THIS WEEK IN THE SPOTLIGHT: JUN 21, 2021



Amethyst Skincare • Market Watch

As a result of our skill, experience and relationships, the Spotlight PR team secured sizable media exposure for Amethyst Skincare. This feature in MarketWatch not only placed Amethyst in front of more than 93 million readers but also shared founder and creator Nicole Simpson’s skincare expertise as the only medical aesthetician to be quoted.

 

Dr. Elroy Vojdani • PressForm

Our Spotlight team understands the power of digital media. This feature on Press From for functional medicine pioneer and key opinion leader Elroy Vojdani, MD, IFMCP, originated from a previous interview with Reader’s Digest. This placed Dr. Vojdani in front of an additional 90,000 readers.

 

Seraph Medical • Marketing and PR

Founder of Seraph Medical and Seraph Research Institute, Serhat Gumrukcu, MD, Ph.D., (Dr. Serhat) recently moved one step closer to finding a cure for HIV when he and his team were granted the Pre-Investigational New Drug (Pre-IND) meeting with the FDA. To share the good news, the Spotlight PR team wrote and distributed a national press release that reached an audience of 147 million. The news caught the attention of news outlets such as AP News, MarketWatch, Yahoo! Finance, New York Times, CNBC, and countless others.

 

EMA Aesthetics Website • Marketing

The Spotlight team has been working closely with EMA Aesthetics – a global beauty company with innovative aesthetic treatments and devices. Our first step to expanding their global footprint into North America was to help develop a proper brand, which included creating a Brand Foundation and most recently launching the company’s new website. Please click on the link below to view the recently launched site.