THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF MAY 4, 2020 •
The Spotlight team proves weekly that our commitment to our clients is our top priority! This has been a busy past two weeks for our team, securing multiple online features for our clients, Amethyst Skincare, functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP, and celebrity cosmetic dentist Dr. Bill Dorfman. We secured three different features with Amethyst Skincare placing the brand, and founder Nicole Simpson in front of more than 35 million readers. Our team also garnered a major international placement for Dr. Bill Dorfman this week with GQ UK placing him in front of more than 1 million online readers. As a result of a previous placement and interview with Readers Digest, Dr. Elroy Vojdani’s quote was repurposed for a different story on MSN Canada, placing him in front of an additional 450,000 readers. We love seeing how our client’s media interviews are reused multiple times! Our Spotlight marketing team continues to be hard at work rebranding Seraph Medical, which included the creation of a new logo and website.
WEEK OF APRIL 13, 2020 •
In the midst of a pandemic, the Spotlight team continues to work at full steam to ensure success for our clients. The Spotlight PR team secured two major features for our client, Amethyst Skincare and founder Nicole Simpson. A profile feature on Nicole with Authority Magazine and Angeleno Magazine placed the brand in front of a combined readership of more than 83 million. Our team continued to also secure two radio features and an online placement for functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP. Fox News Radio and Food Talk for Health put Dr. Vojdani in front of more than 36 million listeners. While an online feature with Parade put him in front of an additional 7 million readers. Meanwhile, The Spotlight marketing team has recently been brought on board by Seraph Medical, to develop and execute a brand strategy.
WEEK OF FEBRUARY 24, 2020 •
Each week the Spotlight team demonstrates our deep commitment to our clients, and this week was no different. The Spotlight PR team worked hard to secure a major feature for the founder of Amethyst Skincare, Nicole Simpson, on the wellness website, Mind Body Green. This placement put Amethyst and Nicole in front of more than 4.1 million readers. We are extremely proud of the two different placements we secured for Profile by Rob Lowe this month – a new podcast feature with Adam Mendler’s “Thirty Minute Mentors,” and a segment with Extra Tv - placing Profile in front of more than 1.5 million viewers. The work didn’t stop there, as we also placed board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche in a feature on the beauty website, Byrdie - placing her in front of more than 13.26 million readers.
WEEK OF FEBRUARY 10, 2020 •
This week marks another successful week in the spotlight for our clients! The Spotlight PR team secured multiple placements for Profile by Rob Lowe which includes a three and half minute segment on Fox 11 LA. With that and the two other placements in Yahoo! Entertainment and Women’s Wear Daily, Profile by Rob Lowe was placed in front of a combined viewership and readership of more than 19 million. We secured a tremendous segment for ophthalmologist Dr. Kerry Assil on Hallmark Channel’s Home & Family, which placed him in front of more than 600 thousand viewers. The Spotlight PR team also secured a significant and impactful segment for Novick Cardiac Alliance – with founder, Dr. William Novick – on the Emmy Winning Daytime talk show, “The Doctors” placing him in front of 2 million viewers. The Spotlight marketing team was also busy this week directing and producing a Renuva photoshoot, that captured the new face of Renuva so that original photography can soon be used for all social platforms and the website for launch.
WEEK OF JANUARY 31, 2020 •
The hustle and bustle of the holidays didn’t stop the Spotlight PR team from securing media exposure for our clients, like Dr. Elroy Vojdani, who was featured on Single Care online and Mic. While a previous article was picked up by MSN lifestyle and Tin247 - these four features placed Dr. Vojdani in front of a combined readership of more than 4 million. Our outreach to editors doesn’t stop at just online, we also secured a print feature this month for Profile by Rob Lowe which placed the brand in front of more than 5 million readers. Surgery Group LA’s Dr. Cohen saw success in a feature with Best Life which was also picked up by MSN’s Lifestyle, placing Surgery Group LA and him in front of 7.4 million readers. Amethyst skincare officially launched this month and major media interest is already brewing. Aside from the efforts of our PR team, our marketing team was also hard at work this month ensuring success for clients Renuva, Surgery Group LA and Joy Medical.
WEEK OF DECEMBER 16, 2019 •
The Spotlight PR and marketing team would like to wish everyone a Happy Holiday season! The holidays are in full swing, but the Spotlight team continues to garner media exposure for our clients. This week we secured exposure for Surgery Group LA, Profile by Rob Lowe and for board-certified celebrity dermatologist Dr. Anna Guanche. In addition to our PR team, our marketing team continues to grow The Master Injector’s online presence through Instagram. Surgery Group LA saw great success this week with a feature for Dr. Elizabeth Arena in an article that placed the practice in front of 8.8 million readers! In addition to Dr. Guanche’s profile in a feature video on Refinery29’s YouTube channel, which placed her in front of their 2.35 million subscribers, she was also featured in two online beauty articles, for Byrdie and Well + Good, placing “Dr. Beauty” in front of a combined readership of 10.5 million! Profile by Rob Lowe saw great success this week in a We TV segment secured by our team, which placed the brand in front of a 114 million viewers across 210 markets in the United States. The Spotlight social media and marketing team never disappoints, as they have been hard at work growing The Master Injector’s Instagram from 360 followers to 30,0000, entirely organically – with no advertising – in one single year!
WEEK OF DECEMBER 2, 2019 •
The holiday season is fully upon us and the Spotlight team is still busy as ever securing media exposure for our clients! A huge success this week for Profile by Rob Lowe and Surgery Group LA. We secured large scale exposure in People online and a segment on the Emmy winning national daytime show “The Doctors” for Profile. Each media exposure put Profile in front of a substantial audience, with People online being 78 million readers, and “The Doctors” a 2 million viewership! The Spotlight PR team was hard at work this week for Surgery Group LA garnering their first big media exposure in Refinery29, Romper and Yahoo! Lifestyle articles, which placed them in front of a combined readership of 32 million! Aside from media exposure secured by Spotlight’s PR team, our marketing team continues to rebrand Surgery Group LA, which includes a complete makeover to their current waiting room. Stay tuned for the final look of Surgery Group LA!
WEEK OF NOVEMBER 25, 2019 •
It’s Thanksgiving week and the Spotlight team is still hard at work securing media exposure for our clients! Each week, our PR team connects with editors and writers at the top international beauty and health publications. This week, our efforts secured multiple media exposures for Rob Lowe’s skincare line Profile | Cobalt and an article for board-certified dermatologist Dr. Anna Guanche. Among the multiple media exposures we secured for Profile by Rob Lowe, they included a full-page feature in People Magazine highlighting the Profile | Cobalt face wash.
WEEK OF NOVEMBER 18, 2019 •
We are only halfway through November and we’ve already secured significant media exposure for our clients! Thanks to our deep relationships with health and beauty editors, writers and TV producers, we secured multiple media features for board-certified dermatologist Dr. Anna Guanche, such as an Instyle and HuffPost article. In honor of Alzheimer’s Awareness Month, we locked in an interview on Hallmark Channel’s “Home & Family” for our client, functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP, placing him in front of a national daytime audience. We also secured a TV interview, for celebrity cosmetic dentist Dr. Bill Dorfman, with Access Hollywood.
Our marketing team has also been hard at work executing plans, including rebranding the Surgery Group LA – which involved new logo design and tag line. Surgery Group LA is a team of world-class surgeons, based at Cedars Sinai.
WEEK OF OCTOBER 28, 2019 •
We pride ourselves on our ability to garner media interest for our clients. This week the spotlight shined bright on board-certified dermatologist and celebrity beauty expert, Dr. Anna Guanche, (AKA “Dr. Beauty”), on the beauty publications of Seventeen, Health, The Sunday Edit and the entertainment website, HollywoodLife.com, placing her in front of more than 45 million readers total! We also launched actor, director and producer, Rob Lowe’s new men’s skincare line, PROFILE® | Cobalt with features on AOL.com, Hombre, Beauty Packaging & others, which generated $646,000 in earned media value!