THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF JANUARY 21, 2019 •
The Spotlight team always delivers results! We secured features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, on the websites InStyle.com, TotalBeauty.com and Health.com – which were picked up by InStyle.com and Yahoo! Finance - reaching more than 44.4 million readers altogether! Our team also secured a social PR opportunity for “Dr. Beauty” on the @HypeBaeBeauty Instagram page – which has more than 12.2k followers! Our team cemented a placement for celebrity cosmetic dentist, Dr. Bill Dorfman, and his newest teeth whitening innovation, Mobile White™, on the news site, Heavy.com – which reached more than 10.2 million readers! Reaching more than 3.5 million readers each, celebrity physician Dr. Robert Huizenga and functional medicine pioneer Elroy Vojdani MD, IFMCP, were also mentioned on Reader’s Digest’s website. Last, but not least, we cemented a segment on the local FOX 11 evening news for the Assil Eye Institute, which reached more than 90,000 viewers!
Read More
WEEK OF JANUARY 14, 2019 •
The spotlight was shining brightly on our clients again this week! We secured multiple features, for board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA "Dr. Beauty"), in notable health and beauty online publications. Reaching more than 30.9 million readers altogether, Dr. Guanche shared her expertise on ELLE.com, Shape.com and StyleCaster.com. Our PR team also cemented placements, for functional medicine pioneer Elroy Vojdani MD, IFMCP, on wellness and lifestyle websites, BestLife.com and WellandGood.com — placing Dr. Vojdani in front of more than 3.8 million readers! At the end of another great week, Spotlight PR attained two interviews for celebrity physician and author of Sex, Lies & STDs, Dr. Robert Huizenga, on local Portland’s Afternoon Live and Seattle’s New Day Northwest news shows — which had a combined viewership of more than 800,000!
Read More
WEEK OF JANUARY 7, 2019 •
As always, the Spotlight team has been working hard to attain notable press for our clients! We secured a feature for our client, functional medicine pioneer Elroy Vojdani MD, IFMCP, on Shape Magazine’s website – which was picked up by MSN.com and MSN.ca to reach 858.1 million readers altogether! Our PR team’s efforts also cemented placements for our client, board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche, on O, The Oprah Magazine and Health Magazine websites as well as the beauty blog, The Klog – placing Dr. Guanche in front of more than 21.1 million readers combined! Additionally, the Spotlight team secured a placement for our client, celebrity cosmetic dentist Dr. Bill Dorfman, and his newest teeth whitening innovation Mobile White, on Reader’s Digest. In another successful week, our PR team cemented a feature, for celebrity dermatologist Dr. Ava Shamban, in Prevention Magazine’s December issue.
Read More
WEEK OF DECEMBER 10, 2018 •
Yet another successful week for the Spotlight team and our clients! We’re proud to announce that we now represent board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche. Our team cemented a placement for “Dr. Beauty” on the lifestyle website, TheFinancialDiet.com – reaching more than 152,864 readers. Spotlight’s PR team also secured a feature for celebrity physician, and author of Sex, Lies & STDs, Dr. Robert Huizenga. Dr. Huizenga was mentioned in a Health.com article, which was then picked up by InStyle.com – putting Dr. Huizenga in front of a combined 16.6 million readers! Our efforts didn’t stop there! Our PR powerhouse procured a placement, for functional medicine pioneer Elroy Vojdani MD, IFMCP, on the digital publication, Well+Good – which reached more than 1.2 million readers! Lastly, a quote from a Seventeen.com feature our PR team previously acquired, for celebrity dermatologist Dr. Ava Shamban, was repurposed for a different story – resulting in an additional 3.2 million readers!
Read More
WEEK OF NOVEMBER 26, 2018 •
Temperatures outdoors might be cooling, but our clients are still experiencing the warmth of the media spotlight! We secured features, for celebrity dermatologist Dr. Ava Shamban, on the digital publications, Shape.com and GroomedLA – reaching more than 3.5 million readers altogether! Our PR team also cemented a feature, for celebrity cosmetic dentist Dr. Bill Dorfman, on the digital magazine, Healthy Aging – reaching more than 200,000 readers! Furthermore, we distributed a press release announcing the launch of Dr. Dorfman’s innovative teeth whitening system, Mobile White™. Picked up by a range of national media, the release reached more than 28.8 million readers! Reaching more than 10 million readers, celebrity physician, Dr. Robert Huizenga, was also in the spotlight with inclusion on Yahoo! Lifestyle. Last, but not least, we secured a Q&A, for functional medicine pioneer Elroy Vojdani, MD, IFMCP, on the discussion website with more than 29.8 million users, Reddit.com.
Read More
WEEK OF NOVEMBER 12, 2018 •
While the holiday season is around the corner, the Spotlight team continues to be hard at work for our clients! This week, we cemented features, for celebrity dermatologist Dr. Ava Shamban, on the online lifestyle publications Bustle.com and HelloGiggles.com. Reaching 49.6 million readers combined, Dr. Shamban was also mentioned on the Health.com and MSN.com digital platforms. The efforts of Spotlight’s PR team also secured a segment for our client, celebrity physician Dr. Robert Huizenga, on CBS’s Inside Edition – which reached more than 5 million viewers. The segment was transcribed by an NBC affiliate in Columbus, OH – reaching an additional 1.7 million readers. To wrap up another successful week, our PR team’s media connections led to a red carpet appearance for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman.
Read More
WEEK OF NOVEMBER 5, 2018 •
The Spotlight team always delivers results! We secured features for celebrity dermatologist Dr. Ava Shamban on Reader’s Digest magazine’s website, Refinery29.com and Shape.com – reaching more than 33.2 million readers combined! Additionally, we secured a segment for Dr. Shamban on Refinery29’s YouTube channel with over 1.5 million subscribers! Reaching over 29.8 million readers, our PR team secured a placement, for cosmetic dentist Dr. Bill Dorfman, on Forbes.com – which featured his latest innovation, Mobile White. Also, the digital lifestyle platform, Well+Good, featured Dr. Dorfman, placing him in front of over 1.2 million readers! The spotlight also shone brightly on celebrity physician Dr. Robert Huizenga, whose newest book, Sex, Lies & STDs, was mentioned on the news website, Insider.com - reaching over 14 million readers! Last, but not least, we secured a feature, for functional medicine pioneer Elroy Vojdani, MD, IFMCP, on the lifestyle publication, Bustle.com - which reached more than 16.4 million readers!
Read More
WEEK OF OCTOBER 29, 2018 •
The Spotlight team was in full swing as always! We continued to focus our efforts on helping our clients secure strong media exposure, and we did not disappoint! Our PR team cemented a feature for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, on the celebrity and entertainment news site, UsWeekly.com, and the lifestyle digital magazine, Healthy Aging – reaching a total of more than 26.2 million readers! Our hard work also helped secure a feature, for celebrity dermatologist Dr. Ava Shamban, on the lifestyle publication, InStyle.com. The article was also picked up by a news website, Vaaju.com, reaching more than 5 million readers combined! Another productive week for Spotlight and our clients!
Read More
WEEK OF OCTOBER 15, 2018 •
The Spotlight team always delivers results! Our PR team successfully secured features, for celebrity dermatologist Dr. Ava Shamban, on the lifestyle and beauty publications, InStyle.com and BeautyInTheBag.com – which reached more than 4.8 million readers combined! In addition, a feature that our team previously secured for Dr. Shamban on Allure Magazine’s website resulted in further media exposure on the digital platforms, HouseBeautiful.com, Prevention.com and MSN.com. Celebrity cosmetic dentist Dr. Bill Dorfman and his latest teeth whitening innovation, Mobile White, also shone in the spotlight with two inclusions on the online publications, Reader’s Digest and TotalBeauty.com – reaching a total of 8.2 million readers! Another great week showing that the power of Spotlight PR goes a long way!
Read More
WEEK OF OCTOBER 8, 2018 •
The Spotlight PR team’s hard work paid off for our clients yet again this week! Our PR team secured features, for celebrity dermatologist Dr. Ava Shamban, on the digital publications FoxNews.com, Reader’s Digest, Health.com, Refinery29.com, and Byrdie.com, placing her in front of more than 85.2 million readers altogether! Dr. Shamban was also featured in Allure’s “Best of Beauty” October issue – reaching another 1.2 million readers! In addition to traditional media, our team secured an appearance for Dr. Shamban on Extra TV, which reached over 1.5 million viewers! Celebrity cosmetic dentist Dr. Bill Dorfman was also in the spotlight with an inclusion on the lifestyle blog, LA-Story.com – reaching more than 16,225 readers. Wrapping up another great week, the Spotlight group is proud to announce that our PR team is now representing Elroy Vojdani, MD, a functional medicine pioneer and key opinion leader.
Read More
