THIS WEEK IN THE SPOTLIGHT – FEB 13, 17

Dr. Ava Shamban

Each week, our PR team connects with the editors and writers for the top international beauty publications. This week, our efforts secured a feature for celebrity dermatologist, Dr. Ava Shamban, on the beauty and lifestyle website, Vanity Fair. Reaching more than 11.8 million readers, the article reviewed various beauty solutions that celebrities can follow when preparing for the red carpet. It specifically highlighted a layered skin treatment- “The Big Picture,” that is provided by Dr. Shamban’s new skin space, SKINxFIVE.

NUDESTIX

Persistent outreach from Spotlight’s PR team always delivers results! This week we secured a feature for NUDESTIX on beauty and lifestyle website, PopSugar, reaching more than 19 million readers. The article, “12 Multipurpose Makeup Sticks Every Lazy Girl Needs in Her Arsenal,” highlighted NUDESTIX’s convenient packaging of their cream Lip + Cheek Pencil.

Dr. Anthony Youn

The Spotlight team understands the power of online media. This week, our outreach resulted in a holistic feature for our client, plastic surgeon, Dr. Anthony Youn, on the health and fitness online website The Cheat Sheet. Reaching more than 10 million readers, Dr. Youn discussed how the ancient treatment of maggot therapy is still prominent in today’s medical practices.

NUDESTIX

As a result of our PR team’s consistent outreach to major beauty publications, our client NUDESTIX landed a feature on beauty website, Refinery29. Reaching more than 16 million readers, the article not only highlighted the makeup line’s new Magnetic Matte Lip Pencils, but also admired the lip pencil’s creamy texture.

Dr. Ava Shamban

Due to our PR team’s strong relationships with social media influencers, our client, Dr. Ava Shamban’s new skin space SKINxFIVE was featured on beauty model Olivia Jordan’s Instagram page. Reaching more than 500k followers, Olivia documented her gratitude to the skin space for restoring and rehydrating her skin.

NUDESTIX

Our strong relationship with media landed the thriving makeup brand NUDESTIX a feature on beauty and lifestyle website, Teen Vogue, that reached more than 1 million readers. The article not only praised strong women that have built their own company but also recognized the Co-founder of NUDESTIX, Taylor Frankel, as a young rising entrepreneur that has aspirations for herself and her fellow women.

Kwan Dermatology • Rebranding – New Logo Design

Under the direction of the marketing team, Spotlight’s graphic design department created a new logo and color palette as part of the rebranding of William Kwan MD’s dermatology practice, located in the Tiffany building in San Francisco’s Union Square. As a thought leader in ethnic skincare, the Spotlight team recognized the value of sharing Dr. Kwan’s expertise in the public eye. The practice was rebranded as “Kwan Dermatology” to shift the marketing focus to include Dr. Kwan’s team of hand-selected providers. Not only does Dr. Kwan specialize in ethnic skin, the practice is located in a market where 40% of the population is Asian, which is why the logo was designed with an Asian flare. The teal in the logo was selected because blue is the most trusted color and trust is critical in cosmetic medical care. The brightness of the blue was chosen to reflect the practice’s modern, state-of-the-art laser technology.

Dr. Anthony Youn

Our PR team is fiercely dedicated to consistent media outreach for our clients. As a result of our dedication, our client Dr. Anthony Youn secured a feature on the online beauty website, NewBeauty. Reaching more than 698,000 readers, Dr. Youn discussed how symptoms from a bad Botox can cause mouth issues and adverse reactions.

NUDESTIX

Due to our outreach to major beauty publications, the continuously growing makeup brand NUDESTIX was featured on media brand Obsessee’s Instagram page. Reaching more than 26,000 followers, Obsessee documented its appreciation of the lip pencil’s easy and controllable application.

NUDESTIX

Each week Spotlight’s PR team is continually reaching out to media and online influencers. This week, our PR team helped thriving makeup brand NUDESTIX land a feature on beauty blogger Alissa Weikel’s personal website. Alissa documented details of her makeup and outfit, highlighting NUDESTIX’s Intense Matte Lip + Cheek Pencil in the color Belle.