THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF MAY 23, 2022 •
Thanks to our Spotlight team’s efforts, our clients spent another week shining! We secured press for our clients, board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, non-profit Coco’s Angels, licensed medical aesthetician and founder of Total Glow, Terrie Absher, board-certified plastic & reconstructive surgeon, Dr. Steven Williams, and Renuva. Coco’s Angels was featured in Voyage LA, placing the non-profit in front of nearly 300,000 online readers. Terrie Absher was featured in NewBeauty, placing her in front of more than 479,000 online readers along with placement in Shape magazine’s beauty box. Dr. Lee was featured in HuffPost, placing her in front of more than 59.3M online readers. Dr. Williams was featured in RealSelf placing him in front of more than 3.4M online readers. Meanwhile, the Spotlight marketing team worked with Renuva to complete three new demonstration videos which detailed the neck, décolletage, and hands.
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WEEK OF MAY 2, 2022 •
Spotlight’s PR team always ensures that our clients steal the spotlight each week! We secured press for our clients, celebrity cosmetic dentist Dr. Bill Dorfman, board-certified plastic & reconstructive surgeon Dr. Steven Williams, non-profit Coco’s Angels, and licensed medical aesthetician and founder of Total Glow, Terrie Absher. Dr. Bill Dorfman was on “The Megan Pormer Show”, placing him in front of more than 2.9 million unique visitors. Dr. Steven Williams became a part of Byrdie’s beauty and wellness review board, further solidifying his expertise, while Coco’s Angels was featured in Authority Magazine, placing the non-profit in front of more than 163 million online readers. Total Glow founder, Terrie Absher, was also featured in AEdit, placing her in front of more than 320,000 online readers.
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WEEK OF APRIL 29, 2022 •
The Spotlight PR team’s hard work delivered again this week, including press for celebrity cosmetic dentist Dr. Bill Dorfman, Renuva, board-certified plastic & reconstructive surgeon Dr. Steven Williams, non-profit Coco’s Angels, and Hollywood doctor, Robert Huizenga, MD. Dr. Robert Huizenga was featured in SingleCare placing him in front of more than 5.5 million online viewers. Dr. Bill Dorfman was on “The Dr. Ward Bond” podcast, placing him in front of more than 16 million listeners and viewers. Renuva was featured in NewBeauty, placing the brand in front of more than 500,000 online readers. Dr. Steven Williams was featured in NBC News, which Yahoo! and MSN picked up, placing him in front of nearly 5 billion combined readers. Meanwhile, Coco’s Angels was featured on KABC-TV, placing the organization in front of more than 3 million viewers.
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WEEK OF APRIL 18, 2022 •
Spotlight’s clients were shining brighter than ever thanks to our PR team’s steadfast efforts. We celebrated the media attention for our clients, Renuva, celebrity cosmetic dentist Dr. Bill Dorfman, board-certified facial plastic surgeon Dr. Kimberly Lee. Dr. Dorfman was a guest on the “Screw it Just Do It” podcast placing him in front of more than 16 million listeners. Dr. Kimberly Lee was featured in Valiant CEO placing her in front of more than 152,000 readers. Meanwhile, Renuva was featured in Wall Street Journal, placing the brand in front of more than 78 million online readers.
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WEEK OF MARCH 28, 2022 •
Spotlight’s clients were shining brighter than ever thanks to our PR & Marketing team’s steadfast efforts. We celebrated the media attention for our clients, Renuva, celebrity cosmetic dentist Dr. Bill Dorfman The Spotlight PR team secured a national television segment for Dr. Dorfman on the Emmy Winning Daytime Talk Show, “The Doctors,” placing him in front of 2 million viewers. Renuva was featured in RealSelf, placing the brand in front of more than 4.2 million readers. Meanwhile, our marketing team created an animated flip tool that demonstrates facial fat pad loss, for Renuva – a treatment that replaces age-related volume loss with a patient’s own fat.
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WEEK OF MARCH 21, 2022 •
Each week the Spotlight team proves that our commitment to our clients is our top priority! This week we celebrated the media attention for our clients, functional medicine pioneer Elroy Vojdani, MD, IFMCP, board-certified facial plastic surgeon Dr. Kimberly Lee and founder of Total Glow, Terrie Absher. Dr. Vojdani was featured in Latinista Magazine placing him in front of more than 31.7 million online readers. The Spotlight PR team secured Terrie’s expertise on facials for AEdit, and Dr. Lee was featured on NewBeauty placing her in front of 472K readers.
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WEEK OF MARCH 7, 2022 •
The Spotlight team works doggedly to ensure our clients steal the spotlight each week! We celebrated the media attention for our clients, board-certified plastic & reconstructive surgeon Dr. Steven Williams, licensed medical aesthetician and founder of Total Glow Terrie Absher. Dr. Williams was featured in both Insider and RealSelf, placing him in front of more than 46.2 million readers combined. The Spotlight PR team secured Terrie’s expertise on Qigong for WellSpa 360 Magazine’s February 2022 issue, reaching more than 50,000 online viewers and 3,000 print readers. Our team was also present at MTF Biologics’ – makers of Renuva – National Sales Meeting presenting the strides made in PR, social media, reputation management, marketing to reveal the launch of the brand’s website.
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WEEK OF FEBRUARY 21, 2022 •
Spotlight’s clients were shining brighter than ever thanks to our PR team’s efforts. We celebrated the media attention for our clients: board-certified plastic & reconstructive surgeon Dr. Steven Williams, functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP, and licensed medical aesthetician and founder of Total Glow, Terrie Absher. The Spotlight PR team secured a television segment for Dr. Elroy Vojdani on Good Day Philadelphia, placing him in front of more than 20,000 viewers and 2.4 million unique visitors. Terrie’s expertise on collagen for Sunday Edit placed Total Glow in front of more than 225,000 readers. Meanwhile, Dr. Williams was featured in EURweb, AEdit, and Authority Magazine placing him in front of more than 170.9 million readers combined.
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WEEK OF FEBRUARY 14, 2022 •
Love is in the air, not just on Valentine’s Day, but for our Spotlight clients! We secured placements for board-certified plastic & reconstructive surgeon Dr. Steven Williams, skincare line Amethyst Skincare, functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP, board-certified facial & reconstructive surgeon Dr. Kimberly Lee, and licensed medical aesthetician and founder of Total Glow, Terrie Absher. Dr. Vojdani’s new book and Amethyst were both featured on Splash Magazine’s Valentine’s Day gift guide. Terrie’s expertise on facial massagers on WWD placed Total Glow in front of more than 2.2 million readers. Meanwhile, Dr. Williams was featured on Byrdie placing him in front of more than 24.7 million readers.
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WEEK OF JANUARY 31, 2022 •
Thanks to our Spotlight team’s unwavering efforts, our clients spent another week glowing in the spotlight! We secured placements for board-certified cosmetic & reconstructive surgeon Dr. Steven Williams,, board-certified facial & reconstructive surgeon Dr. Kimberly Lee and licensed medical aesthetician, and founder of Total Glow, Terrie Absher. Dr. Williams was featured in Allure Magazine’s February 2022 print issue. Dr. Lee was featured in Los Angeles Business Journal’s “Top Doctors” section. Meanwhile, Terrie’s skincare expertise on body masking was featured on Allure.com placing Total Glow in front of more than 10.5 million readers.
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