THIS WEEK IN THE SPOTLIGHT – MAR 26, 2018



Dr. Ava Shamban • Forbes

As a result of our PR team’s fastidious outreach, celebrity dermatologist Dr. Ava Shamban was featured on Forbes, which reached more than 29.8 million readers! In the article, the writer turned to Dr. Shamban for her skin-tips on how to prevent aging.

 

Dr. William Kwan • Byrdie

Spotlight secured significant media for our client, ethnic skin care expert Dr. William Kwan, on the beauty and lifestyle website, Byrdie. Reaching more than 1.2 million readers, the article touched on the most effective toners and turned to Dr. Kwan for his recommendation on the best toner for sensitive skin.

 

Dr. Ava Shamban • Reader’s Digest

Our determined efforts lead to an inclusion for celebrity dermatologist Dr. Ava Shamban on the Reader’s Digest website, which reached more than 3.5 million readers! In the article, Dr. Shamban gave a recommendation on which product women can use, that men usually use.

 

Dr. William Kwan • Fashionista

Our strong relationship with the media secured ethnic skin care expert Dr. William Kwan a feature on the lifestyle digital platform, Fashionista. Reaching more than 2.1 million readers, the article included a group of influencers who gave skin care tips that they received from top dermatologists. Beauty and lifestyle blogger, Stephanie Liu, was included and not only mentioned Dr. Kwan but also discussed his skin tips for multi-ethnic skin.