THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF MAY 17, 2021 •
The Spotlight team was in full swing this week, helping our clients achieve their objectives – with two major features for celebrity cosmetic dentist Dr. Bill Dorfman, and another successful virtual press event for Renuva, the spotlight shone bright on our clients this week. We started with securing a profile feature on Perez Hilton’s online platform, which placed Dr. Dorfman in front of more than 2 million readers. Additionally, he was included as an expert dentist in the national newspaper supplement, Parade Magazine, placing him in front of over 54 million readers! Our Spotlight PR team successfully hosted another virtual press event for the innovative aesthetic treatment, Renuva, which replaces age-related fat loss with a body's own fat – without having to harvest the patient’s fat using liposuction. Performed by celebrity dermatologist Dr. Anna Guanche, this event was attended by top-tier beauty editors from Allure, InStyle and Good Housekeeping, just to name a few. International news interviews for our client, Seraph Research Institute, jumped the head scientist’s Instagram (@DocSerhat) follower count from 200 to over 200,000 – and triggered the account to become verified! Our Spotlight marketing team has been busy this week on multiple projects including revamping the website for, functional medicine pioneer and key opinion leader, Elroy Vojdani, MD, IFMCP and conducting a webinar for our international client EMA Aesthetics.
WEEK OF APRIL 26, 2021 •
Summer is right around the corner, which means more sun and more shine! Spotlight’s clients were shining brighter than ever this past week as a result of our PR team’s persistence. First up, environmentally conscious Amethyst Skincare was featured not only on beauty blogger Carla's Instagram but also her blog, Posh Beauty, placing Amethyst in front of thousands of readers. Functional medicine pioneer, and key opinion leader, Elroy Vojdani, MD, IFMCP, had major success this week with three features, two of which were repurposed quotes from past placements showing the power of digital PR! The three online features with Healthline, Reader's Digest Canada, and Press Form placed Dr. Vojdani in front of a combined readership of more than 324 million!
WEEK OF APRIL 19, 2021 •
The Spotlight PR team’s hard work paid off for our clients yet again this week, including press mentions for environmentally conscious Amethyst Skincare, Renuva, and board-certified celebrity dermatologist Dr. Anna Guanche. Both Dr. Guanche and Renuva were featured on two of the top online beauty outlets, Allure and Shape. Dr. Guanche's expertise as a dermatologist was shared with over 12.4 million readers on Allure’s digital platform, while Renuva was named best "Advanced Smoother" receiving Shape Magazine’s prestigious 2021 Skin Awards, placing the innovative treatment in front of more than 7.5 million readers digitally as well as to 4.5 million in the May issue of the print publication. Our steadfast team also utilized the power of social media this week for environmentally conscious, Amethyst Skincare. Amethyst was featured on beauty blogger Carla's Instagram stories, which placed the brand in front of more than 16,500 followers. The Spotlight team understands the impact and importance of how a website reflects a brand. Our team worked closely with celebrity dentist, Dr. Bill Dorfman, to elevate his brand’s website, Mobile White. We oversaw design elements, brand voice, copy and imagery in order to ensure that the website was not only reflective of the brand, which is an extension of Dr. Dorfman, but that it would also be consumer-friendly. The Spotlight marketing team has also been working closely with the founder of Seraph Medical and Seraph Research Institute, Dr. Serhat Gumrukcu, MD, PhD. Following Dr. Serhat’s presentation at a prestigious infectious disease conference in which he presented his findings of a novel COVID-19 prevention and cure strategy, our PR team wrote and distributed a successful national press release that reached an audience of 178 million.
WEEK OF APRIL 5, 2021 •
Each week Spotlight demonstrates our commitment to our clients. Like all months, we ended the month of March and started April strong for our client, celebrity cosmetic dentist Dr. Bill Dorfman. With two digital features, one for Women's Health and the other for Health Insight, these two features placed him in front of a combined readership of more than 24 million! The Health Insight feature also resulted in a print feature with Hello! Magazine, placing Dr. Dorfman in front of over an additional 152,000 readers. Ending the month of March, environmentally conscious Amethyst Skincare saw major success after being chosen as a finalist for the Pure Beauty Awards. This feature placed Amethyst in front of a global print and digital industry executives of more than 30,000 readers.
WEEK OF MARCH 8, 2021 •
Spotlight’s PR team always ensures that our clients steal the spotlight each week! We secured a print, digital, and tv segment feature these last few weeks for our clients, celebrity cosmetic dentist Dr. Bill Dorfman and Dr. Benjamin Emanuel. With a lengthy feature about teeth whitening on Allure’s digital platform, as well as in their March 2021 print issue, which placed Dr. Dorfman in front of a combined readership of more than 18 million. Dr. Dorfman also shared his dental expertise on the Emmy award-winning daytime show, “The Doctors”, placing him in front of an additional 1.5 million viewers! Our success with major online outlets continued, as we also secured a feature for Associate Professor of Neurology at USC’s Keck School of Medicine, Dr. Benjamin Emanuel on PopSugar, placing him in front of over 15 million readers. Our Spotlight marketing team knows the impact of a strong modern website and is set to launch a new shop page for our functional medicine client, Regenera Medical.
WEEK OF FEBRUARY 15, 2021 •
The Spotlight team was in full swing this week helping our clients achieve their objectives! After securing an online feature and TV segment, we understand the power of both types of audience reach. Environmentally conscious beauty brand, Amethyst Skincare, had a week full of love after being featured on a major blog, Keeping Up With Coco. This feature placed Amethyst Skincare in front of over a thousand online monthly readers, as well as more than 12,000 Instagram followers! The success didn’t stop there, as we were instrumental in the coordination of a live demonstration segment for our client Renuva, on the award winning daytime talk show, “The Doctors.” This feature placed Renuva in front of more than 1.5 million viewers! Our Spotlight marketing team has been hard at work this past week ensuring our clients meet marketing objectives! The team completed and revealed the new and highly sophisticated Seraph Research Institute website, and revealed the new logo for Préime – a new aesthetic device launching internationally later this year.
WEEK OF JANUARY 29, 2021 •
This week marks another successful week in the spotlight for our clients! Our Spotlight PR team’s efforts secured exposure across digital, print, and TV features for our clients. Functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP, saw major success in a digital feature with PureWow which placed him and his practice, Regenera Medical, in front of over 7 million readers. Our Spotlight team is used to working on tight deadlines, which proved useful when coordinating a timely CNBC segment with celebrity Internist, Dr. Robert Huizenga. The segment, which aired on "The News with Shephard Smith" placed him in front of millions of viewers and an additional 169 million online readers who watched the segment on CNBC.com. Celebrity cosmetic dentist Dr. Bill Dorfman was also in the spotlight on the cover of Top Doctor Magazine, which placed him in front of more than 500,000 readers and will continue to be circulated throughout the year. The Spotlight team's success didn’t stop there, as our marketing team assisted in the development of an educational video for our client, Renuva.
WEEK OF JANUARY 22, 2021 •
2021 was off to a roaring start! We kicked off the New Year by securing major placements in print, online and television for our beloved clients. We not only secured an on-air giveaway for Amethyst Skincare with Fox TV’s daytime talk show, “The Real”, placing the brand in front of millions of viewers but also extended the audience reach to the show's online readers as well. Our client, Renuva saw major success as they began their phased launch in 2021, with an online feature on RealSelf and a full-page spread in NewBeauty Magazine. Both this online and print feature placed Renuva in front of more than 7.5 million readers! Ending the week, our team's hard work and persistence paid off with a Refinery29 episode of MacroBeauty on YouTube channel with celebrity cosmetic dentist Dr. Bill Dorfman. Dr. Dorfman demonstrates how veneers are created with this in-office makeover placing him in front of their 2.9 million YouTube subscribers. Our Spotlight marketing team continued the success into the new year with the launch of a new product – which include a highly successful social media ad campaign – for our client EMA Aesthetics Global, along with new logo designs, newsletters and website creation, and more!
WEEK OF NOVEMBER 16, 2020 •
The end of the year is nearby and the Spotlight team is heading into the holidays with a bang! This week, our team’s dedication and media relationships resulted in multiple features – both television and digital. We secured not one, but two features on Fox LA’s “The Megan Pormer Show” one with functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP, and the other with Athenix Body Sculpting Institute’s CEO James Haefner. Each profile reached more than 5 million households across Southern California. Additionally, as a result of our strong media relationship we also secured an online giveaway on Extra TV for our client, and sustainable skincare brand, Amethyst Skincare. This placement put Amethyst in front of more than 1.42 million readers. Our Spotlight marketing and social teams have also been working on building the consumer-facing website for medical aesthetic treatment, Renuva, for their January launch.
WEEK OF OCTOBER 19, 2020 •
The sun is not the only thing shining bright these past few weeks! The Spotlight PR team has been hard at work securing multiple top-tier placements, while our marketing team has been creating content to keep our clients shinning. Beginning this month we secured a placement for functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP, with MindBodyGreen, placing him in front of more than 3.7 million readers. Our Spotlight PR team also secured a major placement with Buzzfeed for celebrity cosmetic dentist Dr. Bill Dorfman, placing him in front of over 112 million readers, and received additional exposure for our client, Renuva, on the aesthetic simulator app Aesthetic EDIT (ADIT), placing the new treatment in front of 136,000 readers, and 13.1 thousand Instagram followers. Our team also continued on to secure a huge feature with Yahoo! LifeStyle for the Athenix Body Sculpting Institute, highlighting their social campaign #AthenixGivesBack, placing them in front of more than 3.5 billion readers. Our Spotlight marketing team works tirelessly to build brand content for our clients. This past weekend our team shot an educational video shoot for our client Renuva, which we’ll be editing and sharing soon!