THIS WEEK IN THE SPOTLIGHT: JAN 17, 2022



Seraph Research Institute • Eat This, Not That!

As a leading infectious disease expert, Dr. Serhat Gumrukcu is often sought after for his expertise on the prominent topic of COVID. Here, he explained places to avoid during the COVID surge. This feature reached more than 21 million online viewers and was also picked up by Yahoo!, placing him in front of an additional 3.5 billion online viewers.

 

Dr. Kimberly Lee • New Beauty Magazine

As a sought-after facial plastic surgeon, Dr. Lee often discusses the unique techniques she uses within her practice. Here, Dr. Lee explains the signs of a good eyelift and what constitutes a good eyelid lift. This article placed Dr. Lee in front of more than 556.2K viewers and was also shared by Apple News, reaching an additional 125 million monthly active users in the US, the UK, Australia, and Canada.

 

Seraph Research Institute • Eat This, Not That!

Thanks to our PR team’s diligent media outreach, we secured our client, Dr. Serhat Gumrukcu, an interview for Eat This, Not That! This article, in which Dr. Serhat addresses ways to prevent getting the Omicron variant, placed Dr. Serhat in front of more than 21 million readers.

 

Total Glow • Haute Living San Francisco

As a result of our skill, experience and relationships, the Spotlight PR team landed a lengthy profile for the founder of Total Glow, Terrie Absher, in Haute Living San Francisco Magazine. Terrie shared her decades of education and insider discoveries with her clientele at her wellness med spa in Menlo Park. The profile, which was featured in both the print and digital magazine, reached 85,000 readers combined.

 

Dr. Kimberly Lee • The Zoe Report

The Spotlight team understands how to leverage the power of online media! This week, we secured Board-Certified Facial & Reconstructive Plastic Surgeon Dr. Kimberly Lee an interview with The Zoe Report. In the article, Dr. Lee discusses a closed nose job technique that is requested by many of her patients. This interview placed Dr. Lee in front of more than 5.4 million online viewers.

 

Seraph Research Institute • Market Watch

Through our strong media relations, we secured our client, Dr. Serhat Gumrukcu, an interview with MarketWatch. He shared his recommendation on the best face masks for children to help shield them from COVID-19. This article placed Dr. Serhat in front of more than 77.1 million readers.