THIS WEEK IN THE SPOTLIGHT – JAN 16, 17



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NUDESTIX

Due to our PR team’s strong media relationships, our booming beauty brand client, NUDESTIX, landed an exclusive editorial in PopSugar, reaching more than 19 million readers. The article, “Nudestix Is Launching 8 Kiss-Proof Matte Lipsticks Just in Time For Valentine’s Day” highlights NUDESTIX’s launch of their NEW Magnetic Matte Lip Color Pencils, which becomes available in February in the US. The article also touches on the Intense Matte Lip Pencil’s potent pigmentation along with its rich hues.

 

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Dr. Robert Huizenga

Spotlight’s PR team secured a feature in Bustle for The Biggest Loser’s Physician, Dr. Robert Huizenga, reaching more than 16 million readers. The article “11 Subtle Signs Of Diabetes To Watch Out For, According To Experts” not only explains the early signs of diabetes, but also touches on how bad breath can be an early warning sign.

 

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Dr. Ava Shamban

As a result of our PR team’s consistent outreach to major beauty publications, celebrity dermatologist Dr. Ava Shamban was featured in New Beauty’s online article, “If You’re Skeptical of Synthetic Chemicals in Sunscreen, This Is Good News”. Additionally, the article was picked up from Yahoo! News, reaching more than 10 million readers combined. The article not only touches on how sunscreen and moisturizers can provide a safer option to synthetic formulas, it also emphasizes that the results are beneficial to the skin.

 

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NUDESTIX

Our PR team helped booming makeup brand NUDESTIX land a feature in Cosmopolitan’s online article that was also picked up from Yahoo! Reaching more than 19 million readers combined, the article “You Have to See the Insane Glow You Get From This Magical Heart Contouring How-To” highlighted the various ways that NUDESTIX’s pencils can be used to contour your face for both a neutral and dramatic look.

 

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Dr. Ava Shamban

The power of PR goes a long way! We helped our client, celebrity dermatologist Dr. Ava Shamban land a feature in Cheat Sheet’s online article that reached more than 10 million readers. The article, “7 Mistakes That Are Making Your Acne Even Worse” focused on how glasses can provoke pimples on acne-prone skin. Dr. Shamban also provides insight on why frames should be cleaned more often to prevent acne.

 

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NUDESTIX

Our PR team has strong dedication when it comes to media outreach for our clients! Booming makeup brand NUDESTIX landed a feature in InStyle’s online article, reaching more than 2 million readers. The article, “These Crayon Concealers Would Have Helped You Ace Art Class” touches on the simplistic quality of concealer crayons, making mess-free touch-ups attainable. The article distinctly highlights NUDESTIX’s concealer pencil.

 

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Dr. Ava Shamban

Continual outreach from Spotlight’s PR team landed celebrity dermatologist, Dr. Ava Shamban a feature in Who What Wear’s article. Reaching more than 3 million readers, the article “The Absolute Worst Fabrics for Your Skin, According to Science” not only informs readers of fabrics that could be harmful to the skin, but also suggests to thoroughly clean vintage clothing to avoid painful rashes.

 

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NUDESTIX

Our outreach to major beauty industry publications landed NUDESTIX a feature in WWD’s online article, reaching more than 1.5 million readers. The article, “Nudestix Names New CMO Shereen Holland” touches on how Ms. Holland’s digital background and global perspective provides NUDESTIX a new set of skills to reach their target audience.

 

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Dr. Ava Shamban

Due to our strong media relationship, celebrity dermatologist Dr. Ava Shamban was featured in an Influenster’s online article, reaching more than 1 million readers. The article, “You Probably Didn’t Know Your Skincare Products Have an Expiration Date,” emphasizes the importance of recognizing the expiration date on skincare products. Dr. Shamban also explained to readers why retinoid creams should only be kept in the cupboard for 9 months max.

 

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NUDESTIX

Our PR team’s determined efforts during NUDESTIX’s product launch earned the brand a feature in Influenster’s online article, reaching more than 1 million readers. The article, “Nudestix is Launching Life-Proof Matte Lipsticks,” shines the spotlight on the launch of NUDESTIX’s brand NEW, the Magnetic Matte Lip Pencil, which launches in February in the US. The article emphasizes the product’s high-quality satin texture and its long-lasting wear.

 

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NUDESTIX

The power of PR is that results can last forever! Picked up from a previous interview our PR team coordinated, booming makeup brand NUDESTIX was featured in The Gloss’s article, reaching more than 750,000 readers. The article, “Nudestix’s New Magnetic Matte Lip Color Pencils Last Like A Tattoo” focuses on the exciting launch of the brand’s NEW Magnetic Matte Lip Pencils which becomes available in February in the US. The article also centers the attention on the product’s long-lasting wear and its flattering velour finish.

 

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NUDESTIX

Spotlight believes that perseverance pays! Our client, NUDESTIX, was featured in The Berry’s article, “18 Beauty Inventions That Are Too Brilliant For This World,” reaching more than 2 million readers. The article touches on the newest breakthrough beauty products, highlighting NUDESTIX’s clean-up pencil and its effortless ability to clean up unwanted makeup spots.

 

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NUDESTIX

The Spotlight PR team strives weekly to attract the interest of top beauty publications for our clients. This week we landed booming makeup brand, NUDESTIX a feature in InStyle’s online, reaching more than 4.5 million readers. The article, “These Makeup Blurring Sticks Are Pretty Much IRL Photoshop,” not only highlighted NUDESTIX’s blur pencil, but also recognizes its ability to hide flaws while delivering ample hydration.