THIS WEEK IN THE SPOTLIGHT – JAN 23, 17



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NUDESTIX

The Spotlight PR team knows that perseverance pays! Our PR team secured booming makeup brand NUDESTIX a feature in Bustle’s article, reaching more than 16 million readers! The article “Are Nudestix’s Magnetic Matte Lip Colors Worth It? These Aren’t Your Average Lippies” highlights NUDESTIX’s NEW Magnetic Matte Lip Pencils, which become available in February in the U.S. The article also focuses on the new product’s high quality, long-lasting wear and fabulous color shades.

 

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Dr. Ava Shamban

As a result of our strong media relationships, Dr. Ava Shamban was featured in Bustle’s online article, “9 Skin Problems You Can Get From Having Sex & How To Avoid Them.” Reaching more than 16 million readers, Dr. Shamban explains why you should consider switching lubricants when a latex allergy develops.

 

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NUDESTIX

Thanks to our PR team’s diligent outreach during the launch of NUDESTIX’s new lip pencils, the booming makeup brand was exclusively featured in HelloGiggles’ online article. Reaching more than 11.5 million readers, the article raved about the long-lasting formula and rich color of NUDESTIX’s Magnetic Matte Lip Pencils collection.

 

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Dr. Ava Shamban

As a result of our PR team’s fastidious outreach, our client, celebrity dermatologist Dr. Ava Shamban, reached more than 1.2 million readers, in a feature lifestyle website, Byrdie Beauty. In the article, “This Is Why Your Moisturizer Feels Like It’s Doing Nothing,”  Dr. Shamban not only gives advice on the best moisturizers to use, but also shares her suggestions on how to develop a moisturizing routine that can deliver a flawless complexion.

 

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NUDESTIX

The Spotlight PR team helped booming makeup brand, NUDESTIX, reach more than 6.7 million readers this week in a lifestyle website, Brit + Co. The article, “Everything You Need to Know So You Can Rock Black Lips in 2017” touched on the latest beauty trend of dark pigmented lips, as well as highlights how NUDESTIX’s Magnetic Luminous Eye Color Pencils provide the perfect complementary shade of nude.

 

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Dr. Ava Shamban

Our outreach to major beauty industry publications placed celebrity dermatologist, Dr. Ava Shamban in the center of the spotlight this week. Dr. Shamban was featured in People StyleWatch’s magazine article, “Fix Chapped Lips”, reaching more than 825,000 readers. The article expanded on Dr. Shamban’s tips on how to keep chapped lips soothed and hydrated during the cold winter months.

 

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NUDESTIX

Each week, our PR team connects with the editors and writers for the top international beauty publications. This week, our efforts secured a featured for NUDESTIX in NYLON’s online article, reaching more than 1.2 million readers. NUDESTIX’s Lip + Cheek Pencilreach in ‘Sin’ was highlighted as one of the 15 beauty products you’ll want to pack for your next vacation.

 

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Dr. Ava Shamban

In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. Celebrity dermatologist Dr. Ava Shamban was featured in NewBeauty’s YouTube video, “The Top Anti-Aging and Skincare Trends of 2017.” Reaching more than 698,000 readers and 247,000 YouTube subscribers, Dr. Shamban discussed what’s trending in anti-aging, skincare, in-office procedures and industry innovations for 2017.

 

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NUDESTIX

The entire Spotlight team constantly cultivates and nurtures relationships with health & beauty bloggers. This week, we secured a feature for NUDESTIX in Beauty Blogger, Olivia Frescura’s blog post, “Nudestix Magnetic Matte Lip Color Review & Swatches.” Olivia expressed her admiration of the brand’s products, specifically focusing on Nudestix’s NEW Magnetic Matte Lip Color Pencils.

 

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Dr. Ava Shamban

As a result of our persistent outreach to local beauty influencers, Dr. Shamban’s new skin space, SKINxFIVE, was featured on Beauty Influencer, Melissa Meyer’s Instagram page and blog. Melissa documented her Pelleve treatment on her Instagram page and is excited to post the results on her blog, Glow Girl.