THIS WEEK IN THE SPOTLIGHT – FEB 27, 17



Bustle (Nudestix)_2.23.17

NUDESTIX

Our outreach to major beauty industry publications placed NUDESTIX in the center of the spotlight this week on the lifestyle website, Bustle. Reaching more than 16 million readers, the article expressed their anticipation on the upcoming launch of NUDESTIX’s newest product, Nudies, which will be available exclusively online and in-store at Macy’s starting February 24th.

 

Reader's Digest (Dr. Youn)_3.1.17

Dr. Anthony Youn

Our strong media relationship landed America’s holistic plastic surgeon, Dr. Anthony Youn, a feature on the general-interest website, the Reader’s Digest. Reaching more than 3 million readers, Dr. Youn explained how drinking a green smoothie in the morning can benefit your skincare routine.

 

Redbook (Dr. Shamban)_March 2017-pic

Dr. Ava Shamban

This week we coordinated an interview and landed a feature for celebrity dermatologist Dr. Ava Shamban in the March issue of the beauty and health magazine, Redbook. Reaching more than 2 million readers, the article discussed 5 beauty tricks and how almond milk helps strengthen hair.

 

WCWRC Pinterest pics-1

West Coast Women’s Reproductive Center

The Spotlight team stays up to date on the latest social media changes and features.  After the introduction of Pinterest’s new slideshow feature and the change in their board formatting, our team overhauled all of our client’s Pinterest pages to leverage the new feature and to optimize their look on the platform.

 

The Stripe (Nudestix)_2.24.17

NUDESTIX

The entire Spotlight team constantly cultivates and nurtures relationships with health and beauty bloggers. As a result, our team landed NUDESTIX a feature on the beauty and lifestyle blogger website, The Stripe, reaching more than 43,000 readers. The blog post raved about NUDESTIX’s Lip + Cheek Pencil nude pigmentation and how it serves as the perfect everyday lipstick.

 

Teen Vogue (Dr. Shamban)_3.1.17

Dr. Ava Shamban

This week our PR team secured an interview for celebrity dermatologist, Dr. Ava Shamban, that placed her on the fashion and lifestyle magazine website, Teen Vogue. Reaching more than 1 million readers, Dr. Shamban delivered her expertise in sebaceous glands and filaments on the skin.

 

Olivia Frescura (Nudestix)_2.24.17

NUDESTIX

Due to our outreach to local and national beauty influencers, the ground-breaking makeup brand, NUDESTIX, was mentioned on beauty influencer Olivia Frescura’s personal website. Olivia not only documented her makeup look, but also highlighted NUDESTIX’s Magnetic Matte Lip Color as the perfect match for her go-to neutral palette.