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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

 

WEEK OF AUGUST 29, 2022 Our seasoned PR team is constantly securing media for our clients! Board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee was featured in NewBeauty and POPSUGAR, placing her in front of more than 17 million combined readers. Celebrity cosmetic dentist Dr. Bill Dorfman was featured in Allure, placing him in front of more than 10 million online readers, while non-profit co-founder of Coco’s Angels, Delara Tehranchi, was profiled in Seventeen’s Voice of Change series, placing her in front of more than 6 million online readers. The Spotlight Marketing team worked vigorously on video production to direct and create training modules for our client, Renuva. To wrap up our press week, board-certified plastic & reconstructive surgeon Dr. Steven Williams was featured in NewBeauty and InStyle, placing him in front of more than 136 million combined online readers.

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WEEK OF AUGUST 8, 2022 Each week Spotlight demonstrates our commitment to our clients. First up, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee was featured in NewBeauty and Martha Stewart online, which Yahoo! Malaysia also picked up, placing her in front of more than 14 million combined readers. Next, the non-profit Coco’s Angels was featured in Shoutout LA, placing the organization in front of more than 99,000 online readers. The Spotlight marketing team worked with Renuva to complete seven training module demonstration videos, where elite aesthetic injectors can gain access through the new Renuva Center of Excellence. To wrap up our press week, licensed medical aesthetician and founder of Total Glow, Terrie Absher, was featured in the August digital issue of WellSpa 360, placing her in front of more than 50,000 online readers.

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WEEK OF JULY 25, 2022 The Spotlight PR team’s hard work delivered again this week, including press for clients Renuva, board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, and celebrity physician Dr. Robert Huizenga. Dr. Lee was featured in NewBeauty and RealSelf, placing her in front of more than 4.9 million online readers combined. Renuva was featured in Allure Magazine’s August issue, placing the one-of-a-kind aesthetic treatment in front of more than 1.2 million print readers. Dr. Huizenga was featured on the KTLA Morning Show, placing him in front of more than 138,000 local viewers.

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WEEK OF JULY 18, 2022 The Spotlight PR team’s hard work delivered again this week, including press for clients Renuva, licensed medical aesthetician, and founder of Total Glow, Terrie Absher, celebrity physician Dr. Robert Huizenga, and celebrity cosmetic dentist Dr. Bill Dorfman. Dr. Dorfman was featured on the Passage to Profit podcast, placing him in front of more than 16 million listeners. Terrie Absher was featured in Sunday Edit and WellSpa 360 placing her in front of more than 279,000 online readers combined. Renuva was featured in NewBeauty Magazine, placing the one-of-a-kind aesthetic treatment in front of more than 500,000 print readers. Dr. Huizenga was featured in Beverly Hills Magazine and Beverly Press, placing him in front of more than 54,000 online readers combined. Members of the Spotlight team were also in attendance at The Aesthetic Show to support our clients and connect with aesthetic industry professionals in person.

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WEEK OF JULY 4, 2022 We hope everyone enjoyed their July 4th celebration. This week, the Spotlight team jumped right back in to ensure our clients receive notable press! The week included media coverage for our clients: Renuva, board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, and board-certified plastic & reconstructive surgeon, Dr. Steven Williams. Dr. Lee had features in NewBeauty and Authority Magazine, placing her in front of more than 146 million online readers combined. Dr. Williams was featured in BlackDoctor.Org, placing him in front of more than 1.2 million online readers. Renuva was also featured in both InStyle & NewBeauty Magazine, placing the one-of-a-kind aesthetic treatment in front of more than 11.5 million online readers combined.

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WEEK OF JUNE 20, 2022 The Spotlight team continues to garner top media exposure for our clients! This week Renuva, Total Glow, and its founder Terrie Absher, as well as board-certified plastic & reconstructive surgeon, Dr. Steven Williams were in the media. Licensed Medical Aesthetician and founder of Total Glow Terrie Absher had features in Silicon Valley Magazine, First for Women and WellSpa 360, placing both her and the medspa in front of more than 430,000 online readers combined. Dr. Williams was featured in Gritty Pretty, an Australian digital magazine, placing him in front of nearly 22,000 readers. As a full-service agency, the Spotlight marketing team never disappoints. The team worked with board-certified plastic surgeon, Dr. Leif Rogers, to create a hand demonstration video using Renuva’s treatment for a patient experiencing age-related thinning of the skin and fat loss on their hands.

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WEEK OF MAY 30, 2022 The Spotlight team continues to garner top media exposure for our clients! This week licensed medical aesthetician and founder of Total Glow, Terrie Absher, celebrity cosmetic dentist, Dr. Bill Dorfman and Renuva were all in the media. Terrie Absher was featured in NewBeauty and Sunday Edit, placing her in front of more than 664,000 online readers combined. Dr. Dorfman was featured on a national television segment on the Emmy Winning Daytime Talk Show, “The Doctors,” placing him in front of 2 million viewers, while Renuva was on Haute Living’s online site reaching nearly 230,000 readers. As a full-service agency, the Spotlight marketing team never disappoints. Utilizing social media, they have been hard at work growing Renuva’s Instagram page from zero followers to 5,000 entirely organically.

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WEEK OF MAY 23, 2022 Thanks to our Spotlight team’s efforts, our clients spent another week shining! We secured press for our clients, board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, non-profit Coco’s Angels, licensed medical aesthetician and founder of Total Glow, Terrie Absher, board-certified plastic & reconstructive surgeon, Dr. Steven Williams, and Renuva. Coco’s Angels was featured in Voyage LA, placing the non-profit in front of nearly 300,000 online readers. Terrie Absher was featured in NewBeauty, placing her in front of more than 479,000 online readers along with placement in Shape magazine’s beauty box. Dr. Lee was featured in HuffPost, placing her in front of more than 59.3M online readers. Dr. Williams was featured in RealSelf placing him in front of more than 3.4M online readers. Meanwhile, the Spotlight marketing team worked with Renuva to complete three new demonstration videos which detailed the neck, décolletage, and hands.

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WEEK OF MAY 2, 2022 Spotlight’s PR team always ensures that our clients steal the spotlight each week! We secured press for our clients, celebrity cosmetic dentist Dr. Bill Dorfman, board-certified plastic & reconstructive surgeon Dr. Steven Williams, non-profit Coco’s Angels, and licensed medical aesthetician and founder of Total Glow, Terrie Absher. Dr. Bill Dorfman was on “The Megan Pormer Show”, placing him in front of more than 2.9 million unique visitors. Dr. Steven Williams became a part of Byrdie’s beauty and wellness review board, further solidifying his expertise, while Coco’s Angels was featured in Authority Magazine, placing the non-profit in front of more than 163 million online readers. Total Glow founder, Terrie Absher, was also featured in AEdit, placing her in front of more than 320,000 online readers.

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WEEK OF APRIL 29, 2022 The Spotlight PR team’s hard work delivered again this week, including press for celebrity cosmetic dentist Dr. Bill Dorfman, Renuva, board-certified plastic & reconstructive surgeon Dr. Steven Williams, non-profit Coco’s Angels, and Hollywood doctor, Robert Huizenga, MD. Dr. Robert Huizenga was featured in SingleCare placing him in front of more than 5.5 million online viewers. Dr. Bill Dorfman was on “The Dr. Ward Bond” podcast, placing him in front of more than 16 million listeners and viewers. Renuva was featured in NewBeauty, placing the brand in front of more than 500,000 online readers. Dr. Steven Williams was featured in NBC News, which Yahoo! and MSN picked up, placing him in front of nearly 5 billion combined readers. Meanwhile, Coco’s Angels was featured on KABC-TV, placing the organization in front of more than 3 million viewers.

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