THIS WEEK IN THE SPOTLIGHT: JAN 3, 2022



Dr. Elroy Vojdani • Authority Magazine

The Spotlight team understands the power of online media and how to leverage it to elevate our client’s brand. This week, we secured Dr. Elroy Vojdani a profile on Medium’s Authority Magazine. This feature placed Dr. Vojdani in front of more than 175 million online viewers, highlighting his career trajectory in functional medicine and key to success.

 

Total Glow • HuffPost

At Spotlight, we understand the value and reach of digital media, and how it helps our clients achieve their goals. As a result of our long standing relationships, we secured our client and founder of Total Glow, Terrie Absher, an interview with HuffPost to discuss how using sheet masks can not only nourish your skin but also support your mental health by putting you in a better mood. This article not only reached more than 63.9 million online viewers, but it was also picked up by Yahoo!, placing Terrie in front of an additional 3.5 billion online readers.

 

Total Glow • Silicon Valley Magazine

In addition to national media placements, the Spotlight PR team understands the value of regional press. With our team’s strategic thinking and persistence, we secured this inclusion of Total Glow’s exotic Bee Well Facial in both the December 2021/January 2022 print issue of Silicon Valley Magazine, as well as their online publication. Not only did this feature, in a premium regional magazine, place Terrie in front of more than 50,000 online viewers, but also 30,000 print readers.

 

Dr. Elroy Vojdani • Marketing

Our marketing team was instrumental in getting Dr. Vojdani’s new book, When Food Bites Back, launched right before the New Year to help people kickstart their health goals and resolutions. Available for purchase on Amazon, When Food Bites Back, details the relationship between food and autoimmune diseases.