THIS WEEK IN THE SPOTLIGHT: JUN 19, 2023



Dr. Steven Williams • The Zoe Report

Our outreach to major industry publications secured an inclusion for our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, in The Zoe Report. In this story, Dr. Williams provides insight for those seeking lower blepharoplasty surgery for undereye bags, placing him in front of more than 3.2 million online readers.

 

Dr. Kimberly Lee • Coveteur

Weekly, our PR team connects with editors and writers from the top beauty publications. We secured our client, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, in Coveteur. Here, Dr. Lee explains what hair growth products are and which ingredients to look for when selecting one. This inclusion placed her in front of more than 603,000 online readers.

 

Renuva • Marketing

As an innovative brand, with the first and only off-the-shelf treatment that replaces age-related volume loss with a patient’s own fat, the Spotlight marketing team is in the process of editing a Renuva hand webinar. This webinar will be accessible for elite injectors at any time on the medical aesthetic provider portal — that was built by the Spotlight team – in an effort to continue building the brand’s educational tools.

 

Dr. Steven Williams • Afro Tech

As health and beauty experts, our finger is always on the pulse of paramount conversations. We secured our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, a profile in AfroTech. Here, Dr. Williams shares the notable strides the American Society of Plastic Surgery (ASPS) has made to promote diversity and inclusion, placing him in front of more than 541,000 online readers. The article received additional pickup on Yahoo!, Essence, Newsone, and Black Enterprise for an additional online reach of 3.3 billion.