THIS WEEK IN THE SPOTLIGHT: MAR 25,2024



Dr. Thaïs Aliabadi • TODAY Show

At Spotlight, we understand the value and reach of digital media and how it helps our clients achieve their goals. Our client, board-certified OB-GYN and co-host of SHE MD podcast, Dr. Thaïs Aliabadi, was interviewed for the TODAY Show’s digital platform. In the interview, Dr. Aliabadi provides insight into the risk assessment tool that she used, which led to additional testing that helped diagnose actress Olivia Munn’s breast cancer — placing her in front of more than 30.3 million online readers.

 

Dr. Steven Williams • The Washington Post

Recently, our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, – the first Black President of the American Society of Plastic Surgeons – was interviewed by The Washington Post. In the article, Dr. Williams discussed how preventative Botox works, how long it lasts, and what to expect during a treatment. The article placed him in front of more than 67.5 million online readers.

 

Trimly • Parade

The Spotlight team continuously cultivates and nurtures relationships with health writers. The Spotlight PR team secured an opportunity for Trimly – a personalized weight-loss treatment – on Parade. In this interview, registered dietician and Trimly nutritional coach, Kim Shapira, explains what happens to your body in your 60s and how it affects weight. This interview placed the brand in front of more than 24.4 million online readers.

 

Dr. Thaïs Aliabadi • E! News

The Spotlight PR team was instrumental in securing board-certified OB-GYN and co-host of the SHE MD podcast, Dr. Thaïs Aliabadi, an interview with E! News. In the interview, Dr. Aliabadi provides insight into actress Olivia Munn’s breast cancer diagnosis and her risk assessment score, that led to additional testing, which ultimately led to early detection. The article placed Dr. Aliabadi in front of more than 25.6 million online readers.

 

Renuva • Marketing

As a full-service PR & Marketing agency, we are proud to support our clients in many ways to help them achieve their objectives. Our client, Renuva, is the first and only off-the-shelf treatment that replaces age-related volume loss with a person’s own fat without the need for surgery. The Spotlight team spearheaded an exclusive live, full-day event for Renuva which featured education and training for other elite injectors.