THIS WEEK IN THE SPOTLIGHT – FEB 12 & 19, 2018



Dr. Bill Dorfman • Guinness World Records

The Spotlight PR team helped our longtime client, celebrity cosmetic dentist Dr. Bill Dorfman, secure his SECOND Guinness World Record, which was featured on their digital platform! The article confirmed that Dr. Dorfman had made the “Most Valuable Grill” for Katy Perry’s Dark Horse Music Video, which was valued at $1,000,000!

 

Dr. Ava Shamban • Health Online

Due to our strong media relationships, our team secured a feature for celebrity dermatologist Dr. Ava Shamban on Health Magazine’s website. Reaching more than 11.8 million readers, the article not only touched on the best niacinamide serums but also turned to Dr. Shamban for her explanation on why readers should be adding in niacinamide to their skincare routines.

 

Dr. Bill Dorfman • The Active Times

Our PR team’s strategic thinking helped our client, celebrity cosmetic dentist Dr. Bill Dorfman, secure a feature on the fitness and lifestyle platform, The Active Times. Reaching more than 645,594 readers, Dr. Dorfman gave readers advice on how to make your fitness resolutions stick and what motivates him to maintain a healthy and active lifestyle.

 

Dr. William Kwan • Health Online

As a result of our PR team’s persistent media outreach, ethnic skincare expert Dr. William Kwan was included on Health Magazine’s website, that reached more than 11.8 million readers. The article touched on the skin care ingredient, niacinamide, and turned to Dr. Kwan for his product recommendations on the best niacinamide serums.

 

Dr. Bill Dorfman • Georgia Family Magazine Online

Our PR team is dedicated to securing notable media exposure for our clients! Last week, we secured a special guest feature for celebrity cosmetic dentist Dr. Bill Dorfman on Georgia Family Magazine’s website. In the article, Dr. Dorfman gave readers a variety of teeth straightening options that they can use on their kids.

 

Dr. William Kwan • Kwan Dermatology E-Commerce Store

Our Spotlight marketing team has been hard at work this week on our client, Kwan Dermatology’s e-commerce store. Our team ensured a successful launch of the digital store and executed the layout of the website, where it now allows buyers to purchase SkinCeutical products, different treatments, and gift cards all online. Check it out here:

 

Dr. Bill Dorfman • The Doctors TV Online

The Spotlight team’s hard work resulted in a feature for celebrity cosmetic dentist Dr. Bill Dorfman on The Doctors TV show’s digital platform. In the article, Dr. Dorfman was interviewed on his accomplishment of his second Guinness World Record for the “Most Valuable Grill” and answered their questions on the process of making the grill.