read More

WEEK OF OCTOBER 16, 2023 Thanks to the Spotlight team’s efforts, our clients spent another week shining bright! We are proud to share that we secured press for clients board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Williams was featured in Pleasanton Weekly, placing him in front of more than 66,500 online readers. Dr. Lee was featured in Verywell Health, Popsugar, and CanvasRebel Magazine, placing her in front of a combined 35.9 million online readers. In addition to our PR efforts, the Spotlight marketing team produced an informative package to acknowledge Renuva’s innovative treatment that helps address aging hands and why elite injectors consider it the gold standard.

Read More

WEEK OF OCTOBER 9, 2023 The Spotlight team continuously strives to ensure our clients’ success! We are proud to share that we secured press for clients Coco’s Angels, Associate Professor of Neurology at the Keck School of Medicine, at the University of Southern California, Dr. Benjamin Emanuel, and board-certified plastic & reconstructive surgeon, Dr. Steven Williams. Dr. Williams was featured in Insider, placing him in front of more than 43 million online readers. Dr. Emanuel was featured in Parade, placing him in front of more than 17.4 million online readers, while Coco’s Angels was featured on KTLA’s digital platform, placing the non-profit in front of more than 6 million online readers. Wrapping up the week, the Spotlight marketing team produced a demonstration video shoot with elite injector Lori Robertson, MSN, PHN, FNP-C.

Read More

WEEK OF OCTOBER 2, 2023 The Spotlight team was in full swing this week, helping to achieve objectives for our clients Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), board-certified plastic & reconstructive surgeon, Dr. Steven Williams, and celebrity cosmetic dentist, Dr. Bill Dorfman. Dr. Williams was featured in Allure and Refinery29 UK, placing him in front of 15.7 million combined online readers. Dr. Dorfman was featured in LA Weekly, placing him in front of more than 2.3 million online readers, while Trimly was featured in Authority Magazine and U.S. News & World Report, placing the brand in front of more than 188.6 million combined online readers.

Read More

WEEK OF SEPTEMBER 11, 2023 The Spotlight PR team’s hard work delivered results once again this week for our clients, board-certified plastic & reconstructive surgeon Dr. Steven Williams, non-profit Coco’s Angels, and board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee. Dr. Williams was featured in the Money Making Conversations show, placing him in front of millions of podcast listeners. Dr. Lee was featured in NewBeauty, placing her in front of more than 1.7 million online readers, while Coco’s Angels was featured in CanvasRebel, placing the organization in front of more than 273,000 online readers. Wrapping up the week, the Spotlight marketing team is continuing to secure top industry KOLs to speak about the benefits of this groundbreaking product.

Read More

WEEK OF AUGUST 28, 2023 The Spotlight team always ensures that our clients steal the spotlight each week! We celebrated media attention for our clients, celebrity cosmetic dentist Dr. Bill Dorfman, non-profit Coco’s Angels, and board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee. Dr. Dorfman was featured in Well+Good, placing him in front of more than 7.4 million online readers. Dr. Lee was featured in NewBeauty, placing her in front of more than 1.7 million online readers, while Coco’s Angels was featured in Bold Journey, placing the organization in front of more than 32,000 online readers. Wrapping up the week, the Spotlight marketing team is working on developing budgets for our clients for the 2024 calendar year.

Read More