THIS WEEK IN THE SPOTLIGHT: OCT 9, 2023



Renuva • Marketing

When you are a brand, it’s important to align with experts who can speak to your product or treatment. With our client Renuva, the Spotlight marketing team produced a treatment demonstration video with the face of the brand, and renowned elite injector Lori Robertson, MSN, PHN, FNP-C.

 

Dr. Ben Emanuel • Parade

Our PR team’s determined efforts resulted in securing Dr. Benjamin Emanuel, Associate Professor of Neurology at the Keck School of Medicine, at the University of Southern California, an inclusion in Parade. In the article, Dr. Emanuel explains why sitting for prolonged periods of time correlates with a higher risk of dementia, as found in a recent study. The article placed him in front of more than 17.4 million online readers.

 

Dr. Steven Williams • Insider

Spotlight believes that perseverance pays! Recently, board-certified plastic & reconstructive surgeon Dr. Steven Williams was featured in Business Insider. In this article, Dr. Williams provides insight on what the plastic surgery industry can tell us about the trajectory of the economy, placing him in front of more than 43 million online readers.

 

Coco’s Angels • KTLA

As a result of our persistence, the Spotlight PR team secured this profile piece with the digital platform of Los Angeles’ local KTLA station, for our client, Coco’s Angels — a non-profit organization supporting foster youth in Los Angeles. Co-founder Layla Tehranchi spoke about the launch of the organization’s new tech app called FosterBuddy, which helps connect teens, 18 years and older who are no longer in the foster care system, with mentors to help provide some life and career guidance. Layla also talks about her passion and mission for Coco’s Angels in this article, which reached more than 6 million online readers.