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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

 

WEEK OF JULY 17, 2023 Spotlight’s clients were shining brighter than ever thanks to our PR team’s steadfast efforts. We celebrated media attention for our clients, Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), board-certified anesthesiologist and founder of Ketamine Healing Clinic of Los Angeles, Dr. David Mahjoubi, and board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee. Trimly was featured in Giddy, placing the brand in front of more than 522,000 online readers. Dr. Mahjoubi was featured in Healthline, placing him in front of more than 192 million online readers, while Dr. Lee was featured twice in NewBeauty, placing her in front of more than 1.7 million online readers. Wrapping up the week, board-certified infertility expert and Trimly fertility coach Dr. Shahin Ghadir was featured in Fox News, placing him in front of more than 298.6 million online readers.

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WEEK OF JULY 10, 2023 As a result of the Spotlight team’s steadfast efforts, our clients spent another week shining bright! This week we secured press for clients Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), celebrity cosmetic dentist Dr. Bill Dorfman, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Both Dr. Lee and Dr. Williams were featured in NewBeauty, placing them in front of more than 1.7 million online readers. Dr. Dorfman was featured in Incisal Edge magazine, placing him in front of a combined online and print readership of more than 130,000 readers. Meanwhile, Trimly was featured in Poosh, placing the brand in front of nearly 600,000 online readers. In addition to our PR efforts, the Spotlight marketing team is working on a face treatment training webinar for Renuva to continue elite injector education of the off-the-shelf treatment that replaces age-related volume loss with a person’s own fat.

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WEEK OF JUNE 26, 2023 The Spotlight team demonstrates our commitment to our clients each and every week! This week we secured press for clients Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee and board-certified plastic & reconstructive surgeon, Dr. Steven Williams. Dr. Lee was featured in Real Simple and InStyle, placing her in front of more than 33.5 million combined online readers, while Trimly was featured on KNX In Depth’s radio show. Meanwhile, Dr. Williams was featured in Essence, placing him in front of more than 6.2 million online readers.

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WEEK OF JUNE 19, 2023 The Spotlight team continues to garner top media exposure as we usher in the summer season. Our team secured press for our clients, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee and board-certified plastic & reconstructive surgeon Dr. Steven Williams. Dr. Williams was featured in AfroTech and The Zoe Report, placing him in front of more than 3.3 billion combined online readers, while Dr. Lee was featured in Coveteur, placing her in front of more than 603,000 online readers. In addition to our PR efforts, the Spotlight marketing team is in the process of editing a hand webinar for our client Renuva to provide an additional educational tool for providers.

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WEEK OF JUNE 5, 2023 The Spotlight team always ensures that our clients steal the spotlight each week! We secured press for our clients, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee and board-certified anesthesiologist and founder of Ketamine Healing Clinic of Los Angeles Dr. David Mahjoubi. Dr. Mahjoubi was featured in Authority Magazine, placing him in front of more than 134 million online readers, while Dr. Lee was featured in NewBeauty and Beauty Independent, placing her in front of more than 1.47 million combined online readers. In addition to our PR efforts, the Spotlight marketing team conducted a hand webinar with Renuva’s elite injector, Lori Robertson, MSN, PHN, FNP-C.

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WEEK OF MAY 22, 2023 Thanks to the Spotlight team’s efforts, our clients spent another week shining bright! We are proud to share that we secured press for our clients, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, non-profit Coco’s Angels, and celebrity cosmetic dentist Dr. Bill Dorfman. Dr. Dorfman was featured in Well+Good, placing him in front of more than 8 million online readers. Coco’s Angels was featured in Authority Magazine, placing the non-profit organization in front of more than 134 million online readers, while Dr. Lee was featured in NewBeauty - placing her in front of more than 1.4 million online readers. In addition to our PR efforts, the Spotlight marketing team is currently creating an earlobe training module for Renuva.

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WEEK OF MAY 8, 2023 Each week, the Spotlight team demonstrates our commitment to advancing our clients’ goals. We are proud to share that we secured press for our clients, Renuva, board-certified plastic & reconstructive surgeon Dr. Steven Williams, and celebrity cosmetic dentist Dr. Bill Dorfman. Renuva, a groundbreaking aesthetic treatment, was featured in Oprah Daily, with an AOL pickup, placing the brand in front of more than 254 million combined online readers. Dr. Dorfman was featured in BestLife, placing him in front of more than 10 million online readers. Dr. Williams was featured in NewBeauty, placing him in front of more than 2.1 million online readers, as well as the Better Black Health podcast. In addition to our PR efforts, the Spotlight marketing team is building training webinars for Renuva to support the efforts of the brand’s sales team.

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WEEK OF APRIL 17, 2023 Each week the Spotlight team demonstrates our commitment to our clients. Over the past week, we secured press for clients Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), board-certified plastic & reconstructive surgeon Dr. Steven Williams and board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee. Trimly was featured in Woman&Home, placing the brand in front of more than 3.9 million online readers. Dr. Williams was featured in Popsugar, placing him in front of more than 13.1 million online readers, while Dr. Lee was featured in InStyle, placing her in front of more than 20.4 million online readers. In addition to our PR efforts, the Spotlight marketing team coordinated and shot a series of Renuva demonstration videos with the new face of the brand.

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WEEK OF APRIL 10, 2023 Our PR team was the driving force behind our clients capturing the media spotlight this week! Over the past week, we secured press for clients Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi) and board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee. Trimly was featured in Giddy, placing the brand in front of more than 439,000 online readers. Dr. Lee was featured in Allure and Fortune, placing her in front of more than 239.8 million combined online readers. Wrapping up the week, our Spotlight marketing team worked to conceptualize and direct new demonstration videos for Renuva – the first-and-only off-the-shelf solution to replacing age-related volume loss with a person’s own fat.

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WEEK OF MARCH 27, 2023 The Spotlight PR team’s hard work delivered results once again this week, including press for clients Renuva, Trimly (a personalized weight-loss treatment by celebrity OB-GYN, Dr. Thaïs Aliabadi), and board-certified plastic & reconstructive surgeon, Dr. Steven Williams. Trimly was featured on WXYZ-TV in Detroit, placing the brand in front of more than 1.7 million online viewers. Dr. Williams was featured in two Allure features, placing him in front of more than 11.4 million readers. Wrapping up the week, our talented Spotlight marketing team created a number of online forms to enable Renuva representatives and elite injectors to easily create new accounts and complete online training.

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