THIS WEEK IN THE SPOTLIGHT – JAN 30, 17

NUDESTIX

Due to the Spotlight PR team’s strong relationship with media, booming makeup brand, NUDESTIX secured a feature in the beauty and lifestyle website, Bustle. Reaching more than 16 million readers, the article not only expressed its admiration of NUDESTIX’s Lip + Cheek Pencils, but also highlighted the color hues that help provide the perfect lip and cheek combo.

Dr. Tina Koopersmith

The Spotlight PR team is always fully aware of trending news and entertainment stories. This discipline helped land fertility expert Dr. Tina Koopersmith a feature in Yahoo! Beauty. Reaching more than 10 million readers, the founder of West Coast Women’s Reproductive Center commented on the emotional and physical toll of IVF in response to Chrissy Teigen’s recent Twitter exchange.

Dr. Bill Dorfman

Our PR team’s determined efforts landed celebrity dentist, Dr. Bill Dorfman a feature in the travel and lifestyle website, Jetsetter. Reaching more than 1.5 million readers, the article highlighted Dr. Dorfman’s teeth whitening clinic as the place to go to for celebrities that are about to hit the red carpet.

Dr. Tina Koopersmith

Our dynamic PR team coordinated an outstanding feature in SELF for fertility expert, Dr. Tina Koopersmith, founder of the West Coast Women’s Reproductive Center. Dr. Koopersmith explained eight reasons why someone might need to consider visiting a fertility specialist to SELF readers. The online article reached more than 3 million readers.

NUDESTIX

Continual outreach from Spotlight’s PR team helped our client, NUDESTIX land a feature in the lifestyle media-brand website, Her Campus. Reaching more than 1 million readers, the article not only touched on the perfect timing of the launch for NUDESTIX’s brand new Magnetic Matte Lip Pencils, but also referred to the pencils as a more affordable Kylie Cosmetics’ lipstick.

Dr. Anthony Youn

As a result of our PR team’s persistent media outreach, Dr. Anthony Youn was featured on the online beauty and lifestyle website, New Beauty. Reaching more than 690,000 readers, the holistic plastic surgeon explained how removing tattoos by laser will not always deliver immediate results.

Dr. Bill Dorfman

The Spotlight PR team helped our client of over 8 years, celebrity dentist Dr. Bill Dorfman, secure an exclusive mention in the lifestyle website, Trending Dubai. In the article, “Oral Health,” Dr. Dorfman expressed the importance of keeping the mouth healthy, in order to maintain a strong body.