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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

WEEK OF AUGUST 14, 2017 • This week, the Spotlight team’s dedication and media relationships resulted in two press mentions for our makeup brand client, NUDESTIX, on the beauty and lifestyle website, PopSugar- reaching more than 19.2 million readers each time! Our client, ethnic skin-care expert, Dr. William Kwan, also shared some of the spotlight with an inclusion on Health Magazine’s website, which placed him in front of more than 11.8 million readers. Wrapping it up this week, NUDESTIX was also mentioned on the beauty blog, The Gloss, which helped the brand reach an additional 776,000 readers. Another fantastic week for the Spotlight team and our clients!

WEEK OF AUGUST 7, 2017 • The Spotlight PR team successfully secured a variety of different press mentions for our clients this week! Starting off strong, Spotlight’s makeup brand client, NUDESTIX, was featured on InStyle Magazine’s website and on lifestyle media site, PopSugar - reaching more than 23.9 million readers combined! In addition to NUDESTIX, ethnic skin care expert, Dr. William Kwan, was mentioned on the lifestyle website, Byrdie, helping him reach more than 1.2 million readers. Wrapping up this week, our celebrity dermatologist client, Dr. Ava Shamban, also shared some of the spotlight with a feature on the fashion and beauty website, She Finds - which reached more than 1.9 million readers. Another great week for the Spotlight team and our clients!

WEEK OF JULY 31, 2017 • The Spotlight team is constantly working hard to ensure that our clients are always shining brightly in the spotlight! As a result of our team’s diligent efforts, celebrity dermatologist, Dr. Ava Shamban, was featured on Yahoo! Beauty and on lifestyle website, Brit + Co - reaching more than 16.6 million readers combined! Dr. Shamban was also positioned at the front and center of the press through a “Voice of Comparison” chart that displays the total exposure that Dr. Shamban receives in comparison to other dermatologists. Resulting from our team’s dedication - Dr. Shamban takes up more than half of the chart! Wrapping it up, our PR team also secured an inclusion for the hugely popular makeup brand, NUDESTIX, on the TODAY Show’s website, exposing the brand to more than 23.9 million readers.

WEEK OF JULY 24, 2017 • Each week, Spotlight demonstrates our commitment to our clients by consistently pushing to achieve their goals. Taking the press by storm, our makeup brand client, NUDESTIX, was featured on Buzzfeed – reaching more than 17.6 million readers! Our PR team also secured a notable mention for celebrity dermatologist, Dr. Ava Shamban, on Women’s Health Magazine’s website, reaching 11.9 million readers. In addition to Women’s Health, Dr. Shamban was also featured in an article on Allure Magazine’s website, that was then picked up by Yahoo! News – reaching an additional 13.5 million readers combined! Another successful week for the Spotlight team and our clients!

WEEK OF JULY 20, 2017 • The Spotlight PR team never disappoints! This week our team secured two inclusions on the lifestyle website, Bustle, for our expert clients, Dr. Bill Dorfman and Dr. William Kwan, that reached more than 16.3 million readers each! Our persistent outreach also resulted in features for celebrity dermatologist, Dr. Ava Shamban, on Allure Magazine’s website and in the July/August issue of Women’s Health Magazine, which reached more than 5 million readers combined! Wrapping it up, Spotlight’s makeup brand client, NUDESTIX, was mentioned in the July/August issue of the Canadian Magazine, Zoomer, that reached more than 185,627 readers. Another fantastic week for the Spotlight team and our clients!

WEEK OF JULY 10, 2017 • Spotlight consistently demonstrates our commitment to our clients each week! This week, our team secured ethnic skincare expert, Dr. William Kwan, a feature on Health Magazine’s website that reached more than 11.8 million readers! In addition to Health Magazine, the team was instrumental in securing inclusions for makeup brand, NUDESTIX, on beauty and lifestyle websites, Refinery29 and Byrdie - reaching more than 17.4 million readers combined! Celebrity dermatologist, Dr. Ava Shamban, also shone in the spotlight with two inclusions on Allure Magazine’s website and a feature in The Aesthetic Guide Magazine. Wrapping it up, the Spotlight team donated their time this week to the Vanderpump Dogs Foundation, securing Access Hollywood to cover an event that shines awareness on local dogs in need.

WEEK OF JULY 3, 2017 • As a result of our team’s hard work and determination, celebrity dermatologist, Dr. Ava Shamban, reached more than 14.7 million readers. Our strong relationship with the press also resulted in our makeup brand client, NUDESTIX, being mentioned on InStyle Magazine’s website twice this week, helping the brand reach more than 9.4 million readers! In celebration of Canada’s 150th Birthday, the Spotlight team ensured that our Canadian makeup brand client, NUDESTIX, received press exposure in Canada. As a result of our team’s consistent outreach, NUDESTIX was featured in Canadian media - reaching over 2 million people in a country with 35 million people. Wrapping up Spotlight’s success this week, we placed leading health and fitness expert, Dr. Robert Huizenga, in front of more than 18,453 readers!

WEEK OF JUNE 26, 2017 • Happy 4th of July from the Spotlight team! Before we head into the holiday weekend, we wanted to share the fabulous press exposure that we helped our clients receive this week! Starting off strong, celebrity dermatologist, Dr. Ava Shamban, was featured on Yahoo! Beauty, The Zoe Report, Brit + Co and Allure Magazine's website, placing her in front of 21.4 million readers. Dr. William Kwan also shared some of the spotlight this week! Health Magazine’s website featured Dr. Kwan, enabling him to deliver his expertise with more than 11.8 million readers. Our PR team’s constant outreach solidified a variety of different mentions for Spotlight’s makeup brand client, NUDESTIX, reaching 7.4 million readers. Wrapping up the week, our team secured an interview for leading health and fitness expert, Dr. Robert Huizenga, on the financial lifestyle website, Money-ish – reaching more than 18,453 readers.

WEEK OF JUNE 19, 2017 • Summer is officially here, which means more sun and more shine! Spotlight’s clients were shining bright again this past week as a result of our PR team’s consistent efforts. The team’s hard work culminated an amazing spread for long term client, Dr. Bill Dorfman, on Hooplaha, that was also picked up by the Huffington Post – reaching more than 33 million readers combined! We also secured celebrity dermatologist, Dr. Ava Shamban, a feature on Prevention magazine, Allure magazine & New Beauty magazine's websites –reaching more than 13.7 million readers combined! Taking the press by storm, Spotlight’s makeup brand client, NUDESTIX, was mentioned on two different media publications this week! Lifestyle websites, Bustle & HelloGiggles featured the brand, placing it in front of more than 27.8 million readers!

WEEK OF JUNE 12, 2017 • Kicking off the week, our team secured a feature for burgeoning makeup brand, NUDESTIX, on the notable lifestyle website, PopSugar, which reached more than 19.1 million readers! Our team also secured an inclusion on Allure Magazine’s website for celebrity dermatologist, Dr. Ava Shamban, where she shared her expertise with more than 3.5 million readers! Our team’s efforts resulted in two amazing social media takeovers for NUDESTIX and a feature on a beauty blog influencer page and a YouTube feature, reaching over 2 million people. Wrapping up Spotlight’s success this week, Spotlight’s marketing team has been diligently executing an outreach plan for our client, Dr. Robert Huizenga. The team is in the throws of pitching a tv show concept to targeted television production companies and networks. Another amazing week for the Spotlight team and our clients!

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