THIS WEEK IN THE SPOTLIGHT: FEB 26, 2024



Dr. Steven Williams • The Steve Harvey Morning Show

One of the powers of PR is that the media exposure can last indefinitely. In 2023, we secured our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, an interview on Money Making Conversations – an entrepreneurial podcast. Recently, The Steve Harvey Morning Show aired that very interview. In the podcast, Dr. Williams discussed patients seeking cosmetic procedures and trending surgical procedures like Brazilian Butt Lifts, liposuction, breast augmentation, and much more. As a syndicated radio show, this interview placed Dr. Williams in front of more than 100 radio stations nationwide, amplifying the original podcast.

 

Dr. Kimberly Lee • Marie Claire UK

Each week, our PR team connects with editors and writers from the top beauty publications. As a result, our client and board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, was featured in Marie Claire UK. In the article, Dr. Lee explains why it’s important for everyone to wear sun protection regardless of skin color — placing her in front of more than 1.8 million online readers.

 

Trimly • SingleCare

The entire Spotlight team constantly cultivates and nurtures relationships with health writers. The Spotlight PR team secured an opportunity for Trimly – a personalized weight-loss treatment – on SingleCare. In this interview, registered dietician and Trimly nutritional coach, Kim Shapira, provided insight on the foods that help with bloating and which ones to avoid. This interview placed the brand in front of more than 2.9 million online readers.

 

Dr. Kimberly Lee • HuffPost

This week, the Spotlight team’s dedication and media relationships resulted in securing an interview for our client and board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, in HuffPost. In the article, Dr. Lee explains the importance in knowing the difference between preventative and corrective skin care treatments — placing her in front of more than 17.3 million online readers.