THIS WEEK IN THE SPOTLIGHT – FEB 20, 17



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Kwan Dermatology

The Spotlight team is currently in the throws of executing Kwan Dermatology’s marketing plan. William Kwan MD is the founder of Kwan Dermatology and is the country’s leading dermatology expert in ethnic skincare. Kwan Dermatology is located in the Tiffany building in San Francisco’s Union Square. Once the Spotlight creative team designed the new logo to reflect the newly defined Brand Foundation, the color palette for the brand was solidified and the office was repainted to reflect the new brand colors.

 

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NUDESTIX

Our outreach to major beauty industry publications landed our client, NUDESTIX, a feature on the beauty website, Byrdie, that reached more than 1.2 million readers. NUDESTIX’s Magnetic Eye Color Pencil was highlighted as the perfect eyeshadow that has a smooth velvety texture that can withstand the whole day.

 

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Dr. Ava Shamban

In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. This week our team secured a feature on the online beauty website, NewBeauty, for celebrity dermatologist Dr. Ava Shamban – reached more than 697,000 readers. The article focused on the new fake freckle trend. Dr. Ava (as her patients like to call her) pointed out that although freckles can be seen as a cute feature at a younger age, they can also be distracting to the eye after the age of 30.

 

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NUDESTIX

As a result of our PR team’s consistent outreach to major beauty publications, Spotlight’s avant-garde makeup brand client, NUDESTIX, was featured on the beauty online website, Byrdie. Reaching more than 1.2 million readers, the article highlighted NUDESTIX’s Lip + Cheek Pencils as a new beauty addition to the fashion clothing store, Forever 21.

 

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Dr. Ava Shamban

As a result of our persistent outreach to social media influencers, Dr. Ava Shamban’s new skin space, SKINxFIVE, was featured on Beauty Model, Ivy Miller’s Instagram page. Reaching more than 137,000 followers, Ivy documented her excitement about the Infuser Facial treatment that she received.

 

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NUDESTIX

Our strong media relationship landed the flourishing makeup brand NUDESTIX a feature on beauty lifestyle website, NewBeauty. Reaching more than 697,000 readers, the article focused on the expansion and opening of fashion retailer, Forever 21’s beauty shop. It also highlighted NUDESTIX as one of the many beauty brands that will be sold in stores.