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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

WEEK OF MAY 11, 2017 • Spotlight's hard work resulted in a successful week of press mentions. Our team’s relationship with lifestyle website, PopSugar, lead to a contributor piece for NUDESTIX’s co-founder, Taylor Frankel, reaching 19.1 million readers! Spotlight landed dermatologist, Dr. Ava Shamban, on Reader’s Digest and Shape Magazine's websites - reaching 7 million readers combined! This week, NUDESTIX and dermatologist, Dr. William Kwan, were mentioned on beauty website, Byrdie, reaching 2.4 million readers combined! NUDESTIX was also included in the May print issue of Indulge Magazine, reaching 50K readers. NUDESTIX was also featured on several Mother’s Day blog posts. ‘Makeup Obsessed Mom’, ‘Posh Beauty Blog’ and ‘It’s Not About Me’ raved about NUDESTIX’s Magnetic Matte Lip Pencils as the ultimate gift to give this Mother’s Day, which placed the brand in front of more than 95K readers!

WEEK OF MAY 1, 2017 • As a result of our PR team’s steady outreach, our clients, Dr. Ava Shamban and Dr. Bill Dorfman, both filmed segments for CBS TV special, A List TV, that will reach 13 million viewers upon airing. Additional TV segments were secured for Dr. Shamban on Extra TV and Dr. Dorfman on The Doctors TV - reaching 4.6 million viewers! Aside from TV, dermatologist Dr. Ava Shamban was included on Health Magazine’s website reaching 11.8 million readers. Allure Magazine also mentioned Dr. Shamban on their website, which was picked up by Byrdie - reaching 4.7 million readers combined! Additionally, our PR team placed makeup brand, NUDESTIX, on Texas lifestyle/news site, Star-Telegram, reaching 3.8 million readers. NUDESTIX was also mentioned by Hong Kong lifestyle site, HYPEBAE, and on beauty blogger Olivia Frescura’s personal site- reaching 20 K readers.

WEEK OF APRIL 24, 2017 • Our PR team’s dedication placed dermatologist, Dr. Ava Shamban, on the lifestyle site, Bustle, as well as Allure Magazine’s site, reaching a combined 19.8M readers! Dr. Shamban also reached 4.7M readers on InStyle magazine’s site. On TV, Dr. Shamban was included on The Doctors show - reaching 2.3M viewers. PopSugar Beauty also included Spotlight’s client, Dr. Bill Dorfman, in a spot reaching 19.1M viewers upon airing! Makeup client, NUDESTIX, was featured on travel website, SmarterTravel, reaching 3.4M readers. We also secured an interview for NUDESTIX's co-founder, Taylor Frankel, on lifestyle site, HYPEBAE, reaching 20K readers. NUDESTIX appeared on beauty site, Byrdie, reaching 1.2M readers and on beauty site, Global Cosmetics Industry, reaching 46.4K readers. Our marketing team did a design overhaul for, dermatologist, Dr. William Kwan’s product line - elevating his burgeoning brand.

WEEK OF APRIL 17, 2017 • Spotlight’s PR team's outreach resulted in fantastic press coverage this week! Our client, NUDESTIX, was included in a Buzzfeed article, reaching 17.6 million readers! Additionally, the makeup brand reached 12.7 million readers via lifestyle websites Byrdie and HelloGiggles. Spotlight also secured fabulous media exposure for Dr. Ava Shamban, beginning with the April 2017 issues of Redbook and Woman’s Day Magazines, reaching 5.7 million readers combined. Dr. Ava was also mentioned on Health magazine and StyleCaster's websites, reaching an audience of 15.6 million. Dr. Shamban also filmed a TV segment for the Steve Harvey show that will reach 3.7 million viewers upon airing. Spotlight's team accompanied our client, Dr. Bill Dorfman, to the Unite4Humanity Gala red carpet to ensure maximum press exposure. In addition, Dr. Dorfman was featured on Allure magazine’s website reaching 3.5 million viewers.

WEEK OF APRIL 10, 2017 • Every week, Spotlight’s PR team ensures that our clients thrive in the press. Our outreach resulted in extensive online press coverage that reached a combined audience of 32.9 million. Renowned client, Dr. Ava Shamban, shared her expertise with 16.3 million readers on the beauty/lifestyle website, Bustle. Dr. Shamban also contributed to an online article for lifestyle website, The Cheat Sheet, reaching 10.1 million readers. Our client, NUDESTIX, also appeared in the press with an Instagram takeover for beauty website, BYRDIE. NUDESTIX's co-founder, Taylor Frankel, shared a “how to” guide on preparing for Coachella, reaching 252K viewers. NUDESTIX received two mentions on pop-culture website, NYLON, reaching 1.2 million readers. Additional mentions for NUDESTIX included The Fashion Spot, SHEfinds, and Influenster reaching 5.1 million readers combined!

WEEK OF APRIL 3, 2017 • This week, our team positioned our clients in front of their target audiences through media placement in notable publications. Due to our deep relationships with beauty publications, NUDESTIX was featured on Allure Magazine’s website – reaching more than 3.5 million readers. The Spotlight team also works very closely with the editors of Reader’s Digest. This week our team landed a feature for celebrity dermatologist Dr. Ava Shamban – reaching more than 3.4 million readers. NUDESTIX’s press mentions just keep on growing! In addition to Allure, NUDESTIX reached an additional 1.2 million readers where they were featured TWICE on the influential beauty website, Byrdie! Wrapping up the week, NUDESTIX was also featured in the vegan, culture and arts lifestyle magazine, ORIGIN, where they were recognized as one of the magazine’s favorite natural beauty products.

WEEK OF MARCH 27, 2017 • Due to our PR team’s dedication, Spotlight’s clients shone in the media this week! Burgeoning makeup brand, NUDESTIX, was featured on E! Online & Seventeen Magazine's website – reaching more than 27 million readers. Our team’s strong relationships with producers of “The Doctors” TV show landed fertility specialist, Dr. Tina Koopersmith, a segment, reaching 2.3 million viewers. Our strong efforts also secured celebrity dermatologist, Dr. Ava Shamban, features on Health Magazine’s website, which was picked up by MSN as well as Allure Magazine’s April 2017 issue and website – reaching 26.4 million readers total! Our founder, Candis Melamed, was invited on a segment of The Doctors TV show and our marketing, writing, design & programming team have been diligently executing Kwan Dermatology’s new website. Take a peek!

WEEK OF MARCH 20, 2017 • The Spotlight PR team continuously ensures that our clients gain notable weekly press exposure. This week, the team successfully secured press for our makeup client, NUDESTIX, including Refinery29, WomensWearDaily and Yahoo Beauty, reaching a combined audience of 28.1M. The team also placed leading medical expert, Dr. Robert Huizenga, on nutritional website, Inspirations & Celebrations, – which reached 14.3K readers. Additionally, Spotlight’s efforts resulted in a contributor placement for client Dr. Jeremy Fine, who appeared in Health Magazine – reaching an impressive 1.3M readers. Our Marketing team wrapped up the week by creating branded artwork for ethnic skincare expert, Dr. William Kwan. The designs, which reflect the brand’s core values, can be seen in his practice’s reception area in San Francisco, CA.

WEEK OF MARCH 13, 2017 • As a result of our team’s strong-willed efforts, celebrity dermatologist Dr. Ava Shamban was featured on Allure Magazine's website, which was then picked up by Yahoo! News – reaching more than an amazing 13.5 million readers combined! Additionally, Dr. Shamban was featured on the beauty and lifestyle website, Bustle, that placed her in front of 16.3 million readers! Our PR team was also instrumental in securing great exposure for NUDESTIX on Refinery29 and Bustle as well as Marie Claire and Allure – reaching more than 40.2 million total readers. Dr. Anthony Youn shared his knowledge with more than 607,000 readers on NewBeauty's website. Spotlight’s marketing established a new style for the Kwan Dermatology team that will effectively represent the practice rebrand.

WEEK OF MARCH 6, 2017 • The spotlight continued to shine bright on our clients this week! Our team’s dedication resulted in fantastic features for both celebrity dermatologist, Dr. Ava Shamban, and holistic plastic surgeon, Dr. Anthony Youn – reaching more than 5.3 million readers combined! Due to our PR team’s outreach, beauty brand NUDESTIX’s recent launch of their brand new products were documented on the Instagram Live Stories of beauty website, Allure and the lifestyle media website, SHEfinds- reaching more than 433,000 viewers! In addition to social takeovers, NUDESTIX’s new launch of their All Over Face Stix reached an additional 15 million readers on renowned beauty websites, Allure and HelloGiggles. This week, the marketing team launched the tagline for Kwan’s Dermatology, which reflects how the brand embraces diversity and authenticity.

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