THIS WEEK IN THE SPOTLIGHT: JUN 7, 2021



Amethyst Skincare • Total Beauty

As a result of our strong relationships with beauty editors, our clients remain top of mind. This TotalBeauty.com story about Vitamin C in skincare called on the expertise of skincare formulator and founder of Amethyst Skincare, Nicole Simpson. She shared her extensive knowledge in the space placing her in front of more than 337,000 readers.

 

Seraph Research Institute • Saglikcafe Turkish News

The Spotlight team understands the power of of having an online international presence, and how to leverage it to benefit our clients. In this feature, Seraph Research Institute Executive Director, Dr. Serhat, shared his groundbreaking COVID-19 therapy.

 

Dr. Thais Aliabadi • The Doctors

As a result of our PR team’s consistent outreach and relationships, we secured a national segment on “The Doctors” for celebrity OB/GYN Dr. Thaïs Aliabadi, who shared insight into the most common causes of chronic pelvic pain. This segment placed Dr. Aliabadi in front of more than 2 million viewers!

 

Seraph Research Institute • Turkish News Outlets

The Spotlight PR team works with media outlets around the world. These two Turkish print articles, featuring Seraph Research Institute Executive Director, Dr. Serhat, reached 150,000 newspaper readers and more than 10 million online readers. Each newspaper article focused on Dr. Serhat’s innovative research and approach to treating COVID-19.

 

Amethyst Skincare • MarketWatch

The Spotlight PR team secured sizable media exposure for our client Amethyst Skincare. This feature with MarketWatch, a vertical of the Dow-Jones, placed Nicole Simpson’s expertise on skincare formulas in front of more than 83 million readers, and positioned her as the only expert quoted who wasn’t a dermatologist!